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Lizard Marketing Lizard is a full-service digital marketing agency specializing in all things pest control.

12/06/2026

A significant shift in home service lead generation is here. Google's new Business Agent for Leads format bypasses landing pages, allowing homeowners to ask questions directly in AI-powered ads and submit pre-filled lead forms. While currently in pilot for other industries, home services are the clear target. Ensure your website is machine-readable for this AI sales agent of the future.

https://youtu.be/POOdBSlfWjY

10/06/2026

Stop hoping for detailed service reviews; build a system for them. In 2026, your website must be machine-readable. Google's AI extracts clear answers about services, pricing, and guarantees. Vague copy loses. Clean, semantic HTML wins.

09/06/2026

Google is fundamentally changing search with Generative UI. Instead of links, it builds custom, interactive answers on the fly, pulling your data directly into its interface. This isn't a gradual shift; it's a hard cut for home services.

Lizardmarketing.co

08/06/2026

Google is shifting from a query tool to an AI assistant that acts on your behalf. It searches, builds, calls, books, and compares, all with minimal user input. For local services, this means real-time comparison interfaces where data quality is paramount. Incomplete or outdated business profiles will be skipped or misrepresented, putting businesses with structured, high-quality data at a significant advantage. The click is no longer the ultimate prize.

07/06/2026

Google now dictates your customer's first impression. If your website data is excellent, you get the call. If it's mediocre, you lose out. It's a shift from traffic to data quality, directly impacting every service operator.

06/06/2026

Google's new AI isn't just a search box; it's a machine building answers from your data. Customers get served directly, bypassing your website. The rules have changed. Understand Generative UI in 90 days or get left behind.

05/06/2026

Google's search is fundamentally changing from links to custom-built, real-time interfaces powered by your business data. Your website is now a data source, and quality dictates if you win or lose. Adapt now.

Meet Juliet Duruson.Most content marketers know how to write for people.Juliet knows how to write for people and machine...
02/06/2026

Meet Juliet Duruson.

Most content marketers know how to write for people.

Juliet knows how to write for people and machines.

As AI changes the way customers search, discover, and make buying decisions, businesses need content that does more than rank. It needs to be understood.

Juliet specializes in turning ideas into structured, machine-readable content that helps search engines, AI assistants, and large language models understand exactly who you are, what you do, and why you matter.

She’s joining forces with Jesus Perez and the rest of the Lizard team to help build content ecosystems designed for the next generation of search.

Because in a world where search is becoming a synthesis engine, being found isn’t enough.

You need to be understood.

Welcome to the team, Juliet. 🦎

Meet David Grech and Fiona Hoti.These two are joining forces with  to help build the next generation of Lizard Smart Sit...
01/06/2026

Meet David Grech and Fiona Hoti.

These two are joining forces with to help build the next generation of Lizard Smart Sites.

Not websites.

Smart Sites.

Sites engineered for the AI era.

Built to be lightning fast. Built to convert. Built to help Google, ChatGPT, Gemini, Claude, and every other LLM understand exactly who our clients are, what they do, and why they deserve to be recommended.

David brings over a decade of visual design experience and an obsession with clean, functional design. Fiona brings an incredible eye for user experience and modern digital storytelling.

Together, they’re helping us push the boundaries of what’s possible when design, performance, SEO, AEO, GEO, and AI all work together.

The future of search won’t be won by prettier websites.

It will be won by websites that machines can understand and humans love to use.

Welcome to the team. Let’s build some monsters.

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