SlicedBrand

25/09/2026

What can life outside the office teach us about becoming better professionals?

Our Founder and CEO, Ayelet Noff, shares her thoughts with Forbes on how lessons learned beyond the agency can shape the way we approach our work.

“One lesson I’ve learned in life is that long-lasting friendships are based on being there for the other person when they need you the most. The same can be said for relationships with the media. It’s not only about your coverage, but also offering your knowledge and insights when they’re writing pieces unrelated to you. The best professional relationships are reciprocal, not transactional.“

Some of the best lessons aren’t learned at work. See what 14 agency leaders had to say:

Serving in another field or capacity, pursuing a hobby or getting immersed in a new discipline or art can impart unique perspectives that inform one’s approach to work.

24/09/2026

What if finding the right concert ticket felt less like work and more like texting a friend who always knows the best seat in the house?

That's the idea behind PinAI, Seatpin's new conversational AI ticket assistant for music gigs, sports matches, and live shows. Seatpin Founder and CEO Galin Ananiev explains to PYMNTS.com: What's Next in Payments where AI is making the fan experience better, and where he thinks the industry needs to be careful once AI agents start transacting with each other instead of with people.

“His preferred flow has the agent search listings and assemble an order, then send the customer an email with the ticket details, total price and an approval button… Splitting the flow into preparation and approval keeps the customer as the last decision-maker on a purchase that, unlike a reordered household staple, can be expensive and difficult to reverse.”

Discover where AI is taking ticketing next:

Fans hunting for concert seats are starting to skip the filters altogether. Instead of scrolling through hundreds of listings sorted by price and section,

23/09/2026

What will the next generation of global trade infrastructure look like?

AltcoinsNow reports on how IOTA is building the digital rails for more efficient, connected commerce.

“IOTA is building around the demands of global trade, with TWIN serving as the broader application layer for that strategy.”

Explore how IOTA is helping modernize global trade:

The IOTA Foundation says it is concentrating on TWIN, its Trade Worldwide Information Network, as open digital infrastructure for global trade.

22/09/2026

How did we go from getting into TechCrunch to getting into ChatGPT answers?

“Twenty years ago, when I started in this business, the question every founder asked me was, ‘Can you get us into TechCrunch?’ Ten years ago, it became, ‘Can you get us onto page one of Google?’ Today, the question is different: ‘How can you get us in ChatGPT answers?’ That question gets to the heart of generative engine optimization, or GEO. As AI increasingly shapes how people discover and evaluate companies, brands need to think beyond where they rank and start paying attention to how they are understood, cited, and recommended. For PR, that shift creates a major opportunity. And it goes far beyond simply getting a brand mentioned in an AI-generated answer.”

In our latest blog post, our Founder and CEO, Ayelet Noff, explores what GEO means for PR and why comms specialists have an important role to play: https://slicedbrand.com/blog/slicedbrand-articles/why-pr-is-leading-the-geo-era

21/09/2026

What does it take to stand out in the next generation of content creation?

A very big congratulations to RHEI on being named a finalist in the Digiday Technology Awards, specifically Best Content Creation Platform – Global Launch of Made for Creators.

Made gives creators an AI-powered platform to create, edit, and transform content across formats, helping bring creative ideas to life faster while keeping each creator’s unique voice at the center.

See the full shortlist here:

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.

18/09/2026

How can you get us into ChatGPT answers and increase our visibility in LLMS?

This is the question our Founder and CEO, Ayelet Noff, gets asked most often these days.

As AI increasingly shapes how people discover and evaluate companies, brands need to pay attention to how AI tools such as ChatGPT, Gemini, Claude, and Perplexity understand, cite, and recommend them. That is what generative engine optimization, or GEO PR, is all about.

Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude, and Gemini found that 84% came from sources it classifies as earned media. Paid and advertorial content accounted for only 0.3%.

Why is that important? Because PR = earned media.

In Ayelet’s latest blog post, she explores what GEO means and the important role PR plays in helping brands achieve visibility in LLMs:

GEO isn’t only about being cited, but about being understood

17/09/2026

What’s the biggest mistake brands make with their Q4 creator programs? For RHEI Founder and CEO, Shahrzad Rafati, it’s waiting until the holiday rush to engage creators and treating them as a short-term distribution channel rather than long-term partners.

“The biggest mistake brands make in Q4 is treating creators as last-minute transactional megaphones rather than partners in building sustainable demand. In the holiday rush, brands flood the market with rigid, one-off scripts, competing for inflated inventory on crowded feeds. They focus entirely on short-term conversion spikes, ignoring that audiences quickly tune out generic holiday pitches. Winning brands lock in early, multi-format partnerships that build organic momentum before the noise peaks. By empowering brands to natively adapt core narratives for their specific communities, you convert transient holiday shoppers into loyal, year-round advocates rather than paying top dollar for brief seasonal noise.”

Avoid these mistakes:
https://www.netinfluencer.com/33-experts-on-the-biggest-mistakes-brands-make-with-q4-creator-programs/

16/09/2026

What does it take to build the digital infrastructure for global trade at scale? TheStreet reports on how IOTA is strengthening the technology behind TWIN as it expands real-world trade initiatives across Africa, the UK, and beyond.

“Q2 was a success in making IOTA more capable for the people building on it and cheaper for the people running it...Core storage optimizations have successfully reduced the active node data footprint by approximately one-third in testing environments, significantly lowering long-term infrastructure and maintenance costs for operators."

Explore how IOTA is helping lay the foundation for the future of global trade:

IOTA reaches key TWIN milestones, advancing digital trade infrastructure with stronger technology, real-world adoption and global expansion.

15/09/2026

Who should lead the conversation around GEO?

Generative engine optimization will require collaboration across all marketing initiatives. But as AI increasingly shapes how brands are discovered and understood, PR plays an increasingly important role.

“Leading GEO does not mean PR should own every part of it. Technical elements like structured data, site architecture, crawlability, and machine-readable product information will require collaboration across SEO, content, digital, and product teams. PR has its own learning to do as well. We need to monitor what AI platforms say about brands the way we monitor the press, understand which prompts matter to our audiences and which sources are shaping the answers, and evolve our measurement beyond clips and impressions to include AI presence, portrayal, citation share, and consistency across platforms. GEO will be multidisciplinary, but PR should have a strong voice at the table because credibility, authority, reputation, and third-party validation are already at the core of what we do. For the first time, GEO may also give us new ways to demonstrate how that long-term work translates into visibility and discovery.”

In our latest blog post, our Founder and CEO, Ayelet Noff, explores why PR belongs at the GEO table and what communications experts need to do next: https://slicedbrand.com/blog/slicedbrand-articles/why-pr-is-leading-the-geo-era

14/09/2026

How is AI changing what it takes to bring a music release to market? RHEI shares with ContentGrip how Made for Music is rethinking the release workflow for today’s artists and labels.

“Made for Music is built on a specific trade: software absorbs the repeated work around a release, while artists and labels keep the decisions that shape identity. The arrangement only holds if review is a real checkpoint rather than a ceremonial click.”

Discover how one track can become a full campaign:

RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and publishing.