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Based on the trends we saw in 2021, here are the digital strat to consider implementing in 2022.1. Use videos on social ...
23/06/2022

Based on the trends we saw in 2021, here are the digital strat to consider implementing in 2022.
1. Use videos on social media
2. Focus on the user experience
3. Ensure your website is mobile-responsive
4. Update your website
5. Incorporate tools for digital sales enablement
6. Create self-service options

Some News:As Bloomberg states, Google is putting efforts again to step strong in the eCommerce landscape. And this time,...
21/06/2022

Some News:
As Bloomberg states, Google is putting efforts again to step strong in the eCommerce landscape. And this time, it seems that Google is willing to step up against its biggest competitor: Amazon.

Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact...
18/06/2022

Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”
When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

LinksAverage CTR on links ranges from 1% all the way up to 5% on average. Once again, it is important to understand the ...
17/06/2022

Links
Average CTR on links ranges from 1% all the way up to 5% on average. Once again, it is important to understand the difference between the CTR (All) column which refers to every click on the ad area, and the CTR (Link, right column) which refers to the link clicks.

Click-through Rates on Facebook Ads

Photos
There are two ways of measuring CTR for photos on Facebook, with the only difference between them being whether or not the photo contains a link in its description/text.

If the photo doesn’t have a link, you’ll see a CTR (All) column on your ad’s report, referring to any click that was made on the ad area. This may include a click on the photo to enlarge it, a click on the like/comment/share buttons, a click on the reactions, and even a click on the page name.

If the photo has a link in the description (see example below), you’ll find similar data to the link post type:

Facebook Ads CTR

Evaluate Good Click-through Rates

CTR (All) on photos is usually very high, and it can go up to 10% depending on the photo. On the other hand, CTR (Link) is usually lower on link post types.

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