Rain's Digital Marketing

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Rain's Digital Marketing

I strive to create forward thinking, fan engaging brands that help people find music with power.

Aligning artist’s aspirations with mine is crucial in creating unforgettable brands, or as I like to refer to them, worlds. With outstanding artists and innovative technology, I strive to create a world for audiences to get lost in. Artists who understand the power of their music are the ones I seek to work with, for they know how to inspire their audience to live.

14/09/2017

Let me know your thoughts on DJ mixes, here are mine

In this article, we discuss why producers should focus on production and not on DJ mixes and DJ skills and how bookings come from the strength of the music.

12/04/2017

Check out my in depth guide to email marketing

In this article, we cover best practices for how artists can grow their email marketing lists plus w explore five cost efficient email marketing platforms.

25/02/2017

Why should you give away music for free?

Take a look at my thoughts on some issues surrounding giving away music for free.

11/02/2017

Interesting read to get you ready for the Grammys tomorrow

For the Grammys, Best New Artist is one of the “Big Four” categories, often of the greatest importance for artists and for viewers. This year, the category’s nominees include country breakout artists Kelsea Ballerini and Maren Morris, hip-hop sensations Chance the Rapper and Anderson .Paak, and EDM…

06/02/2017

Some useful insights into what you can change often on social media profiles to help keep fans engaged

Get the new year off to a great start by revamping these three areas of your social media platforms for an instant refresh.

03/02/2017

Good read on the effects of the CBS-Entercom merger

Does the merger change anything for getting your music on the radio?

31/01/2017

Big news!

Billboard and Pandora today (Jan. 30) announced an exclusive agreement that will add influential Pandora streaming data to the Billboard Hot 100, the world's preeminent songs chart. The Hot 100 ranks the week's most popular songs across all genres, determined by a formula blending track sales, radio...

24/01/2017

Soundcloud partners with Triton for more "targeted, at-scale" ads...

SoundCloud is taking another stride forward in the content monetization of its services in the world’s biggest market.

09/01/2017

Looks like streaming is the most used service to consume music...

Photo by Rukes.com

06/01/2017

You will be able to start streaming hi-res audio on most streaming platforms. This is great news for artists who have phenomenal mixing skills that get squashed with MP3 compression. However, this begs the question of will there be an extra cost associated with getting hi-res streams?

A large swath of the music business, including all three major labels (Universal Music Group, Sony Music and the Warner Music Group), the Recording Industry Association of America (RIAA) and music platforms such as Pandora, Rhapsody/Napster and HD Tracks, all in concert with the Digital Entertainmen...

05/01/2017

There are some good tips in here on what to pay attention to when launching a business. I like to think of every EP/Album launch as a small business launch since each EP/Album an artist releases requires its own unique team and audience.

Find an unmet niche in your industry and implement a strong business map to successfully launch your new business.

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http://mrainrobinson.wixsite.com/rainsdm

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