MediaSupra

MediaSupra Welcome to mediasupra!

We are a digital services agency that specialises in marketing small businesses to help them reach their target audiences and boost their conversions.

When starting out with an offer or business model, there are several things you need to assume in order to create a stra...
02/02/2022

When starting out with an offer or business model, there are several things you need to assume in order to create a strategy. These assumptions are what can make or break your business plan (Critical Assumptions).

Get any of these wrong and you won't have a viable business. The best ways to make the correct critical assumptions is to do your market research! Whether that is primary or secondary - knowing your market is key to knowing if you have a business model or just an non-starter idea. Test these assumptions where possible before you completely rely on them.

Research thoroughly and without having too much attachment to your proposed plan. The more informed your critical assumptions are, the more likely your business plan will be successful!

It's great to be able to attract the attention of potential customers but if you don't give direction then you lose the ...
01/02/2022

It's great to be able to attract the attention of potential customers but if you don't give direction then you lose the attention and the sale. People aren't mind readers so make it very clear what they should do next now that you have their attention.

A call-to-action is the fundamental principle for converting a lead into a paying customer. This is a simple, clear and obvious direction you give someone once you have their attention. Direct their attention to your product website and let the marketing take them from scrolling to buying.

By concluding every marketing message with a compelling call-to-action, you ensure your efforts are as focused to sales as they can be!

Simply put; selling to someone who wants to buy will always be more worth your while than cold outreach. By finding pote...
31/01/2022

Simply put; selling to someone who wants to buy will always be more worth your while than cold outreach. By finding potential customers in communities where they spend time in, you can understand the ecosystem they engage in - make yourself part of this system.

By giving free value and proving your worth around those who you wish to target, you're already drawing attention and warming potential customers to what you have to offer. At this point, selling your product becomes a case of conversation as opposed to aggressive marketing.

By providing initial value, you can then ask for permission to continue to do this in the form of follow ups. Eventually you will have a great pool of warm customers to engage with and successfully market your offer to a receptive audience!

In an ideal world, your offer or product would be everything a customer wants and needs and also be free to them! Becaus...
30/01/2022

In an ideal world, your offer or product would be everything a customer wants and needs and also be free to them! Because this is impossible, a trade-off has to be made. The best way to find the specifics of what your audience is willing to compromise with in order to pay for your offer is relative importance testing.

This is a strategy whereby you provide your audience with four options relating to your potential offer and have them qualify which is a) most important to them, and b) least important. After a series of these option sets and combinations, you will have the basis for exactly what your customers value most and what they can do without within your offer or product.

Doing this will help you maximise your product's potential and be the ultimate offer your audience needs!

Forms of value you can provide as a business don't have to be mutually exclusive. Consider products which offer more tha...
29/01/2022

Forms of value you can provide as a business don't have to be mutually exclusive. Consider products which offer more than one type of value to boost the income you can generate from it (modularity). By doing this, you can see what form of a particular product your customers like the best.

Consider a subscription-based streaming service. Mostly the offer is a range of content all available within a monthly-fee. Alternatively, throwing in separate one-off purchases for premium content within this system allows the business to generate more from the same offer platform. The infrastructure is already there, you just need to add onto it and sell it as a separate entity.

As a result of using modularity, you can adjust how you deliver your product in order to achieve more sales through different levels of customers!

Having hundreds or thousands of prospects is great but they only truly are customers when they buy what you're offering....
28/01/2022

Having hundreds or thousands of prospects is great but they only truly are customers when they buy what you're offering. If there is no sale, there is no business. If you're finding that your business does a good job of generating prospects but not a great deal of conversion - you must ask yourself why that is.

Developing your product to where it solves the customer's problem clearly will help it sell itself. Once it's time to close a sale, you should only be explaining to your prospect what you already know. How you're able to deliver on what you promise for their problem.

Once you've clearly defined the benefit of your product or offer, you earn the trust of your prospects. Help them understand why your product is worth paying for!

Too many business owners do too much thinking and not enough doing. In order to make the fastest growth you can, you mus...
27/01/2022

Too many business owners do too much thinking and not enough doing. In order to make the fastest growth you can, you must put your theory into practice. The best ways to know whether your product or offer will be successful is to actually try and sell it!

As simple as it sounds, so many of us let inner thoughts of insecurity and fear stop us from taking action and trying something new. If you get negative feedback, you must use it as a lesson to improve.

Remember, an expert is just someone who has made all of the possible mistakes that can be made within a very specific field!

Noticing less ROI on your marketing? Several factors will be the culprit, rarely just one. Firstly, focus on your actual...
26/01/2022

Noticing less ROI on your marketing? Several factors will be the culprit, rarely just one. Firstly, focus on your actual product or offer - is it something the market demands right now?
Have you conducted up to date research on your customer's current needs? Secondly, you must continuously strive for development in your advertising. What worked today may not work tomorrow - advertising is an ever-evolving game.

Reverse engineer what the market demands today in order to find the root cause for what might be lacking in your own product!

When it comes to finding true value in your offer or product, customers draw on several factors of which their sum must ...
25/01/2022

When it comes to finding true value in your offer or product, customers draw on several factors of which their sum must be greater than the value they place on their money. Consider your product in the context of efficacy, speed of results, reliability and cost; (convenience) as well as how the product makes them feel, how it looks, what it symbolises to them (fidelity). You can look at improving your product generally by working on one of these two categories.

High quality products which improve the purchaser's status will grant it higher fidelity and make it something people will love to have!

The fastest way to be ignored by anybody is to talk about something they're not interested in. For someone to pay attent...
24/01/2022

The fastest way to be ignored by anybody is to talk about something they're not interested in. For someone to pay attention to your offer, you need the what and the when. So if you wan't to prospects to be receptive, the medium matters as well as your timing.

By curating your offer and pitch to your target audience, you'll make them feel the message is just for them. Ensuring receptivity will ensure your offer is in the best position to be accepted!

When marketing your product or offer, it's prudent to focus on the beneficial end result by which it affords customers. ...
23/01/2022

When marketing your product or offer, it's prudent to focus on the beneficial end result by which it affords customers. As opposed to advertising what your products features are, think about demonstrating how this makes your potential customer's life better for having it.

Tapping into core human drives with your marketing is what will help your potential customers more interested in owning your product!

Until your offer is on the market or even shadow tested, you won't know if its going to work. Don't be afraid to take co...
23/01/2022

Until your offer is on the market or even shadow tested, you won't know if its going to work. Don't be afraid to take constructive criticism as the market determines the true value of your offer, not you.

Ask potential customers what might be holding them back from purchasing - knowing their major barriers are useful for your development!

Address


Website

Alerts

Be the first to know and let us send you an email when MediaSupra posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share