05/11/2021
2% of e-commerce was accounted on total retail spending before pandemic that was reported March 2020 from payments provider PPRO.
This number went to 78% from Filipino consumers who made e-commerce purchases within the past month reported July 2020
Approximately 64% had used a mobile device for this purchase, above the global average of 52%. The report also found Filipinos to be the top consumers of social media worldwide – at three hours and 50 minutes per day – against a global average of two hours and 22 minutes.
This shows how e-commerce avalanche the retail market making us adapt on ways to transform our business marketing and operations online.
