Price Brothers

11/12/2024

Our favorite passage: “A recent study by Dentsu and Lumen Research shows audio ads drive more attention than online video and twice as much attention as TV, social media and display.”

Audio advertising is an often overlooked essential in a media mix plan, but its reach, intimacy, effectiveness and efficiency is hard to ignore.

10/10/2024

Fun campaign!

30/09/2024

Help us celebrate International Podcast Day™ by checking out our very own show, The Pod Spotter with Zack Robidas! It's a great pod, highlighting new and lesser-known podcasts, and features guests from around the globe.
Enjoy...

Listen to Zack Robidas's The Pod Spotter podcast on Apple Podcasts.

16/09/2024

The word "podcasting" has been credited (by some) to Dannie J Gregoire who used the term 20 years ago today...
Happy anniversary to all in the biz.

Who invented the word? And who was responsible for getting it used by the community? A full history, with audio, looking at the words used for on-demand audio via RSS.

26/08/2024

We worked on some very early interactive audio ads back in 2020. Now, will.i.am’s creative tech company FYI is diving into AI in a big way for the traditional radio format.

Read about it and check out his demo link here...

https://www.musicbusinessworldwide.com/will-i-am-launches-ai-powered-raidio-fyi-that-turns-radio-into-interactive-experience/

RAiDiO.FYI features AI personas that can personalize your radio consumption via the FYI.AI app.

19/08/2024

Our own Dan Price will be in D.C. this week attending sessions, rubbing elbows, and talking to whoever will listen about how we're adding context to host-read ads through cloning.

15/08/2024

Congratulations to our friends at Narrativ and to the hundreds of SAG-AFTRA actors we work with in the digital audio space. Good to see early, ethical standards set for consent and compensation in the A.I. space.

SAG-AFTRA has struck a deal for voice replicas with AI firm Narrativ that the union asserts sets 'a new standard' for ethical use of the technology.

16/07/2024

Judy Garland, Burt Reynolds and now Al Michaels.
Excited to see how convincing the interpretation and 'humanness' are.

NBC is bringing a version of famed sportscaster Al Michaels back to the Olympics this summer with an unlikely twist: His voice will be powered by artificial intelligence.

25/06/2024

A recent study shows that podcast advertising delivers 4.9x the return on investment AND is 34% more cost-effective than average media.

Interesting read...

The study reveals that podcast advertising not only surpasses other media in brand building but is also highly effective in generating long-term sales.

11/06/2024

Since announcing our cloned podcast host service, we've been busy infusing context to add scale to host-read ads, fixing and updating things like promo codes, and even improving hosts' delivery & performance.

If you haven't already, check out our 6-minute video demo here.

28/05/2024

Here's to the pod host!

(And here's to our new host-cloning service that adds context to their ads at scale.)

https://pricebrothers.net/

09/05/2024

Great report from "IAB Podcast Upfront":
Podcast advertising drives awareness, purchase intent and brand recommendation.
pricebrothers.net

https://www.westwoodone.com/blog/2024/05/06/want-to-build-a-brand-audio-is-at-the-ready-what-1300-nielsen-podcast-brand-lift-studies-reveal-about-audios-ability-to-create-future-demand/

A sure sign of brand marketers leaning into podcasts is the increase in brand lift studies conducted by Nielsen. Since 2017, Nielsen has conducted an astonishing 1,300+ podcast brand lift studies. They recently released a series of norms and key insights on their database of podcast brand effect wor...