Good Theory

26/09/2025

We are so proud of this partnership with .

It’s so special when we get to collaborate with organisations that empower and elevate others - and they are doing exactly that for women across our city.

We’re proud of work we created together, and even more proud of the impact they continue to make.

25/09/2025

Fall vibes in our office!

29/04/2025

Branding done by Good Theory for the Wellness Retreat located in the Texas Hill Country.

28/03/2025

25/04/2023

Three Tips on How to Market Your Yoga Studio:

1. Develop a great website

In today’s digital world, your website is the front door of your business. It’s the focal point you can direct all your other marketing efforts towards.

A website explains your services, introduces your instructors, educates people about yoga and provides your contact information.

You can blog to improve your search rankings, link your website from your Google My Business Page and use your site to build awareness of your brand. Websites today must be clean, simple and refined. You want a professional design that doesn’t overwhelm visitors.

2. Master search marketing

Most people looking for a Yoga studio will check out your website first. And the majority of them will find you on Google or Bing search.

There are three places you can show up on search results pages, and each has value in its own way.

The first is pay-per-click advertising. These ads are run through auction-based systems, like Google Adwords and Bing Ads. The main advantage here is that you show in the top positions (reserved for paid ads), and that you can control the ad copy and landing page. For example, you might want to run an advertisement on yoga for beginners. Your ad and the page it goes to on your website can match that offer.

Next, you need to set up and rank for Google My Business. This is the maps listing and review platform Google uses for geo-targeted searches. It’s a free listing you can optimize with your descriptions and by getting customer reviews.

If you don’t have a physical address for your business, either use your home address or set up a PO box. To rank for these searches, it’s helpful if Google knows where your business is located.

Then you have the organic website listings. These are also free clicks, with ranking gained by optimizing your website for keywords, gaining links, getting social media traffic and adding content to your blog.

With diligence, you can show up in three places on page one.

3. Connect with your Social Media community

Social media is a powerful marketing tool. Not only will it help spread awareness and publicize your yoga studio’s name, but it’s also a fun way to connect with your students. There are several platforms that could be used such as Instagram, Twitter, Snapchat, and YouTube!

Posting consistent daily content is one of the best ways to market your business. Images of unique classes, exciting events, and daily inspirational quotes are some of the many ways to keep your followers engaged. People will start liking the posts and commenting, leading to an increase in your studio’s exposure. Connecting with students this way is one of the most effective methods to reach your target audience.

Besides engaging posts and images, starting a YouTube channel is another useful yoga studio marketing idea. Videos of daily yoga poses, short meditations, or nutrition tips, can be fun ways to gain more followers. The more engaging the video, the more your business will stand out. Because of your service, you’re in a position of expertise! Use this, and reach out to your community with your experience and knowledge.

15/03/2023

The first reason it’s important to practice truth in advertising is that it manages expectations.

You want potential customers to know exactly what you’re offering. If they show up and it turns out you promised more than you can deliver, they’re going to leave, and it’s going to hurt your reputation.

The thing about advertisements is they have to be persuasive. That’s where creativity comes into play.

10/03/2023

What exactly is a marketing funnel?
A marketing funnel is a tool for visualizing the conversion of leads into customers. Picture a traditional funnel shape. A full-funnel marketing approach begins at the top of the funnel by casting a wide net to capture as many leads as possible. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert.

What are the stages of the marketing funnel?
Funnel stages can vary based on industry, marketing approach, etc. However, we at Good Theory Media use the following three stages:

- Awareness—generate awareness and education to influence consideration among new audiences who may not be familiar with your brand.
- Consideration—get people to think about your brand over the competition.
- Conversion—encourage action whether it’s an online sale, landing page form completion, or another action.

What is a full-funnel marketing approach?
A full-funnel marketing approach reaches potential consumers based on where they fall within the funnel. it’s important to adjust marketing strategies accordingly. This strategic approach also carries over to the marketing tactics you use for your campaign, as each tactic has a different objective and goal.

For example:

- Awareness—tactics like online display, pre-roll video and content marketing are great for generating awareness and keeping brands top of mind.
- Consideration—tactics like paid search, email marketing and social advertising help to reinforce a particular brand while also ensuring brand visibility and discoverability as potential consumers are searching for your brands product or services.
- Conversion—tactics like retargeting (site, click, search and video retargeting for example) aid in reinforcing and encouraging action.

It’s also important to remember that campaigns targeting these distinct stages have different objectives and therefore must be measured using different metrics.
For example:

Awareness—impressions and reach
Consideration—clicks to website and click-through rate
Conversion—total conversions, cost per conversion and return on investment

08/03/2023

6 Reasons You Could Be Losing Potential Customers

1. Your message isn’t clear.

You need to articulate what you’re selling and how it will benefit people. Figure out how you can stand out from the crowd. Then shout from the rooftops what makes your product or service so special. Focus on your customers’ needs, and show them that you can solve their problems. Use engaging language, and be helpful and entertaining.

2. You haven’t studied the competition.

Even in a crowded field, you can make your product stand out. Few companies are promoting something entirely new. By focusing on a niche within a larger market, even smaller businesses can compete against much larger ones. Study magazines, websites, and blogs that are relevant to your industry. This will let you know what your competition is up to and give you a better idea of who they are targeting. Find a way to express what makes your company better.

3. You don’t have a clear profile of your ideal customer.

Analyze current customers to understand what makes them excited, enthusiastic, angry, and bored. What are their characteristics and buying patterns? Ask your current customers for feedback. Find out what they like about your products and, just as importantly, what they think you should change.

4. You’re using the wrong medium.

You might have the right message, but if it’s on a channel your target customer isn’t watching, you’ll come up empty. What you’re selling may also dictate where you want to concentrate your efforts. For example, if you have a visually exciting product, you may find more success on channels such as Instagram where you can showcase beautiful pictures of your products.

5. You never analyze your results.

To figure out what’s working and what’s not, you need to continually analyze your data. How are customers finding you? Where are you seeing success? Are your email campaigns, landing pages, and social media channels targeting the right people? By tracking your sales, you’ll see what’s effective and where your leads are coming from.

6. You’re not adaptable.

In such a fast-paced digital economy, you need to keep up with trends, or the competition will swoop in. So be prepared to adapt your strategy, if needed, and try out new technologies as they emerge. Remember, 10 years ago no one was using social media to market their businesses, but today few businesses get by without it. Don’t be afraid to tweak your strategy to bring in even more of the right customers down the road.

Leave a comment if you agree!

07/03/2023

2.3 billion people worldwide use social media. Your brand doesn't need to be on every social media platform. Determine the best platform to focus on based on your target audience.

In addition to reaching an organic audience, many social platforms also allow you to run paid ads to target and reach your ideal customers. Plus, 75% of customers say they use social media as part of the buying process.

Here is what to keep in mind about social media marketing:

- Develop an organic and paid social media strategy
- Embrace changes; the social media landscape is constantly changing
- Choose to engage on platforms that best match your target demographic

Which one is your favorite social media platform?

06/03/2023

Did you know? 75% of people don't look past the first page on Google. This is why optimizing all of your online content to rank at the top of search results is essential. This is what is known as Search Engine Optimization (SEO).

Here are 4 steps to start optimizing:

• Create epic content that aligns with reader intent
• Increase page load speeds and practice good "code hygiene"
• Improve your site's navigation for a better user experience
• Earn quality backlinks from sites with high domain authority

What else should we add?

03/03/2023

Here are some advertising trends that are predicted to gain popularity:

• Artificial Intelligence (AI) and Machine Learning (ML): AI and ML will continue to play a significant role in advertising, enabling more targeted and personalized ads based on user data and behavior.

• Interactive and Immersive Ads: Interactive and immersive ads, such as 360-degree videos, augmented reality, and virtual reality, will continue to grow in popularity as they provide more engaging and memorable experiences for users.

• Influencer Marketing: Influencer marketing will continue to be an effective way for brands to reach their target audiences, as social media influencers have become trusted sources of information and product recommendations.

• Voice-activated Ads: With the rise of smart speakers and voice assistants, voice-activated ads could become more prevalent in 2023, providing a new way for brands to connect with consumers.

• Social Commerce Advertising: As social commerce continues to grow, advertising on social media platforms that allows users to buy products directly through the platform could become more common.

• Privacy and Data Protection: As data privacy concerns continue to grow, advertisers may need to be more transparent about their data collection practices and provide more options for users to control their data.

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