tvScientific

30/04/2026

The last click is only part of the story. 📖

By the time someone is ready to buy, most of the real decision-making is already behind them.

In our latest blog, Emily Robinson breaks down how tvScientific by Pinterest is helping advertisers reach customers earlier, prove impact across the funnel, and turn intent into measurable action on CTV.

📺 See what’s next for Performance TV: https://hubs.la/Q04dWFhv0

29/04/2026

TV is a direct driver of purchase behavior. 📺

According to tvScientific by Pinterest’s 2026 Consumer Trends Report, 65% of consumers say they have made a purchase after seeing a TV ad, and 60% say they have searched for the brand after seeing one.

The old view of TV as awareness-only is giving way to something much more measurable: TV is prompting consumers to search, evaluate, and buy.

🔎 Access the full report to explore the trends shaping TV in 2026:

Explore how modern consumers engage with TV across platforms, highlighting its role as a trusted, influential channel driving brand discovery and purchase decisions.

27/04/2026

A new chapter starts now. 📺📌 Today, we’re introducing tvScientific by Pinterest.

For the first time, advertisers can reach Pinterest’s high-intent audience on the biggest screen in the home, creating a new way to reach customers earlier in their shopping journey and move them from intent to action.

By combining our Performance TV platform with the predictive signal behind Pinterest’s 80 billion monthly searches, brands can reach future customers at scale and prove impact more clearly across their media mix.

📣 Dive into the full announcement: https://hubs.la/Q04ds5Fl0

23/04/2026

Our 2026 Consumer Trends Report is here. 🚀

In tvScientific’s first-ever 2026 Consumer Trends Report, we surveyed 600+ consumers across 4 generations to better understand how TV fits into the modern path to purchase.

The result is a new picture of TV:
📺 streaming-first
📱 dual-screen
🛍️ action-oriented
🎯 increasingly interactive

If you want to understand where consumer behavior is heading — and what that means for TV advertising in 2026 — this report is a great place to start.

📘 Access the full report: https://hubs.la/Q04d6mSj0

21/04/2026

POSSIBLE is almost here, and so is a better way to measure TV’s full impact.

tvScientific will be joining Pinterest in Miami talking with marketers about how to connect TV to full-funnel performance, from incremental reach to the business outcomes that matter most.

Let’s meet at POSSIBLE →

The tvScientific team will be at POSSIBLE 2026, ready to show you how brands and marketers are transforming their performance marketing strategies with Connected TV.

16/04/2026

Performance marketing used to be simpler.

A few familiar channels, a known measurement model, and a clear path to scale. That is not the reality most teams are operating in today.

Our 5-Phase Performance Marketing Playbook is a practical checklist for building a stronger performance media mix. 🎯

Download the quick guide and build your media mix with confidence.📘 https://hubs.la/Q04cgnD00

15/04/2026

There’s no such thing as primetime anymore. 📺

Attention moves fluidly across screens, formats, and moments, and the old playbook for TV no longer reflects how consumers actually discover, engage, and buy.

In this virtual conversation with Marketing Brew, we’ll unpack what today’s cross-screen behavior means for marketers, the role of CTV in building trust and memory, and how social can deepen engagement.

We’ll also share insights from tvScientific’s 2026 Consumer Trends Report, based on 600+ consumers across 4 generations.

🔗 Save your seat: https://hubs.la/Q04bXqxz0

14/04/2026

tvScientific and Awin are partnering to bring CTV performance into the same view as your affiliate channels. 📺🔗

With this integration, advertisers can:
📊 Capture CTV-driven conversions within Awin’s network analytics
🔁 Optimize CTV performance across their partner ecosystem
📈 Gain transparent, cross-channel performance insights to guide growth

Bring these capabilities into your Performance TV strategy with tvScientific partners: https://hubs.la/Q04bXVgf0

09/04/2026

🥐 This month’s creative spotlight goes to Wildgrain.

Wildgrain, a subscription brand for artisan sourdough bread, fresh pasta, and pastries, makes premium food feel easy. From freezer to oven to table in about 25 minutes, the message is simple: high-quality food, without the work.

Why it stands out:
🍞 Clear product focus
⏱️ Convenience is obvious immediately
🎯 Strong offer with “free croissants for life”
📈 The value proposition is easy to understand and easy to act on

Subscribe to The Ad Break to get creative insights like this in your inbox every month 📩https://hubs.ly/Q04bbbKf0

08/04/2026

The next wave of TV performance starts with smarter audience discovery. 🎯

tvScientific will be joining Pinterest at POSSIBLE in Miami talking with marketers about how to reach high-intent audiences on TV, optimize toward real business outcomes, and build a media mix that drives measurable growth.

Book time with us → https://hubs.la/Q049NhNn0