Real Time Digital Ltd.

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Real Time Digital Ltd.

We provide specialist digital marketing services for businesses across the UK and Ireland.

16/10/2023

Entrepreneurial farmers are innovating industry disrupting technology to improve sustainability, profitability and digitalise many of the offline or labour intensive jobs that running a successful farm can entail. Enter Farm Compare 🐄 🌱 📲

Farm Compare have changed the game in how agri machinery, equipment and essential products are being sourced with an unrivalled online showroom experience that lines up excellent local brands with global giants, think .agriculture and hundreds more 🙌🏻

RTD have proudly been Farm Compare's digital marketing partner for over 4 years and we just love their passion and energy for what they've created! We've been thrilled to provide strategic digital planning and implementation to deliver brand activation and customer acquisition, utilising every digital touchpoint. 📲

The agri-tech sector across the UK and Ireland continues to experience exponential growth and as the demand for digital first solutions increases, we expect to see more start-ups reaching scale-up status very quickly, just like Farm Compare ✨

13/10/2023

A collab we did not see coming 👀Advertisers can now target X (formerly known as Twitter) ad placements as an option within the Google Display Network. 🤳🏼

A partnership we imagine has been quickly established on the back of falling ad revenues as X remains a channel in turmoil or transformation, depending on what you read in the media.

But looking beyond that, as digital marketers this is an interesting new way to now place your ads in front of X audiences utilising the power of Google’s Ads campaign planning and managing platform.

In more stable times X was a constant in any B2B strategy but with this new advertising route it may open more doors for B2C brands.

12/10/2023

Demand Gen has landed! 🚀✨ Thank you Google for gifting us with a new AI powered campaign that is set to supercharge our programmatic space 🙌🏻

Google have told us that we can expect this upgrade on existing discovery campaigns to start "enhancing conversions, boosting site visits and driving actions such as sign-ups and adding products to carts" ✅

The main benefits to advertisers and brands will be...

🎬 The ability to run multiple ad formats in one campaign - A mix of creatives; video, carousels, portraits and square images will allow us to engage audiences and drive action in multiple ways.

👤Option to leverage first party data - Create look alike audiences based on your existing customer profile for a data driven approach to expanding your ad reach.

📊 Optimise for specific objectives - Focus on conversions, clicks or apply a value-based bidding strategy, the new model allows for specific customisation to your campaign goals.

🏙 A/B test - A new preview option provides visibility of creative across different platforms while the A/B testing capability offers performance optimisation to best performing ad formats.

Demand Gen has started rolling out across Google Ad accounts this month, with auto upgrades happening from January 2024 onwards.🗓

We will be implementing this new campaign type across digital advertising strategies starting now - so if you want to know more, get in touch ➡️ [email protected]

03/05/2022

𝙉𝙀𝙒 𝙒𝙀𝘽𝙎𝙄𝙏𝙀 𝙇𝘼𝙐𝙉𝘾𝙃

Today, we are excited to announce the brand-new CosyInsulation website! Levelled up in terms of design and digital marketing capabilities, Cosy Insulation’s fresh new website is reflective of the evolution of the business and their high-quality service.

We delivered an SEO strategy to produce all site content, help inform the site structure and we supported a successful migration from the old to the new site.

Eyekiller have done a fantastic job on the site's design and user experience, creating an excellent channel to elevate the brand and deliver continued digital marketing success.

Check it out and discover how you could save on your energy bills with spray foam insulation🙌

https://bit.ly/3KgK6vf

26/04/2022

Calling All Glow Getters…📢

We are so excited to be working with BBold on the launch of their new, extended range of Super Mousse tan!

We partnered to create diverse and innovative digital advertising plans for:
🌸 TikTok
🌸 Facebook
🌸 Instagram
🌸 Youtube
🌸 Programmatic Display

Hoping for results as glowing as these ladies!
P.S… Happy 10th Birthday BBold!💘

26/03/2022

Give the gift of something beautiful this Mother's Day with the Home Cosmetics E-Gift Card. ❤️

This E-Gift Card campaign falls into our current Mother’s Day digital advertising activity for Home Cosmetics and it's the perfect last-minute gift!

We have been working in collaboration with Home Cosmetics to develop an overarching customer acquisition and retention strategy with a digital roadmap for 2022 and beyond!

25/03/2022

Home Cosmetics are taking care of all the ‘Scentsational Mums’! 🌸

From the light and airy scent of Daisy by Marc Jacobs to the deeper feminine and enticing scent of Illicit by Jimmy Choo, you’re sure to find her signature aroma that your mum will treasure forever.

Check out some of the Home Cosmetics Mother’s Day offers featured in our current campaign here: https://bit.ly/3ivPPlq

24/03/2022

We are delighted to be working with Home Cosmetics on delivering their 2022 Mother’s Day campaigns with a digital advertising strategy across social media, paid search and programmatic display.

Our goal is to drive online sales during this peak gifting time.

With plenty of options to show them your love, look no further than Home Cosmetics to treat the motherly figure in your life! 💝

02/03/2022

We are very proud to have supported Power NI throughout their recent website refresh project which aimed to improve how customers manage their energy online.

In achieving a seamless migration to the updated site, we worked with the in-house team to develop a plan that would minimise disruption to the user experience, allow for the successful redirection of the previous site's content while ensuring that robust analytics and reporting capabilities remained in place.

In earlier phases of the project, we were appointed to deliver the website content with a strong SEO focus and we are thrilled to see this come to life on go live.

RTD are really excited to continue to work alongside Power NI to help maximise the digital marketing successes their new platform will drive.

Check out the site updates, designed and developed by Zesty - https://bit.ly/3HWIerk

26/01/2022

January is our time for reflection, refocus and re-energising for the year ahead. This month we have been busy building client strategies for 2022 (and beyond!) and while our planning approach is always results-based, we will build in scope to trial trends, adapt to industry changes and flex to meet consumer demands.

Here’s just some of the hot topics we’re expecting to explore in 2022:

🔹 Short-form content and social stories to the fore more than ever
🔹 Metaverse, AR and VR offering new digital engagement and advertising options
🔹 Privacy and data protection being high priorities across all demographics
🔹 Social shoppable content bridging the gap between engagement and conversions
🔹 Streaming marketing a new concept for the ‘connected consumer’
🔹 Post-Pandemic behavioural changes see a move to online for pretty much everything!

Read more in our 2022 digital trends blog : https://realtimedigital.co/2022-digital-trends-and-predictions/

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https://realtimedigital.co/get-in-touch/

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