GEEIQ

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GEEIQ is the data platform helping the world’s biggest brands navigate, measure and grow across virtual worlds like Roblox, Fortnite and ZEPETO, turning data into measurable marketing results.

Big day for GEEIQ! We're unveiling a new brand identity and a brand new website - designed to reflect where the platform...
20/04/2026

Big day for GEEIQ!

We're unveiling a new brand identity and a brand new website - designed to reflect where the platform and the team are today.

Same mission, different look. The intelligence platform for brands in virtual worlds.

We're incredibly proud of this one: https://hubs.la/Q04cJ-Nv0

🎮 RIP social media marketing. Make way for gaming. Charles Hambro and the GEEIQ team will be at Advertising Week Europe ...
26/03/2025

🎮 RIP social media marketing. Make way for gaming.

Charles Hambro and the GEEIQ team will be at Advertising Week Europe unpacking the future of marketing and why virtual worlds are at the center of it.

We’ll be breaking down:

📊 The virtual tactics brands used to drive cross-funnel results.
🎯 Which platforms brands are activating on (and why).
💸 How virtual worlds are driving real-world sales for brands like Walmart and e.l.f. Beauty.
🤯 Which brands were the most active in virtual worlds (spoiler: it’s not who you think).

Whether you’re a brand or an agency, this is your crash course in reaching the next generation of consumers.

. . Food. This quarter, these brands have already integrated into Roblox experiences. But what does that mean?Integr...
13/08/2024

. . Food. This quarter, these brands have already integrated into Roblox experiences. But what does that mean?

Integrations are when brands activate within already popular virtual experiences, often on a time-limited or campaign-based basis. For example, GEEIQ partner COACH created a section in Karlie Kloss’ Fashion Klossette, an existing Roblox experience with more than 32 million visits.

Brand integrations are increasingly appealing to brands as they are traditionally more cost-effective and allow brands to tap into existing audiences.

Since Q4 2023, the number of new brand integrations on Roblox has started to outweigh new brand experiences. This wasn’t the case for Q1 2024, but it certainly was for Q2 and it’s likely to be the same for Q3 2024.

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