06/08/2021
Text messaging isn't just a convenient way to chat with friends. It's also a powerful mobile marketing tool for small businesses.
1. It allows customers to opt in.
- Many traditional modes of advertising rely on the law of large numbers to succeed. By blasting your marketing message to as wide an audience as possible, you stand a better chance of reaching prospective customers.
2. It allows customers to opt out.
- In small business affairs, competition is immense, and your customers bear some of that burden. Presumably, your company is far from the only one regularly contacting any given customer with ads, promotions and other content.
3. It improves customer engagement
- If you're like most consumers, you probably can't wait to read a text message when it arrives in your inbox. In fact, the majority of text messages are read within just a couple of minutes of receipt.
4. It can be delivered quickly.
- Unlike lengthy email promotions, SMS messages are generally just one or two sentences long, sometimes including a link to a website with more details about the promotion.
5. It reaches a wide demographic.
- This text-based urgency can help keep your company and its offerings on your customers' minds. It also means that you'll stand out from the pack, as promotional content is far less common in someone's texts than in their email inbox.