Five Points Advertising

10/04/2023

Season my pixel?? First off, what is a pixel? Pixels are used to track user behavior therefore your marketing team is able to target ads that are relevant and helpful to the user. Over time, your pixel collects more data.

Think of it like a cast iron skillet. An experienced chef knows that seasoning their skillet will improve its functionality over time. The same idea applies to the Facebook Pixel. Seasoning helps it perform better, gathering more accurate data and providing you with insights you can use to optimize your digital marketing campaigns.

If you're ready to get started, follow these easy steps:

1. Install the Facebook Pixel on your website or mobile app.
2. Set up events for conversion tracking and remarketing for higher ROI.
3. Configure custom audiences with parameters that are right for your business goals.
4. Measure performance across channels and adjust accordingly based on the results you see!

By seasoning your Facebook Pixel, you'll be able to better understand how people interact with your brand online and how best to reach them—ultimately leading to a higher ROI and cost savings in the long run.

Thanks for reading and happy seasoning!

~ Kat

27/03/2023

21/03/2023

Hey there, friend! 👋Are you tired of shouting 📣 your services into the void and hoping the right people hear you? 🤪It's time to get smart 💡 with your advertising and join the Facebook™ party! 🎉

Traditional advertising methods like TV, 📺radio, 📻and billboards are so yesterday. 👎With Facebook™ ads, you can target 🎯 the exact people who are most likely to be interested in your services.

By using advanced targeting techniques, as well as data analytics, we'll make sure your ads land right where they need to be and bring in those sweet, sweet conversions. 🍬 🎂 !

Don't miss out on the fun, schedule a one-on-one consultation with us and let's get this party started!

08/03/2023

📱 Are you communicating with your patients through text messages?

📅 A well-planned text campaign can be an excellent method to book a lot of appointments with both new and existing patients, resulting in a significant increase in revenue. 💵

As with any campaign, there are several things to consider. We would love to help you generate additional revenue with a strategic text messaging approach!

06/03/2023

It's time to work on those 🌼Spring Specials 🌼

Follow these tips to make your specials successful !
🌸 Send out a text blast to your current patient database!
🌼Post on all social media channels and boost to your current followers.
🌺Add to your Google My Business Page
🌿Make it EASY to claim and schedule.

✅Want more help? Let me help you create unique package offers that stand out from your competition. And most importantly, incredible ads for those offers that convert to new patients.

06/03/2023

✅ SEO checklist

https://ahrefs.com/blog/seo-checklist/?fbclid=IwAR0CYA47LBedow9zeiXGkLY4_W5Mss-WFI9_Ef09eF1pawGylBULsbus9-4

Follow this checklist for more traffic.

06/03/2023

How is your SEO? Check out the next post for a checklist to be sure it’s working for your business.
And as always, if you need help managing these things so you can spend more time in your field of expertise… that’s what I do! Reach out!

06/03/2023

Here are three reasons why patient-based businesses, such as healthcare clinics, dental offices, and wellness centers, need a lead magnet:

1. Attract new patients: A lead magnet is an effective way to attract new patients who may not have heard of your business before. By providing a valuable resource or offer, you can capture their attention and encourage them to sign up for your email list or schedule an appointment.

2. Build trust and authority: By offering a valuable resource, such as a guide or e-book on a relevant health topic, you can position your business as an authority in your industry. This can help build trust with potential patients and make them more likely to choose your business over others.

3. Nurture relationships: A lead magnet allows you to capture the contact information of potential patients and stay in touch with them over time. By providing valuable content and staying top of mind, you can nurture these relationships and increase the likelihood that they will choose your business when they are ready to schedule an appointment.

06/03/2023

A lead magnet is a free resource or offer that a business provides to its potential customers in exchange for their contact information, such as their email address or phone number. The goal of a lead magnet is to attract potential customers and convert them into leads, allowing the business to nurture the relationship and eventually turn them into paying customers.

17/11/2022

Legit Business? ✔️
Facebook™ Business Page set up? ✔️
Ads created and ready to run (or maybe already running)? Check! ✔️
Good to go…⁉️Right ❓Wrong ❗️
There are a couple of slightly more techy items that need to get checked off the list to make sure that you are getting the biggest bang for your buck and help you to avoid any road bumps when it comes to running ads. Here are a few tips.

1️⃣ Fill out everything you can possibly complete on your Business Page and within your Business Manager account.

Phone number, email, business address, info, services, all of it! Facebook™ likes to deliver ads to people from legitimate and relevant businesses and that’s the only way you can let them know that that is what you are! Also, this should be obvious; the more fields you complete, the more your actual audience will realize that you are legit and relevant and want to do business with you. Yay!

2️⃣ Verify your business within the Business Manager account.

In your Business Manager go to “Business Info”. See the little spot that says “Business verification status”? Do that! Just click through and follow the prompts until you see a little green dot there and the word “verified”.

3️⃣ Enable Twp-Step Authentication.

While you’re on the page in the item above, scroll down a bit to where it says, you guessed it, “Two-Step Authentication”. Do that! Again, just click on through the prompts until this is set up, also. Now your account is more secure from hackers, and the algorithm is even happier with your business. Yay!

4️⃣ Verify your domains.

This is more on the technical side, and it is a different process depending on where you bought your domain name. But if you are going to be running ads, this is something that must be done. It is worth researching how to accomplish this for your specific situation.

5️⃣ Create and Install your Pixel.

Within your Business Manager, you can create a tracking code that learns who is interested in your business over time. This is amazing because once it gets enough info, it will automatically begin sending your ads to more and more qualified leads!

Not into tech stuff? Fear not! Just send me a message! I would love to help! Everything is Figureoutable.

24/10/2022

The strategies you used to get to where you are today will most likely not be the same strategies that will take you to the next level.

This is especially true if you've hit a wall, a plateau, or you're starting to see your business drop.

It's time to think differently and to work differently. That may mean making some small changes, sometimes it may mean taking a step back and looking at things differently. And often, you will need to refocus on your area of expertise, and let an ads professional handle the 'adsey' stuff.

Are you feeling stuck? Unsure of your next step? Let us help you get more eyes on your business, therefore more sales. DM me. Let's chat.

Kat