Evridiki Ladas

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Evridiki Ladas Aspiring Brand Marketer and Social Media Strategist in the beauty industry. Sharing articles and interesting campaigns that are changing the industry.

The biggest beauty brands in the game are offering new ad campaigns celebrating diversity. Through social media they are...
11/04/2022

The biggest beauty brands in the game are offering new ad campaigns celebrating diversity. Through social media they are gaining much attraction with their mix of features from celebrities to real day heroes, these ads are hitting the mark 👏🏼👏🏼


The short film celebrates the launch of the brand's On The Beach fragrance

A amazing ad for the new age in the beauty industry! L'Oréal Paris launched it's new True Match Foundation with a show s...
09/04/2022

A amazing ad for the new age in the beauty industry! L'Oréal Paris launched it's new True Match Foundation with a show stopping campaign including a diversity of individuals. From different skin tones to the first male beauty blogger, this including those from all walks of life. This is a great read to step into the minds of those at the forefront of new ways to campaign in the beauty industry! ✨

The beauty giant says the power of its previous diversity campaign, which featured a male beauty blogger for the first time, has been “phenomenal”.

Marketing in the beauty industry is forever changing and this was a great read on some emerging marketing trends. I thin...
08/04/2022

Marketing in the beauty industry is forever changing and this was a great read on some emerging marketing trends. I think one of the most interesting trends in the beauty industry right now is inclusive beauty. This is important because it allows campaigns to reach a larger audience as it can include individuals with various skin tones and hair types. Showing a variation models with inclusive products on marketing campaigns promote diversity and equality for your brand.

Marketing for inclusive beauty is becoming the norm for many beauty companies.

Learn about the latest trends of marketing in the beauty industry. Constant Contact can help elevate your marketing with The Download, our free marketing guide.

Had the pleasure of attending the L'Oréal Paris USA Master Class with Candy Gebhart and Emma Shuttleworth afternoon! 💇🏻‍...
07/04/2022

Had the pleasure of attending the L'Oréal Paris USA Master Class with Candy Gebhart and Emma Shuttleworth afternoon! 💇🏻‍♀️

Throughout the class Candy touched based on various interesting points in marketing such as product launch techniques in order to build out a better marketing strategy, tips on how to grow confidence when presenting, and leadership advice. This class inspired me to use executive presence within my career and to not shy away from putting myself out there. I loved how relatable Candy is and listening to her amazing journey within the beauty industry; an industry I hope to be involved in!

Thanks to L’Oreal for creating these master classes as a way to gain knowledge from those within the industry 🙌🏼

Today I had the pleasure of attending the L'Oréal Paris Master Class: How to lead with purpose? and gained much informat...
06/04/2022

Today I had the pleasure of attending the L'Oréal Paris Master Class: How to lead with purpose? and gained much information surrounding L'Oreal efforts in their sustainable beauty journey. Thank you Adrien Koskas, Sarah Franklin-Beck, Emily Westhead and Alexandra Bennett for sharing your expertise and advice

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