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Pensou Creative Consulting Creative Consulting is a way for you to find inspiration and fresh ideas from outside (the box). I c

PRODUCT LAUNCHES & OTHER STORIES. A star is born.We are talking about the product creation itself, giving it a irresisti...
06/06/2020

PRODUCT LAUNCHES & OTHER STORIES. A star is born.
We are talking about the product creation itself, giving it a irresistible character and presenting it to your audience. I like to refer to customers as an audience, because this is what they are today. The brands invent, create and develop a product and present it on the stage of social media, through digital voices, with the help of PR and in the showcases of the stores.
I can help you to develop a talking-piece product. We can match your brand with another brand, a designer, a relevant person, an institution or a trending and important topic like sustainability which will help to get you more attentions, brand awareness and the desired wow-effect.
Nowadays your content must also be shareable. Even more when we are talking about a new product launch. This crucial moment must be well prepared, planned and staged. But between development and presentation there are some blank pages to be fill with a great story. And this is were creative consulting comes in very handy. I will help you to find a concept about your product & service, some USPs, a charming background and dip it in a very delicious glazing. Possibilities are endless, you just need the right trigger to unleash thousands of ideas. We will find this trigger together with your product development team.

My creative process in the shape of a smart fox! The whole process starts with a briefing between you, your Marketing & ...
19/05/2020

My creative process in the shape of a smart fox! The whole process starts with a briefing between you, your Marketing & Product development team and myself. I will study all your brand & product materials and listen to your needs carefully. Then the magic starts during the creative hours. This is when I put a creative strategy & concept together for you. After the presentation we will have the time to go through every detail and fine tune wherever necessary. The de-brief is a great time to give each other valuable feedback in order to improve our team work for our next project together. 🦊

Dear Magazines & Publishers,Don‘t be mad at your vis-a-vis when they say the print has lost its power. Take this as an o...
19/05/2020

Dear Magazines & Publishers,
Don‘t be mad at your vis-a-vis when they say the print has lost its power. Take this as an opportunity & challenge to surprise them with a customized partner package of the next level. I can help you creating proposals & ideas that will fit each and every client of yours, specifically based on their brand philosophy, budget and target group. We all need to think digital but also out and around the box. The proposal need to be different and special, broken down to the clients needs. If they lost confidence in your title you can get them back with unique activations which will help you as well as magazine.

BRAND STRATEGYYour brand strategy is the emotional promise to your audience. It should serve the purpose you foresee for...
10/05/2020

BRAND STRATEGY
Your brand strategy is the emotional promise to your audience. It should serve the purpose you foresee for your business. It is the key story of your endeavor, your leitmotif. I can help you to get your head around the brand name, strategy & communication surrounding it to internal and external stakeholders. Your great business idea deserves some “Bibbidi-Bobbidi-Boo” around it. Cinderella had a great creative consultant, but we will make the stories last longer than midnight.

„No Marketing, No Business.“Just like the party without Martini story. Sometimes the company is too big to think un-corp...
06/05/2020

„No Marketing, No Business.“
Just like the party without Martini story. Sometimes the company is too big to think un-corporate and the courage is hidden underneath a lot of paperwork and daily routine. I am here for you to black out the standards of company-thinking and re-start a creative process with you and your teams. We will analyse your target groups, your portfolio and double check this with your business plan & goals. I will then do some researches on your brand & channels and get all available material you have about the product, service or campaign you want to launch or (re-)develop. After the briefing and researching phase I will start my creative hours cycle and work on something great for you. I will then present a catalogue of suggestions and directions you could take from there. And of course there will be time to re-work and further elaborate one or more of the directions you like. I have experience in developing a marketing strategy, find brand-, product- & service names that will stand out and create campaign stories. I will sit down with you and redefine target groups and specify how to talk to them. If you want to hire me on a project base this can be done without any problems, the more I get to know you and your business the easier it will be to elaborate the right content & story for you.

With the vague of all these new kids on the block in the world of Influencers the brands have become more cautious abo...
25/04/2020

With the vague of all these new kids on the block in the world of Influencers the brands have become more cautious about potential collaborations, product placements & gifting. But they also know that they need to be present within todays celebrity scene, which is undisputed the world of social media with all its different and evermore evolving channels & stars. You as an Influencer need to stand out with a lot of followers and engagement to be attractive, but you also need to offer a creative way of working with the brands of tomorrow. Even more if you are a micro Influencer you need to incorporate their products in a creative way in on a maybe longterm base. Just one post won’t do it any longer. I will help you to draft these proposals and get straight to the point. We will make your brand proposal pop out at the selection.

PICK MY BRAIN!Creative Consulting is a way for you to find inspiration and fresh ideas from outside (the box). I can hel...
24/04/2020

PICK MY BRAIN!
Creative Consulting is a way for you to find inspiration and fresh ideas from outside (the box). I can help you to develop new strategies, create new stories, find names and merge new trends with your product, your service, your message & your brand. We can meet virtually or we organize a brainstorming session in your office with your Product and / or Marketing team. Together we will find new approaches below, above, between and beyond the lines. A tailor-made creative consulting package for a unique brand & product.

ART, MUSIC OR SPORTS?As a company you might find it difficult to navigate through the jungle of offers, prices and direc...
24/04/2020

ART, MUSIC OR SPORTS?
As a company you might find it difficult to navigate through the jungle of offers, prices and direction of sponsoring in which you could invest your marketing budgets. I can help you to define your sponsoring strategy & message. Depending on your marketing budget I will then be able to give you some suggestions of themes and areas you could explore and get active in. The activity and event has to match with your brand strategy and help to fulfill the targets set in your business plan. In addition I can research some opportunities for you and also create a sponsorship activation together with your team and the respective organization. We will create a story with sense and impact.

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