Pineapple - Marketing Unicorn

21/11/2022

Integrating all marketing data into one environment

In every business, every marketer faces this issue on a daily basis. In order to cope with this issue, we thought we would share some of the questions/points of thought we ask ourselves.

Please see the following list as an ongoing list, and we will love to hear your thoughts on more points as part of this exercise please share them with us 🤓

So here we go:

1. One place to have seen the entire picture > We as marketers use many advertising channels, so having a way to see the complete picture without missing important details is always a huge challenge!

2. “Offline” “Online” Data > Centralizing data across all running silos, understanding that sometimes the entire picture is stretched farther than we thought.

3. ENTIRE USER ATTRIBUTES > To understand past activities and identify future trends and double down on what can work with some level of certainty. We need to be aware that there might be some "blind spots" we aren't tracking, that might be crucial to our decision-making, or that may explain a certain trend we need to embrace/change to scale up.

4. Privacy changing perspective > As cookieless environments become more prevalent, first-party data will become more vital. Utilizing our own data more extensively with collected audiences will be essential.

5. Technical Obstacles > Are all the pixels embedded? Do they all fire? Since when are all the conversions aligned and working? Are there any "blind spots" in how we track our activities? If so, how are you gonna fix them?

6. Usability of data > Is the data accessible to all team members on a daily/project basis? Do they know how to extract exactly what they need? On a team level, is there knowledge sharing?

7. Use of resources> Who's in charge of data collection (within your team)? How do you centralize data for active use of: Audience insights, Website/App development, Product growth, Automations, Nurturing, Remarketing, etc.? In terms of ROI/ROAS, are the current tools put to use are worth the money? Is your tool being used to its full potential?

8. Data Ownership > Do you use external tools to centralize the collected data? What steps are you taking to make sure there are no data breaches?

9. Clarity Of Data > How "Clean" is the collected data? The data channel source was able to collect data accurately enough? Were all relevant signals collected that could be used later? How often does the team "refresh"s their usage of database collections, so it will be able to reflect current user journey trends?

Feel free to share your points as well in the comments👇

28/07/2022

We are proud and humbled to welcome ColorTokens to our global list of clients.

Although ColorTokens and our team just began their joint venture a few months ago, we are already feeling the true partnership and support of the entire marketing team's commitment to help and structure the company to achieve all of its advertising goals and KPIs. Thus, we thought this would be a perfect opportunity to make the observation :)

With our mutual journey, we hope to add real value to ColorTokens as they climb the summit of the cyber security cloud and zero trust journey. Their solutions are already receiving notice across the globe, and we look forward to helping them reach even greater heights in the near future.



To learn more about ColorTokens and their Zero Trust Security approach and cloud security solutions, or to find the best full solution please click the following link:

https://colortokens.com/about-us/

14/04/2022

Happy Passover to all of our clients, partners & followers 😎🥂🍍!
Enjoy the original tune >
https://bit.ly/3jDhwJC

11/04/2022

Being able to identify the first marketing actions you need to use to bootstrap your startup is essential. Why do you ask?
Because you're a co-founder, so your to-do list is endless.
Your advertising campaigns aren't infinitely scalable due to limited resources & budgets & You want to know the results… Yesterday!
Sounds familiar?
It does! This is exactly why we've pulled together these 5 tactics that will help you understand where to start.

So without further ado here is our list:
🍍 Run short-term ads to learn!
🍍🍍 Questionnaires, Social Proof, and Testimonials = proof of concept.
🍍🍍🍍 How clear, unique, and relevant is your message to the target audience?
🍍🍍🍍🍍 The flow is crucial, first comes awareness, then the rest should follow!
🍍🍍🍍🍍🍍 Ensure that you choose the right channel to convey your message - to be at the right place at the right time.

14/02/2022

Happy ! Spend time with your better half.

27/01/2022

An introduction to marketing product growth hacking methodologies for building and testing products/services from an early stage on.

https://bit.ly/3r3L9by

20/01/2022

Changing marketing perspectives for 2022!

When was the last time your PPC guru sat around with the brand manager, UX/UI, graphic designer, strategy planner to figure out what went wrong in the last campaign? Do all the marketing silos communicate and learn from one another?

For us, a complete client journey should include more than just a swaggering presentation with performance statistics... and perhaps some future recommendations. Additionally, the process should not consist only of a brief > studio > PPC campaign.

If we may, we offer you the chance to adopt a new approach and method in 2022.
Consider assembling a strong marketing team before attempting the next big marketing initiative, such as a social media campaign for your biggest client, a Google Ads campaign for your new product, or a new branding campaign.

Here are some key points to remember when following our advice:

🦄 Before the workshop begins, break down the current silos of marketing within your company in-order to choose the participants.

🦄 Each member of the team will bring his/her own expertise to the table for a team effort mentality.

🦄 There are many elements that make up a marketing campaign / user journey, and each one of them is crucial to its overall success.
Take a moment and think about it… analyzing only the CTR / CPI / PPC without the context of creative understatement or brand persona audience targeting, is like playing darts with blindfold in the middle of a crowd.

🦄 Seeing and planning the whole picture is different from seeing & planning only one frame at a time, the truth is that planning, ex*****on, and analysis of a marketing campaign is a task for the best of the best within your marketing teams.

We hope that 2022 will be more of "we"- a team effort, instead of just sporadic, I’s working on yet another campaign.

16/01/2022

Less is more.

You've probably heard of this phrase many times before in different contexts, but it's also an actual marketing approach. It isn't a new concept in marketing, but when planning your brand's marketing, the minimal approach has become increasingly relevant.
As brands are spread across too many channels, the marketing industry is saturated with numerous digital tools and options.
Consequently, brands throw money at every marketing method they can find without achieving their goals.

So how do you use this minimalist approach in your marketing?

🍍 Understanding your target audience will help you craft the optimal ad at the right channel instead of addressing the masses.

🍍 Put quality over quantity by focusing on eye-catching, impactful content and don't settle for mediocre content.

🍍 Keep it simple - be as clear and straightforward as possible. It is often more effective to convey a single authentic message rather than a generic one.

Are you planning to use the minimal marketing approach in 2022?

04/01/2022

Planning your startup's marketing strategy?

Are you a lean startup that bootstraps these days? Have you considered your next move as a stealth startup? You’ve come to the right place if you’re […]

31/12/2021

Cheers to 2022 🍍🦄 🍻

27/12/2021

Hi everyone 🥂
It's our pleasure to introduce to the world our smashing new company- Pineapple- Marketing Unicorn.

Coming from a background of Adtech companies and Advertising agencies, our team is full of unicorns, who combine business know-how with a warrior's spirit, that will deliver results!

No secret that pineapples are exotic, amazing, a bit like a unicorn among other fruits and delicious as hell! So that's how we think, brainstorm, solve problems, drive results, and band every KPI.

Our primary focus is on technology & startup companies (B2B & B2C), of any scale, at any phase, or location. You will receive practical know-how with a sharp entrepreneurship mindset to help you grow!
Thanks to the brilliant branding expert: Istomin Creative
Would you like to learn more about our services? Awesome! Take a look at our swanky new site! 😎 🍍 🥳
https://bit.ly/3eptrZ5