13/07/2022
In the ever-changing worlds of technology and marketing, it can be tough to stay current. Business owners in the web marketing realm are always striving to adapt to new trends and platforms and the industry is a breeding ground for innovation and growth. Due to platforms like Facebook and smartphones, everyone has constant access to the internet, making the web the largest medium for advertising. Just in the last two years, global media spending has more than doubled and small businesses in every sector are putting more money into their web marketing strategies. The digital advertising industry has grown to become a 68 billion dollar industry and global spending is expected to increase 5% every year for the next five years. The industry itself is incredibly profitable, with firms pulling an average profit margin of 35% and employees generating around $150,000 in revenues.
