Digital Giraffes

05/07/2024

According to a Journal of Archaelogical Science paper this Stone Age jewellery is fake. Ancient artisans probably wanted to mimic the feel and look of highly prized amber by coating shells in bone glue, pine resin, beeswax and a red-orange pigment. The beads, which were found in a tomb in what is now Portugal, are the oldest example of a human-made composite material. -5th to 3rd millennia BCE.
Reference: Journal of Archaeological Science paper (C. P. Odriozola et al./J. Archaeol. Sci.)

04/07/2024

Kissing the Ring in marketing

03/07/2024

Do you have an eShop and wondering how you can get your products on Google Merchant Center and then advertise via Google Shopping? You can take advantage of the free listings Google offers but also promote your products easily without the use of keywords.

Read our latest post on Google Shopping: Everything you Need to Know

Google Shopping operates through the Google Ads platform. When users search for products, Shopping ads appear, showcasing product images, prices, and retailer names

02/07/2024

The dreaded email: Your Google Ad account has been suspended. No explanation beyond their policy violation. Continued by don’t bother opening a new account; it will be suspended also, don’t bother sending us multiple emails asking why… we will not relent until you fix what you don’t know went wrong. Like a previous marketer having opened other ad accounts you knew nothing about. But there is light at the end of the tunnel, just takes a lot of investigation and soul searching.

01/07/2024

Nature magazine ran a poll with its readers on whether emojis should be allowed in Scientific articles. Interesting finds. Many felt that using symbols with unclear meaning takes away from the precision expected in research, while others said emojis can help to convey feelings or ideas sometimes more easily than words 🧪. The conversation was instigated by food-systems scholar Madhura Rao on social media https://x.com/madhurarrao/status/1802787319306752142

28/06/2024

Personalization is doable on websites including e-commerce sites. And no we’re not talking about analytics and audiences here. We’re talking about dynamic conditions on your website. While it may take time and effort for planning, designing, and developing… it’s worth it. You can target specific users or audiences serving content that will actually catch their interest, according to historical data, OR keeping it simple serve different dynamic content for each day of the week or time of day. The possibilities are endless but…. technically doable! Ask us how, we’ll share.

27/06/2024

Numbers don’t lie and neither do analytics. Use analytics to shape your strategy, your audience, ad-spend, and watch your results soar!

26/06/2024

Are you resonating with your audience?

25/06/2024

Fast loading times = Happy customers. Slow eShops can be frustrating and a reason for a potential customer to abandon their cart. Don’t let a slow website cost you sales.

22/06/2024

Your website is your store’s front window. Make it inviting, make it seamless, make it unforgettable!

21/06/2024

Maximizing ROAS through measurement marketing. Basically quantifying the impact or effectiveness of overall marketing efforts over a certain period of time. Here we’ll be going over some key aspects, like mistakes, myths, challenges and desired outcomes. Follow us for the full series.

20/06/2024

Content is king, but engagement is queen, and she rules the house. Create to connect, not just to post.