14/03/2023
๐๐๐ฌ๐ ๐๐ญ๐ฎ๐๐ฒ: ๐๐๐๐ฎ๐๐ข๐ง๐ ๐๐๐๐ ๐๐ง๐ ๐๐๐๐๐ ๐จ๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐ข๐ง ๐ ๐๐จ๐ง๐ญ๐ก๐ฌ
๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ
Our client, a company that sells Personal care products on Amazon, was struggling with high advertising costs on the platform. Their ACOS (Advertising Cost of Sales) was 58%, meaning that they were spending more on advertising than they were making in sales. Additionally, their TACOS (Total Advertising Cost of Sales) was 26%, which was significantly higher than the market average.
Our task was to reduce these costs while maintaining or increasing sales volume.
๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐จ๐ข๐ง๐ญ๐ฌ
๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก: We started by conducting a thorough analysis of the client's product listings and identifying high-performing keywords. We also looked for low-performing keywords that were driving up advertising costs and removed them from the campaigns.
๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง: We optimized the client's campaigns by creating separate ad groups for different products and targeting the most relevant keywords. We also adjusted bids for each keyword based on its performance.
๐๐๐ ๐๐ญ๐ข๐ฏ๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ: We added negative keywords to the campaigns to prevent the client's ads from showing up for irrelevant or low-performing searches. This helped to reduce wasted ad spend and improve the overall efficiency of the campaigns.
๐๐ข๐ฌ๐ญ๐ข๐ง๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง: We optimized the listing by making it more compelling and highlighting the unique selling points of the client's products. This helped to improve click-through rates and conversion rates, which in turn reduced the client's ACOS.
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ
After three months of implementing these optimization points, we were able to achieve the following results:
ACOS reduced from 58% to 25%
TACOS reduced from 26% to an average of 7% (organic sales increased)
Sales volume increased by 65%
Conversion rates increased by 8%
If you need help with advertising on Amazon, don't hesitate to reach out to us. Contact us today to learn more.
