Spot On Copy Writer

25/03/2021

Everything you need to know about ATL, BTL, and TTL

There are two ways in which marketers conduct promotional activities. They either advertise the product for the market as a…

22/03/2021

What's the aim of direct response?

It's what it says on the tin! With direct response advertising whether it be on a sales page, email, facebook ad or tv script you have just 100 - 600 words to incite an emotional response. These 100 - 600 words constitute the lead which is the most important part of your piece. With direct response....

19/03/2021

Some tips for you for choosing images for your FB ads.
Hope you find them useful.

3 TOP TIPS FOR NOT FALLING FOUL OF THE FACEBOOK AD POLITBURO. As the title of this piece suggests this post talks about Facebook ads and the kind of images that should be used in them. CHOOSING YOUR IMAGES FOR FACEBOOK ADS WITH CARE It should be no secret that images can be much more powerful than t...

27/02/2021

Email Lists: When Smaller Is Actually Better!

Don’t go for the biggest number of subscribers. Be selective to find an audience that’s truly valuable to your business – Content Marketing Institute

24/02/2021

Why copywriting is an essential skill for every marketer?

Read This Article to Understand Why Copywriting Is A Very Important Skill For Every Marketer? Content marketing is something very important for every business.

22/02/2021

Happy Monday everyone!
Here are 9 tips for writing copy that generates more sales

Sales copy and the way it is crafted is a crucial component of your revenue-generating strategy. Many sales professionals think that design alone sells a product or service. This is far from the truth. Great sales copy is essential for closing the sale. Sales copy helps your audience make an educate...

16/02/2021

Copywriting is different from being an author. But it does benefit from a bit of a story.

I’m scared…” My Uncle Jon was venting to me about his fears of getting started with Investing. “What are you scared of?” I asked. I figured he would say he was afraid of losing his life savings, or something like that. But his answer surprised me He said, “I’m scared of jumping into th...

09/02/2021

Steve Harrison was an incredibly successful direct marketer and the founder of Harrison, Troughton and Wunderman. He delivered one of the most succinct explanations of what a copywriter's job is all about.

Claire's Copy Chat No.5 Steve Harrison who was a protege of the famous direct marketer and author Drayton Bird. Steve went on to set up his own successful agency, Harrison, Troughton, Wunderman. It was whilst speaking at Drayton Bird's EADIM event ( European Academy of Direct and Interactive Marketi...

07/02/2021

05/02/2021

The death of email has been exaggerated. It still remains one of the most
important marketing lead generating and customer satisfaction methods.

Certainly not... You've just got to be doing it effectively like a human. Emails need to look like they come from a human being.... They need to look and feel like an email from a friend. The three email sequences every business owner needs to have working on automatic pilot are. 1. A welcome sequen

29/01/2021

9 Essential copywriting tips.
Enjoy!

Copywriting Tips: Write the way you talk 1. Write the way that you talk, in a conversational tone. 2. You don't need to use the grammar that you tried to learn at school. 3. You should write copy like real people would talk over a cup of tea or glass of wine. 4. Use easy to understand words. 5. Don'...