05/10/2026
AI is a great tool. It's fast, it's accessible, and for a lot of businesses it's the easiest way to get something on the page.
The catch is, a lot of businesses are using the same tools, the same prompts, and getting a lot of the same results. Similar fonts. Similar layouts. That polished but generic look that's becoming easy to spot.
Professional isn't the same as distinctive. A brand that actually looks like your business, not a template with your name on it, is still what makes people remember you.
Use the tools. Just make sure what comes out the other end still looks like you.