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11/04/2022

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A metric is just a measure of success. Ideally, metrics are hard numbers that are easy to track over time, but they can ...
23/01/2022

A metric is just a measure of success. Ideally, metrics are hard numbers that are easy to track over time, but they can also be for less-tangible things like brand awareness and customer loyalty.

So, before you dig into calculating your Instagram influencer marketing ROI, ask yourself: what’s important to my brand?

Again, this differs by business, so you can’t borrow someone else’s playbook. But a few metrics stand out from the rest:

Here’s the thing: influencer marketing is growing like crazy. 75% of brands say they spend some of their marketing budge...
22/01/2022

Here’s the thing: influencer marketing is growing like crazy. 75% of brands say they spend some of their marketing budget on influencers.

In 2021, brands spent an estimated $9 billion just on Instagram influencer marketing.

That’s awesome!

But those marketing dollars are more precious than gold. How do brands know if their social media influencer budget actually got results?

Tracking return on investment, or ROI, is mandatory if you want successful influencer campaigns.

Let’s dig into the meaning of ROI, how to calculate Instagram influencer marketing ROI in your business, and a few examples of ROI-positive influencer campaigns.

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