Messenger Marketing with Steve Hunter (2026)

01/07/2021

Benefits of a Personal Business App #11

Create & Retain Customer Loyalty

A high customer retention rate is a major component of almost every successful business. It’s often possible to maintain a high retention rate by offering great value to your customers and ensuring that they’re always satisfied.

However, loyalty programs are a good way to take things a step further.

While running a loyalty program is a great idea, business owners often miss the mark and end up developing a program that is hard to join.

Loyalty programs on mobile apps can help you avoid this common mistake. Here are three easy ways you can seamlessly integrate loyalty programs into your mobile app experience:

1. Offer app users instant rewards. Among many other options, you can implement a point (cashback) system that rewards buyers with a certain percentage of their purchase. They can then use these points in further purchases.
2. Provide timely personalized product recommendations. This will require you to study user sessions intelligently. You can then recommend relevant products that will keep them coming.
3. Encourage social sharing. Use social media buttons to motivate your app users to share their experience with your brand and spread awareness.

Loyal customers are not only useful for direct revenue generation, but they also serve as marketing channels. They help boost customer acquisition.

28/06/2021

Benefits of a Personal Business App #10

Connect With Your Customers Quickly & Easily

If there’s one thing that greatly influences customer satisfaction, it’s how quickly and easily accessible information about a business is.

At times, the major difference between a lead and conversion is the support’s response speed.

If you’re looking to deliver your customers the best communication speed possible, a dedicated mobile app may be the missing link.

Unlike websites and other channels, a mobile app is much more reliable, personalized, and convenient. Considering that they can log in with their contact information, customers don’t have to worry about losing track of their support requests.

Similarly, your employees can easily access this information as well. This will help them serve the clients faster and better.

Beyond support, mobile apps are great for requesting and collecting customer feedback.

In the past, businesses relied on multiple surveys and data from various sources. However, mobile content makes it possible to achieve all the feedback generation you need in one place.

As a bonus, you can add a live chat support feature to your app. This not only boosts customer satisfaction but also drives engagement as well.

If properly implemented, near-instant replies from in-app live chat can have a dramatic positive impact on your sales and brand in general.

24/06/2021

Benefits of a Personal Business App #9

Build a Truly Strong Brand

The more value you offer your customers, the more interest they develop in your brand. However, it is impossible to achieve a deep brand experience without deliberate branding efforts.

Here’s where branded mobile apps come in.

More than old-school brand marketing options such as TV or outdoor advertising, branded apps have proven highly effective in recent years.

Marketing agencies are using mobile apps to boost brand awareness and sustain a flourishing relationship with their consumers.

Mobile devices are now a highly integral part of our everyday lives, seeing a high amount of usage time. App owners can leverage this channel to their brand’s benefit.

The more branding elements (logos, colour combination, etc.) you get right within your app, the better the impact you can expect on your brand marketing results.

You can even use the data collected from this app to understand your target audience better and improve your brand marketing strategy.

Celebrities such as Jamie Oliver and Dwayne Johnson recognize this. They are two good examples of many experts who use branded apps to boost the strength of their brand.

L’Oreal’s Makeup Genius app also takes advantage of the customized mobile experience to engage their predominantly young customer base.

21/06/2021

Benefits of a Personal Business App #8

Provide So Much More Value to Your Customers.

The past decade or so has changed the business landscape significantly. Business owners now rely heavily on technology to initiate and complete transactions with consumers.

Mobile apps are one of the major elements of modern tech that are consistently changing how consumers shop and satisfy their needs.

With the increasing pace of technological advancement, consumer expectations also grow. Mobile apps are often a great channel for meeting these expectations.

For instance, one of the key business types that benefit the most from using mobile apps is retail shopping.

By going mobile, you’re sure to make your goods and services more accessible and easy to use.

Modern consumer behaviour prioritises convenience, and apps make that available at the customer’s fingertips.

Beyond being able to search for products, as well as create and track orders from the comfort of their rooms, customers also use a personalised mobile experience to make faster and more informed purchase decisions.

This trend is evident from a study which revealed that more than half of mobile app users rely on these apps to meet their shopping needs.

Similarly, there are several other elements you can add to your mobile app that your customers would love!

From a complaints management system to online registration forms and intelligent data-based UX improvement, there’s almost no limit to how much value you can offer.

20/06/2021

Benefits of a Personal Business App #7

Nearly 90% of Mobile Internet time is spent in APPs 😲

The gap between mobile App usage & mobile browser usage is a gaping chasm.

An adult smartphone user is expected to spend around 4 hours every day on their smartphones, and all but 10% of that will be spent in Apps rather than browsing.

So while your business still needs a website as always, you will see over 9 times better engagement by having an App for your customers.

Give them a more customised, responsive experience with your App and watch your sales explode 💥

18/06/2021

Benefits of a Personal Business App #6

The Switch to Mobile Internet

You probably know that the number of hours spent on the internet is continuing to grow at a rate.

But did you know that the split between desktop & mobile usage is becoming wider & wider❓❓

Look at the trend below and you can see why you need to be available to your mobile audience.

Having your app on their phone does exactly that, and it also enhances the relationship you have with them.

You're not just another web page that they're browsing, you're someone that they've chosen to store on their phone because they want to keep you close 🙏

15/06/2021

Benefits of a Personal Business App #5

Customer Reviews 😊

Every business thrives on positive feedback, and what better way to demonstrate your prowess than by showing your reviews within your App.

You can link to review sites, social media, or show them directly within the App itself.

You can also give your customers the opportunity to leave a review from within the App, so they never have to leave!

Perhaps you could reward them for their reviews with a future discount or promotion too.

14/06/2021

Benefits of a Personal Business App #4

Sales without Having to Spend Money Advertising!

Once people have downloaded your App - and it's on their pocket at all times - you can promote your offers at any time.

So no spending money on advertising - in the hope that your prospective customers actually see your ads, let alone click on anything.

Instead, use push notifications in the knowledge that they will be delivered directly to your customers' phone and so they won't miss out on any of your offers or promotions.

How cool is that❓

13/06/2021

Benefits of a Personal Business App #3

Electronic Loyalty Stamp Cards

How often have to gone to your favourite outlet and when you get to the cashier you realise that you've forgotten to bring your completed loyalty card❓

So you lose out on the free item, or discount and feel frustrated.

And from the perspective of the business, they've also lost out because you're now annoyed at them (for no fault of their own) because you've missed out❗

And how many times have you forgotten to order more cards, leading to more frustration from your customers as they feel they're not going to be able to get the rewards that they deserve❓

Well forget all of that.

Instead, incorporate your loyalty program into your App.

No-one goes anywhere without their phone these days (apart from swimming maybe), so both customers and businesses can connect with this powerful promotion method.

Simples....

11/06/2021

Benefits of a Personal Business App #2

Reach Your Loyal Customers Instantly

With Push Notifications, you have the ability to reach out to your customers at a time of your choosing with any message that you want, knowing that they will receive your message because it'll appear on their phone, which is always with them.

So whether you're letting them know about your latest special offers, offering a buyer discount, or just letting them know that you're open for business, you can relax and be sure that your message will arrive safe & sound.

When someone takes the trouble to download your App, it means that they have an interest in your business, so make the most of that connection & relationship with Push Notifications.

They DO want to hear from you 😊

10/06/2021

Benefits of a Personal Business App #1

Your Business is in Your Customers' Pocket!

Every business should have their own App, but only the larger ones seem to want to invest in the technology.

But the benefits for smaller businesses are just as great and probably the number one reason to have your own App is to keep the connection with your Customers.

No matter what business you're in, you need to remind your Customers that you're there and ready to serve their needs.

There's no better way to do that than by having your business on their phone, which everyone carries with them everywhere these days.

So whenever you need to push out a notification, hey-ho, their phone buzzes and they can see your message wherever they are 😎

08/06/2021

Monetisation for Influencers #5 - Growing Subscribers with a VIP List

We created an M.me link that the influencer could use in their "Swipe-up" story and also their profile, email, social pages, etc.

The crucial ingredient was the video shot on their iPhone. We always ask Influencers to send this when we start working with them.

We aim to have a strategy in place to push them to the VIP list each week - you can't overpost about this, because all of their followers need to know about the insider club!

Simple, really...

Messenger Marketing with Steve Hunter