27/06/2023
First you write a banging copy you are crazy about.
A week later it is no longer "banging" to you.
Three weeks later, it looks sh*tty to you.
This is exactly how it is...
At least for me...
"Does this mean that the copy is really bad?"
Well, I don't decide that... The Market does.
And so far, the Market's response to the above question, has been "No".
But that's not the essence of this piece of content.
You see, something happens when you procrastinate things...
Your mind finds a way to further dissuade you, from actually continuing with whatever you procrastinate.
..and the more you delay doing things, the further you find reasons not to do them...
Or at least, reasons why it will fail.
And because you don't like to fail, your lose the enthusiasm and energy to follow through with what you've been procrastinating on.
Wait! I have started 3 sentences with "and".
Now, that's not good.
You see, they say "Write as you talk".
But I am currently writing as I think.
And that's because I am freestyling. More like Freestyle Writing.
Damn! I opened another sentence with "and".
It's really this bad.
Oh! I digressed.
Sorry, Intrusive thoughts.
But this is exactly how my brain works.
I always have to arrange my words, so that you get the message without getting confused.
Wait! What was I talking about before?
Right - Banging Copies, Procrastination and Discipline.
We are back on track.
Guess I didn't lose you...and you are still here?
Great! Let's continue.
So, you have a banging copy, you delayed putting it to use...
Setting it up in your funnel and directing traffic to it.
Then, later, the copy is not "so-good" to you anymore.
You dump it in your Google Docs and start all over again... Or maybe quit the whole thing.
You see, that's not how you win.
You prepped yourself up for a lose...
Just because you lacked Discipline.
Yeah, let's face it.
It takes a considerable amount of brain power & Discipline...
To sit you ass down.
And create a sales process...
That makes your fellow human decide to actually buy stuff.
I mean, drop their fears, doubts and sentiment... then pull out their cards, and rush to buy whatever you are selling.
But then, you don't have that kind of Discipline.
Here's what I am trying to say.
You can have the best winning strategy...
The hot, sought after skill...
and everything in between...
But, if you lack Discipline...
You'll most likely lose and not make the most out of what you have.
..and Discipline isn't what you can buy...
Rather, it is something you build...
Through constant practice, self control and awareness...
So, how do you get started on building your Discipline?
Here's a rather simple exercise I do daily.
It's stupidly simple that you might over-look it.
But it has helped me a great deal.
...and I am sure it will help you.
So, here is how to do it.
Dedicate 10 mins of your time everyday to just sitting down, without doing anything.
I mean, keep your phone aside, no movement, just sit still, keep your mouth shut, your head straight and stare.
Just stare... Blink and Breathe.
For 10 mins.
The thing is, this sounds super simple, until you try it out.
Now, 90% of people will not do it.
Don't be in the 90%.
Will you do it?
I hope you do.
If you read to this point, then I have one question for you.
It is a very Important question
"Why are you still here?"
I mean, I don't mean you should leave...
But why are you still reading this?
I didn't make a crazy promise to share a "Super Money Generating Secret" with you or something.
I am not obeying the laws of writing and all of that.
Yet somehow, you are still here.
So, are you really here because you want to be?
Or are you here because I am doing something to keep you?
You see...
Psychology is a very wonderful thing when it comes to Marketing, Copywriting & Sales.
It is a game changer!
Do you doubt it?
You see, if you are still here, even though this has gotten quite long...
Then it means that I didn't want you to leave...and I am currently employing some psychological "things" to keep you here.
So, if I wanted...
I could turn this into a sales message, gearing it towards showing you the Wonderful benefits of Psychology in Marketing & Copywriting, then offering you a product on psychology and ending with a call to action....
All because I still have your attention.
I am still freestyling, so I don't know how to end this now.
Oh! I remember.
Our stupidly simple exercise!
Try it out tonight.
10 mins of sitting, staring, blinking and breathing.
======
P.S: I am a crazy guy who loves internet marketing and is always exploring different ways to make money from it.
P.ss: I decided to post this raw and unedited. I mean, it is a freestyle.
P.sss: The image is unrelated...or is it?
CR7 & Discipline? I don't know.
Ekenna Favour