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26/07/2022

Define goals and objectives

Marketers can start improving social media marketing success by defining goals and objectives for using the platforms. It's best to align this strategy's goals with those of the business as well. Having these goals in place will also help measure the success of the social media marketing efforts.

Businesses should use SMART goals that are specific, measurable, attainable, relevant and timely. Write them down and look to use them as a guide when executing all campaigns. These could include the following:

increasing web traffic from social media by 25% in the next six months;
converting 15% more leads next month from LinkedIn; and
gaining 100 new followers from the next campaign on Instagram.

Being sure that the goals align with the marketing strategy will help showcase where social media is having an effect.

Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining...
24/07/2022

Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life. We see this in the surge of video watch time, the rise of browsing behavior on Search and the growth in online shopping. There is opportunity in all of this.

With the right tools, you can meet your customers where they are today while building resilience for tomorrow — and Google is here to be your partner. Your insights and feedback are helping shape every investment we’re making across Google Ads.

Throughout Google Marketing Live, you’ll see the many ways we’re working to help you unlock growth for your business and navigate today’s rapidly shifting advertising landscape. Join us at 9:00 a.m. PT (12:00 p.m. ET) to hear about Google’s latest product innovations across Ads and Commerce. Here’s a preview of some of those announcements.

Combine SEO and Content MarketingSEO is certainly nothing new. For a long time, SEO was a function of keywords and codin...
22/07/2022

Combine SEO and Content Marketing

SEO is certainly nothing new. For a long time, SEO was a function of keywords and coding. Then Google got smarter. So while SEO is nothing, we discovered that combining SEO and Content Marketing is one of the most effective of the marketing trends we’re going to see in 2022.

Today, most of the metrics included in Google’s algorithm have to do with content (even Google admits this) and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. In order to get ahead, every business needs to publish better and more content.

According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity vs. quality, but an ideal mix of both.

1. Know your target audience The first step towards creating a successful social media marketing strategy is knowing who...
21/07/2022

1. Know your target audience

The first step towards creating a successful social media marketing strategy is knowing who your target audience is, or determining who your product is meant for. How do you go about deciding who your product will appeal to?

What your industry deals with.
Before diving into the type of people you should be targeting, you need to have a clear understanding of why your product or service exists, and who it exists for. What problems does it solve? The answer to this question will help you move on to points #2 and #3: deciding your audience demographic and audience type.
Audience Demographics (age, gender, location etc)
Your product will sit well with certain segments of the population, and may not be very relevant to other segments. For example, if you’re an e-commerce store that sells make-up, you’d want to focus your efforts on reaching out to women, say between the ages of 16 and 50, and use platforms that fit this demographic, like Facebook or Instagram.
Type of audience
Once you know what your industry deals with, this step should be relatively easy. You need to figure out what type of audience will benefit the most from your product. Bloggers, Working professionals, Individual consumers? Or, if you’re looking at a larger scale then SMB’s, Businesses, and Brands?

After you’ve narrowed that down, the next step is to decide what social channels you should focus on.

70 goryachih klavish Google Chrome, kotorie dolzhen znatj kazhdijGoryachie klavishi Chrome suschestvenno ekonomyat vremy...
08/07/2022

70 goryachih klavish Google Chrome, kotorie dolzhen znatj kazhdij
Goryachie klavishi Chrome suschestvenno ekonomyat vremya i delayut vas produktivnee. Imenno poetomu kazhdij dolzhen znatj esli ne vse, to hotya bi osnovnie iz nih.
Vzaimodejstvie s oknami i vkladkamiIzobrazhenie: Sigmund / UnsplashBoljshuyu chastj vremeni v brauzere mi otkrivaem vkladki i okna, pereklyuchaemsya mezhdu nimi, hodim po ssilkam. Vsyo eto legko i privichno delatj s pomoschjyu mishi, no gorazdo udobnee ispoljzovatj goryachie klavishi Chrome. Smotrite, kak vsyo prosto.Dlya Windows Ctrl + N — novoe okno. Ctrl + T — novaya vkladka. Ctrl + Shift + N — novoe okno v rezhime inkognito. Ctrl + klik — otkritie ssilki v novoj fonovoj vkladke. Ctrl + Shift + klik — otkritie ssilki v novoj vkladke s pereklyucheniem na neyo. Shift + klik — otkritie ssilki v novom okne. Ctrl + Shift + T — vosstanovlenie poslednej zakritoj vkladki (do 10 vkladok). Ctrl + W — zakritie aktivnoj vkladki ili vsplivayuschego okna. Ctrl + Tab — pereklyuchenie mezhdu vkladkami. Dlya Mac ⌘ + N — novoe okno. ⌘ + T — novaya vkladka. ⌘ + Shift + N — novoe okno v rezhime inkognito. ⌘ + klik — otkritie ssilki v novoj fonovoj vkladke. ⌘ + Shift + klik — otkritie ssilki v novoj vkladke s pereklyucheniem na neyo. Shift + klik — otkritie ssilki v novom okne. ⌘ + Shift + T — vosstanovlenie poslednej zakritoj vkladki (do 10 vkladok). Option + ⌘ + ⇨ i Option + ⌘ + ⇦ — pereklyuchenie mezhdu vkladkami. ⌘ + W — zakritie aktivnoj vkladki ili vsplivayuschego okna. ⌘ + Shift + W — zakritie aktivnogo okna. ⌘ + M — svorachivanie okna. Vzaimodejstvie s kontentom na straniceIzobrazhenie: Richy Great / UnsplashOsuschestvlyatj navigaciyu po stranicam i vzaimodejstvovatj s kontentom mozhno raznimi sposobami, no poverjte: samij bistrij — eto shortkati.Dlya Windows Ctrl + S — sohranenie stranici. Ctrl + P — pechatj stranici. F5 ili Ctrl + R — obnovlenie stranici. Ctrl + F5 ili Shift + F5 — prinuditeljnoe obnovlenie (bez uchyota kesha). Esc — otmena zagruzki stranici. Ctrl + F — poisk. Ctrl + U — ishodnij kod stranici. Ctrl + D — zakladka dlya tekuschej stranici. Ctrl + Shift + D — zakladki dlya vseh otkritih stranic. F11 — polnoekrannij rezhim. Ctrl + plyus i Ctrl + minus — izmenenie masshtaba stranici. Ctrl + 0 — standartnij masshtab stranici. Probel — poekrannaya prokrutka stranici. Home — perehod v nachalo stranici. End — perehod v konec stranici. Shift + kolyosiko mishi — prokrutka stranici vpravo ili vlevo. Dlya Mac ⌘ + S — sohranenie stranici. ⌘ + P — pechatj stranici. ⌘ + R — obnovlenie stranici. ⌘ + F — poisk. ⌘ + Option + U — ishodnij kod stranici. ⌘ + D — zakladka dlya tekuschej stranici. ⌘ + Shift + D — zakladki dlya vseh otkritih stranic. ⌘ + Shift + F — polnoekrannij rezhim. ⌘ + plyus i ⌘ + minus — izmenenie masshtaba stranici. ⌘ + 0 — standartnij masshtab stranici. Probel — poekrannaya prokrutka stranici. Fn + ⇦ — perehod v nachalo stranici. Fn + ⇨ — perehod v konec stranici. Vzaimodejstvie s adresnoj strokojIzobrazhenie: Remotar Jobs / UnsplashK adresnoj stroke mi obraschaemsya ne ochenj chasto, no neskoljko dragocennih sekund mozhno vikroitj i pri rabote s neyu. Boljshinstvo dejstvij prosche vipolnitj s pomoschjyu mishi, no dlya nekotorih iz nih goryachie klavishi Chrome budut vesjma kstati.Dlya Windows Ctrl + L — videlenie URL ili teksta v adresnoj stroke. Alt + Enter — otkritie URL v novoj vkladke. Dlya Mac ⌘ + L — videlenie URL ili teksta v adresnoj stroke. ⌘ + Enter — otkritie URL v novoj vkladke. Nastrojki i funkciiIzobrazhenie: Firmbee.com / UnsplashVse funkcii Chrome i ego nastrojki dostupni iz menyu, no zachem tratitj vremya, bluzhdaya po ego zakoulkam? Zapomnite shortkati dlya chasto ispoljzuemih funkcij, i vi stanete produktivnee!Dlya Windows Alt + F ili F10 — nastrojki. Ctrl + Shift + B — otobrazhenie i skritie paneli zakladok. Ctrl + H — istoriya. Ctrl + J — zagruzki. Shift + Esc — dispetcher zadach. Ctrl + Shift + J — instrumenti razrabotchika. Ctrl + Shift + Delete — ochistka istorii. Ctrl + Shift + M — pereklyuchenie mezhdu akkauntami poljzovatelej. Dlya Mac ⌘ + Shift + B — otobrazhenie i skritie paneli zakladok. ⌘ + Option + B — dispetcher zakladok. ⌘ + , — nastrojki. ⌘ + Y — istoriya. ⌘ + Shift + J — zagruzki. ⌘ + Shift + Delete — ochistka istorii. ⌘ + Shift + M — pereklyuchenie mezhdu akkauntami poljzovatelej. ⌘ + Option + I — instrumenti razrabotchika.

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