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Danube Marketing Helping brands in dentistry and construction gain leads and high quality clients through online marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than o...
23/09/2021

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product, or service onto prospects in the hope of lead generation or customers.

In terms of digital marketing, this means using a combination of marketing channels – most commonly content marketing, search engine optimization (SEO), and social media – in creative ways to attract people’s attention. The aim of a successful inbound marketing campaign is to increase reach and drive quality traffic, engagement, and conversions using ‘earned’ and ‘owned’ media.

Credit: Optimizely

4 ways to increase your AOV(Follow up from the previous post):1. Cross-Sell Related Products During CheckoutOffer items ...
18/09/2021

4 ways to increase your AOV(Follow up from the previous post):

1. Cross-Sell Related Products During Checkout

Offer items that will add value to the customer’s experience rather than unnecessary items. For example, if someone is buying an Xbox, you want to show Xbox video games or accessories.- Anthony Capetola

2. Bundle Products and Offer Bundle Discounts

Create a bundle of products that will all be of interest to customers and will represent a great value.- Marc Andre

3. Cross-Sell and Upsell in Your Email Flow

Up and Cross-selling are all about striking the right balance between prioritizing the current sale and working to add value. Include upsells in the email flow—the confirmation email, to be precise. It isn’t included when purchasing, so as not to interfere with the initial sale, but it will arrive as soon as the purchase is made in the buyers’ inbox.- Andrea Loubier

4. Let Customers Trial Higher Service Tiers

Once a customer can actually utilize a service and learn to rely upon it, it makes it that much more difficult for them to let it go at the end of the trial period. - Andrea Loubier

For product-based businesses- When a customer adds a product to their cart, offer them the next model up for 10% off. This results in a decent upsell for 10-20% of purchases.- Will Hatton

When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only wa...
06/09/2021

When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow.
Another angle to approach revenue growth from is this: average order value.
By increasing your Average Order Value (AOV) or Average Basket Value (ABV) as it is sometimes called, instead of (or in addition to) trying to win over new customers, you can squeeze more value out of the customers you’re already attracting.

1. Use Web Design to Highlight Higher Priced Plans
You want the visual aesthetic of your website to highlight those choices, both in terms of colors/layout and in terms of verbiage.

2. Add a Discounted Upsell After Order Completion
Let’s say a client buys a product for $100 and is about to leave the website. Instead of directing them to a thank you page, direct them to an upsell page. Propose a product related to what they just bought, and note that if they purchase that extra product now, they get a 30% discount.

3. Use a Minimum Dollar Threshold for Free Shipping
"If customers are near the threshold for free or reduced delivery, then a pop-up tells them this. That usually results in them adding more items to the cart to qualify,” Jon Deak of Hot Juice

4. Take an Analytical Approach to AOV
"First, look at your top-selling products and dig a little deeper. Why do customers buy them? How do they use them? What’s stopping them from being successful with them? Next, explore how additional products, higher quantities, or a subscription can help them with that."- advised Dennis Moons of Store Growers.

1. Not Using the Right Keyword Matches2. Lack of Ad Extensions and Poorly Written Ads3. Not Understanding Profit Margins...
28/08/2021

1. Not Using the Right Keyword Matches

2. Lack of Ad Extensions and Poorly Written Ads

3. Not Understanding Profit Margins and Conversions

4. Not Using Negative keywords

5. Not Bidding on Your Own Brand

6. Not Knowing Your Customer Lifetime Value (CLV)

7. Not Testing the Optimal Ad Position

1. Understand The 8-Second Rule (Attention Span)2. Keep Most Video Ads Short3. Showcase Your Branding as Soon as Possibl...
03/08/2021

1. Understand The 8-Second Rule (Attention Span)

2. Keep Most Video Ads Short

3. Showcase Your Branding as Soon as Possible

4. Place Call To Actions in The Middle Of Your Video Ads

5. Consider Mobile Video First

6. Sound Off Views Are A Must (make sense both with and without sound)

7. Consider Making Your Videos Square Or Vertical

At the start of an ad campaign, it's important to test creatives and copy to see what your audience reacts to best, this...
30/06/2021

At the start of an ad campaign, it's important to test creatives and copy to see what your audience reacts to best, this is also known as split-testing.

During split-testing, there is an abundance of variation within your ad sets. The importance of variation, especially in the beginning is to gain insight into your specific audience to see what resonates best with your ideal customer. This insight and data when used properly will improve your ROAS, and make your campaigns overall more efficient because it’s based on numbers and not opinions.

Here is an example of Tommy Hilfiger using this technique:

Danube's logo and branding redesign
30/06/2021

Danube's logo and branding redesign

Your brand identity is the visible elements of your brand, such as color, design, and logo, that identify and distinguis...
17/06/2021

Your brand identity is the visible elements of your brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Your brand identity if used properly will give you an edge over competitors by creating an illusion of you having the most effective product/ service even if many may argue this is false.

A great example is Apple, it has successfully created the impression that its products are sleek, innovative, top-of-the-line status symbols, and yet eminently useful at the same time.

Be mindful of your brand identity, before launching a marketing campaign.

Your Key performance indicators (KPIs) are targets that help you measure progress against your most strategic objectives...
17/05/2021

Your Key performance indicators (KPIs) are targets that help you measure progress against your most strategic objectives. Knowing your KPIs would give you enough data to track your prospects' activity and know where there's a common drop-off, and optimize your funnel for the most efficient results. Knowing your KPIs also helps to give your company a form of predictability of how many customers you'll get based on certain output in your outreach.

In an online marketing campaign, there are many routes that one can take as the main objective, whether that be likes, w...
09/05/2021

In an online marketing campaign, there are many routes that one can take as the main objective, whether that be likes, website visits, or engagement, majority of the time, these are pointless. If your objective is conversions, Facebook will tailor your campaign to make you the most money, all of those would be a by-product + you'll have higher annual revenue.

When it comes to marketing and sales, always cater to your prospect. Make it feel like it's their idea to buy from you, ...
28/03/2021

When it comes to marketing and sales, always cater to your prospect. Make it feel like it's their idea to buy from you, and not that they were forced into the sale, and always structure your offer as a no-brainer


"But People Don't Read Long Ads on Facebook" Popular belief that has been debunked multiple times. Recently AdEspresso r...
19/03/2021

"But People Don't Read Long Ads on Facebook" Popular belief that has been debunked multiple times. Recently AdEspresso ran a Facebook Ad Copy length experiment that included a test where seven ads were run with different copy including One Sentence, Bullet Points, and paragraphs.
The results show that on average "One Paragraph" outperformed every other copy, and even 3x conversion rates compared to one sentence.
Other than that studies have proven that it raised the overall relevancy score on the ad, in which Facebook rewards with more impressions and lower CPM.
If you want an in-depth review of your current campaigns? Message us and let's see what we could do to increase your conversions.


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