Blue Polo Interactive

28/08/2014

Informative post on the reason why niche bloggers drive purchase decisions. http://ow.ly/AQ892

New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking...

15/08/2014

now mapping mobile ads to desktop purchases http://ow.ly/AmLgE Mobile becoming dominant vehicle for research prior to buying

Facebook is trying to show advertisers how powerful its mobile ads can be when it comes to driving sales.

01/08/2014

Excellent piece on the importance of for brands http://ow.ly/zRjGt

Quality content moves top of brands' agendas from Media Week - news and information from the world of media

09/07/2014

marketing revolution is coming http://ow.ly/yY4Ce Brilliant, insightful post.

Companies are no longer just economically important -- they're intellectually valuable, too.

07/07/2014

Big move by in programmatic. http://ow.ly/ySBy6 Larger impactful units will move more dollars to

03/07/2014

Still very relevant post on impact on rankings in Google's carousel http://ow.ly/yL3Vl

Since the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate...

19/06/2014

Brilliant post by Seth Godin http://ow.ly/ycFPe The tide is changing and our approach to digital will change too.

From the individual who needs to get her idea in front of the right people, to the New York Times, which faces a ticking clock to figure out the...

17/06/2014

The bandwagon will continue to grow. Creates emotional connections where other ad units fail to do so: http://ow.ly/y9uUi

A native ad for Netflix's "Orange is the New Black" appeared on The New York Times Friday. It's among the first projects from T Brand Studio.

04/06/2014

Still early innings on . http://ow.ly/xDrbc

It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood...

02/05/2014

20 ways to increase your followers http://ow.ly/wqLVQ

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular...

28/04/2014

ads is on the upswing. WSJ getting into the foray. http://ow.ly/wgivD

The Wall Street Journal is introducing native ads to its site, less than six months after editor Gerard Baker called the tactic a "Faustian pact."

14/04/2014

PR's war with advertising agencies - it'll be interesting to see this play out. http://ow.ly/vKfYB

Public relations firms are gunning for the advertising agencies but they'll need to do things differently...