30/06/2026
While this project might appear nice, it actually ended in disaster.
In fact, I was scared to add this to my portfolio for years.
See, when I really started getting busy in my business, it was such a rush that I didn't bother with any sort of screening or intake process for clients. I was just happy to be making money.
So despite no face-to-face meeting, no brand brief, and no real direction for this project, I went round after round in the wrong direction from what the client wanted. And after so much time wasted, the project was scrapped and money refunded.
Now? Every inquiry starts with a basic questionnaire followed by a 15 minute virtual meeting where we can chat about your goals and my process to make sure we're on the same page.
After that, I send a proposal with proposed budget and timeline and once that's accepted, the real fun begins!
I'm happy to say this owner still ended up using my labels but has since repositioned and is thriving in her business!
