26/09/2022
If you ask any shopper to share their favorite part of the holiday shopping season, a vast majority of people will reply, “the deals!” Everyone loves the chance to save money, especially if it’s on a product they already planned to purchase.
You have to compete with other companies hosting deals during this period, which can be challenging.
You can do several things to make your deals more appealing and valuable to your target audience.
For starters, I suggest using personalization to create one-of-a-kind customer experiences.
Research shows that a jaw-dropping 4 out of 5 shoppers claim they are looking for more personalization from brands. If you can tap into your customers’ unique needs and pain points through things like unique popups and email campaigns, you can expect sales to follow.
