12/06/2026
A significant shift in home service lead generation is here. Google's new Business Agent for Leads format bypasses landing pages, allowing homeowners to ask questions directly in AI-powered ads and submit pre-filled lead forms. While currently in pilot for other industries, home services are the clear target. Ensure your website is machine-readable for this AI sales agent of the future.
https://youtu.be/POOdBSlfWjY