13/10/2020
Singapore: The Editor's Market & The Tinsel Rack
According to the Alexa's analysis:
- The Editor's Market is ranked #226,306 in global and #11,950 in SG
- The Tinsel Rack is ranked #721,647 in global and #4254 in SG
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Q1: What are the major downfalls of having a lower rank than the competitor’s website? Why is our rank dropping or raising in the last 90 days?
The Editor's Market is ranked higher than The Tinsel Rack in global but it is ranked a way lower than The Tinsel Rack in Singapore.
- The Editor's Market has been increased significantly for the past 90 days
- The Tinsel Rack has been decreased for the past 90 days
Both of these brands just launched their new collections but these two brands experienced different traffic. The Editor's Market's rank has been increased but The Tinsel Rack's does not. This is happened because The Editor's Market has more collections and campaigns to offer rather than The Tinsel Rack. The Editor's Market released many collections such as bags, accessories, and clothing as well.
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Q2: Compared the ‘Daily page views per visitor’, ‘ Daily time on site’ and ‘Bounce Rate’ data for your selected brands websites. Is the rate bad or good? Explain.
- The Editor's Market: The page views and time-on-site were going pretty well as they has been increased outstandingly. Even though, the bounce rate has been decreased slightly, the number shows that the bounce rate is still in a good condition. This could be happened because the editor's market did not offer any additional discounts as they already offer it as usual.
- The Tinsel Rack: The page views has been increased significantly while the time-on-site has been decreased a bit. This could be happened because The Tinsel Rack did not offer many collections to offer as they only offer clothes. But the bounce rate has been escalated pretty well. The good thing to offer is that they have 15% discounts for their customers.
