Bawsis Branding and Marketing

19/04/2022

Okay so just hear me out.... Don't you think it would be easier to find the right audience for your brand if you understood the potential customer beyond their demographics?
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Okay sis, so what I'm telling you is ig you understand the behaviors of the customer you would in return be able to create more personalized and personable content.
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Simply put, everyone wants to feel special... SO TAKE THEM ON A FANCY DATE SIS! Cater to your audiences mind just like you would want that man to cater to yours... but I digress 😅...
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Did you find this helpful? Be sure to share don't keep the information to yourself now! 😏
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12/04/2022

Hey sis! I have a question for you to think about...

In what ways is your brand creating and using out content that hits below the surface?

Not quite sure about what this means... check out this article that applies Hemingway's Iceberg Theory to content marketing. Share your thoughts below!

Hemingway said good writing is like the tip of the iceberg. Here’s a look at how to apply that same principle to content marketing.

11/04/2022

Hey Sis! Are you struggling with moving to the next level in your business? Check out this post for 4 tips to begin taking action in the right direction!

Hey SiS! Welcome to our open forum this is a safe space for us to come and be ourselves, create connections, network, release, find our accountability partners, and more. With that being said we are all grown, please be kind and courteous. Lastly, like Vegas, what happens in the sisciety stays in th...

06/04/2022

Hey sis, are you having trouble defining your target audience? Don't know exactly what you should be looking at? Well keep reading...
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The official term (segmentation) is used by brands in order to reach their DESIRED consumer. In order to know who your desired consumer is you should define them by these 4 things:
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1. Demographic: This is the most basic way to identify your DESIRED consumer, is it men or women, what socio economic group do you want your brand to attract (this will be important for pricing) etc.
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2. Behaviors: It is important to know your DESIRED consumers lifestyle behaviors so that your offer and marketing is directed toward that. Ask yourself questions such as "what does their morning routine look like?" "How often do they do X,Y,Z?"
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3. Psychology : This pertains to your DESIRED consumers attitudes and belief systems that influence their buying decisions.
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4. Motives: This is why the DESIRED consumer does what they do. Why do they love your product over others? What is the motivation behind supporting and being loyal to your brand over others?
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You see it is a lot more than just knowing demographic information, in order to define and reach your target audience your brand strategy should define the above about your DESIRED consumer and act accordingly.
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29/03/2022

and that number is significantly greater or social media users.​​​​​​​​
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So what are you doing to stand out from the crowd sis?​​​​​​​​
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Remember.... every interaction is an opportunity build your brand. ​​​​​​​​
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The key? Treat your brand as a promise, a pledge, a commitment, and let that be your driving focus. Wake up every day with the desire to fulfill that promise what ever it may be. ​​​​​​​​
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This is why it is soooo important to take the time out to develop your brand and start by building a solid foundation. ​​​​​​​​
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Need help building your top tier brand? DM your 3 stress areas and let's chat!​​​​​​​​
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24/03/2022

the "instagram gurus" and "social media coaches" keep telling you "you need more reach", "post shareable content", "reels, reels, reels", and the sales will come... 🙄😂​​​​​​​​
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Now c'mon sis none of that ACTUALLY works if you don't do the PRE-WORK! Now read that again...​​​​​​​​
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I'm not saying what they are saying does not work.. what I AM SAYING IS BRANDING COMES BEFORE MARKETING! ​​​​​​​​
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wheeewwww 😪 let me repeat that BRANDING COMES BEFORE MARKETING‼️​​​​​​​​
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When you market before you brand (and i am not talking about logos, colors, fonts, and packaging) you are essentially trying to invite people to a party🎉 and you don't have any food, drinks, games or a dj. ​​​​​​​​
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Why would they actually stick around?​​​​​​​​
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Are you struggling with customer retention, building a community, keeping followers? DM me "I'm ready for change" and let's chat sis! ​​​​​​​​
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23/03/2022

You are focusing on the wrong thing sis! ​​​​​​​​
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Honestly, what is the point of designing a pretty feed, an eye catching logo, and flashy business cards if the experience is trash. Like seriously think about it...​​​​​​​​
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you can wrap a bow on a trash can... does that stop it from being a trash can? Bow or no Bow I still want no parts in digging through it.​​​​​​​​
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So how can you expect the same from your consumers, followers, community? Just because you have pretty packaging and a great product does not mean you can get away with having no personality and a lack of authenticity!​​​​​​​​
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22/03/2022

Your community isn't growing because you are all talk and no action, sis! Stop talking about what you are going to do and execute. ​​​​​​​​
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Everyone who comes across your brand opens an emotional bank account with you and for every positive experience they make a deposit, but with every bad experience there is a withdrawal.​​​​​​​​
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When the bad experiences begin to outweigh the good you leave your consumers with a negative balance, making it hard to develop trust, loyalty, and will lead to a decrease in customer retention and sales.​​​​​​​​
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Are you having trouble consistently showing up for your audience, and as a result seeing a decrease in engagement, sales, or conversion DM "THIS IS ME" and let's get you back on track to success sis!​​​​​​​​
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08/03/2022

He Sis… I love you 💕✨ that is all that is the post

01/03/2022

Hey sis! Did you know there are 546,000,000 female users on Instagram! You might be asking well what does this have to do with me and my business?
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Well sis, in order to effectively implement social media into your marketing strategy you have to know which demographics are on which platforms the most so that you can actually reach them!
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Are you using social media platforms that your audience is actually on?
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source: statista.com
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27/02/2022

Does it seem like you just can't get those engagement percentages up? Maybe you should take a look at the type of content you are posting.
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Swipe left to see what kind of content drives engagement.
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19/02/2022

Hey Sis! Do you struggle with content ideas?
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Here are a few you can implement in the coming week!
Challenge yourself even further and use the ideas to create reels 😉
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