16/09/2022
I was also lucky enough to have taken on the conceptualisation and design of promotional materials for this year’s Edinburgh Fringe show from Illuminations A Ca****la!
It was a pleasure working on this project for the chance to create something unique for the show.
Their show “The 11th Hour” needed striking visuals to match its concept. I created a logo to zero in on the interactive, competition aspect of their show, focusing on a modern ‘X Factor’ style branding.
Sticking to the group’s existing branding and colour scheme was an exciting challenge, but i’m pleased with the results! I ultimately paired their recognisable orange with darker colours to ensure an enticing but easily readable poster and flyer design.
It was then super exciting to spot their posters all over Edinburgh! Congratulations on a great show this year guys 🧡
