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Square Eye Social Social Media strategist specialising in Parenting/Family/Kids Brands and Companies.

Choosing the right social media platform isn’t about being everywhere — it’s about being where your audience already is ...
05/03/2026

Choosing the right social media platform isn’t about being everywhere — it’s about being where your audience already is and how they like to consume content.

A photo trend I can get on board with…Just me, myself and I!
02/03/2026

A photo trend I can get on board with…Just me, myself and I!

"⚡CLIENT CASE STUDY ⚡Sometimes clients need help at the very start of their social media journey. Prior to the launch of...
26/02/2026

"⚡CLIENT CASE STUDY ⚡

Sometimes clients need help at the very start of their social media journey. Prior to the launch of their new pre-school show, ODO, I worked with production company Sixteen South to define their strategy and set up their Facebook and Instagram accounts before running them for the first 12months as the show launched on Channel 5's milkshake! block.

We defined the ideal audience, tone of voice and content pillars for the brand before optimising the accounts for each platform.

It was a lovely, warm and gentle show and a joy to work with the team during their launch.

March...and Spring 🌱are right around the corner!Here are some content ideas for family brands to get ahead on your post ...
24/02/2026

March...and Spring 🌱are right around the corner!

Here are some content ideas for family brands to get ahead on your post planning for next month.

If your brand is not taking Stories seriously, your missing out on opportunity for growth.Earning a place in someone’s T...
16/02/2026

If your brand is not taking Stories seriously, your missing out on opportunity for growth.

Earning a place in someone’s Top 5 Stories on Instagram and Facebook is a bigger deal than most people realise. It means prime visibility, daily attention and relationship-building territory.

Stories are where your audience sees the real you, your tone, your personality, your behind-the-scenes magic and are a key part of your strategy - don't forget them!

Today is internet safety day.A little reminder that online safety isn’t about knowing everything , it’s about knowing wh...
10/02/2026

Today is internet safety day.

A little reminder that online safety isn’t about knowing everything , it’s about knowing where to start.

For parents, most platforms have tools to help you protect your child, and the biggest difference comes from talking, listening, and checking in.

It's also worth remembering as a parenting or family brand that social media should never be targeted towards children - we are always marketing to the grown ups who can choose whether or not to share content with their child - tailor your content to parents and caregivers.

10/02/2026

Let me give you FIVE good reasons to hire a social media manager in less than the time it takes to make a virtual coffee!

⚡CLIENT TESTIMONIAL ⚡Wow! Very grateful for this testimonial - so rewarding to know you are making an impact - not just ...
05/02/2026

⚡CLIENT TESTIMONIAL ⚡

Wow! Very grateful for this testimonial - so rewarding to know you are making an impact - not just on data insights but also for the brand and clients you are working with.

Jade was an absolute joy to work with for over three years and Crayola really is the dream brand - creativity, quality and history. The community of parents, teachers and creators that we built organically were fantastic and the chance to get creative with the content creation and copy was so fun!

⚡CLIENT CASE STUDY ⚡During my time at Crayola UK I worked on some brilliant campaigns collaborating with fun and like mi...
02/02/2026

⚡CLIENT CASE STUDY ⚡

During my time at Crayola UK I worked on some brilliant campaigns collaborating with fun and like minded companies. The campaigns always had a focus on creativity and were hugely interactive for our audience.

Parents were encouraged to submit their children's ideas, drawings and creations. We had brilliant engagement and some amazing prizes. We strengthened the campaigns with gifted and paid influencer activity and they created a lot of buzz, trust, brand loyalty and reach for the company.

⚡PARENTS MENTAL HEALTH DAY ⚡As family focused brands, most of your audience will be made up of parents. Whilst we share ...
30/01/2026

⚡PARENTS MENTAL HEALTH DAY ⚡

As family focused brands, most of your audience will be made up of parents. Whilst we share the often funny and joyful side of parenting it is also important to acknowledge sometimes the difficulties and hardships that can come with parenting.

Parent mental health day is an annual event to raise awareness about the mental health of parents and its impact on family well-being.

Please feel free to share the resources to get help and support with your audience.

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