Barrel Room Media

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Barrel Room Media

I bring new world media to old world wines. I am an Oregon State University Viticulture and Enology graduate turned creative.

I help forward-thinking wineries stand out on social media with creative content and a targeted strategy so they can grow their brand & next generation of wine club.

18/10/2025

The truth is - your wine doesn’t sell itself.

Your people do. 🍷

I’ve seen it over and over again:

You can post the prettiest vineyard photo or the most perfectly lit bottle shot… and it flops.

Then you post your winemaker sharing a story, or your tasting room team doing their thang - and it takes off.

Because people connect with people.

Not logos. Not bottles. Not scores (as impressive as they can be).

If you want to build loyalty online, start showing the humans who make it all happen. The faces, the passion, the story. That’s what turns followers into fans.

Next post? Add a face. You’ll see the difference.

17/10/2025

Stop selling. START socializing.

If the only time your winery posts is when you’re selling something, you’re missing the point. 🍷

The brands winning on social right now aren’t just promoting bottles - they’re building communities.

They’re creating a story people want to be part of.

Because social media isn’t just for sales.

It’s for storytelling.

And when you use it that way - the sales follow naturally.

At Barrel Room Media, we help wine and craft beverage brands turn their online presence into an experience. With strategy, creativity, and consistency that actually converts.

✨ Ready to start building your brand story the right way?

Let’s chat - link in bio or slide into the DMs.

12/09/2025

A little slideshow of some things we’ve been having fun with lately…

· Aesthetics that we love
· Sharing moments of bliss
· Stories of incredible craftsmen + craftswomen
· Welcoming new clients
· Proving strategy + beauty can be perfectly matched

Ready for our team to make your socials as strategic as they are aesthetic?

Now accepting clients for Q4 2025!
👉 Last slide shows you how we can help.

Comment “FALL” to get started.

10/09/2025

Scrambling for a post at the last minute? We don’t do that here. 🙅‍♀️

We’ve built systems that keep your content organized, on-brand, and scheduled— so you can focus on running your business while we handle the strategy.

From feed planning in Metricool to annual marketing calendars, our tools (and obsession with organization) mean you’ll never have to panic-post again.

✨ Curious what it feels like to have your socials fully managed, stress-free, + converting?

Contact us below- we’d love to show you how seamless it can be.
https://barrelroommedia.com/contact

03/09/2025

What if you could go from overlooked to unforgettable in 30 days?

Here’s exactly what happens in your first month as a social media management client with us:

🍂 Week 1: Onboarding and admin items
🍂 Week 2: Kickoff - review your onboarding questionnaire and gain account access
🍂 Week 3: We build your custom 40-page social media strategy document [this is where the magic starts to happen]
🍂 Week 4: Review your strategy doc + craft your first biweekly content round
🍂 Week 5: Content goes LIVE

From here we settle into monthly check-ins to keep things running smoothly + quarterly review sessions that keep the momentum moving.

We prefer clarity > chaos. Our clients lean on us to provide the necessary structure to stand out online.

🚫 No more scrambling.
🚫 No more missed opportunities.

Could your business benefit from this? Comment “FALL” to get started.

01/09/2025

🍂 Fall isn’t just for pumpkin spice— it’s the start of the biggest buying season of the year.

If you’re still waiting to plan your holiday content? You’re already behind.

The brands that win are the ones who:

🍁 Map out their promos + key dates now
🍁 Prep creative in advance (so it’s not chaos later)
🍁 Balance storytelling with seasonal sales

Start building momentum now → so when the holidays hit, you’re ready to ride the wave instead of scrambling.

👉 Save this post as a reminder, and if you need a content strategy that actually works,
Contact us below and let’s get you set up.

https://barrelroommedia.com/contact

11/08/2025

If I were a winery 🍷 here’s exactly how I’d take advantage of Instagram’s new repost feature…

Why? Because this is the feature we’ve been waiting for to help you:

✨ Stay active without constantly creating from scratch
✨ Build community with your audience + local partners
✨ Keep your brand top-of-mind in the feed

The key: repost strategically. Not everything deserves a spot on your grid.

BONUS: If you don’t already, put extra emphasis on creating relatable and share-worthy moments that people can’t resist reposting.

Could your Instagram be working harder for you? Let’s talk. 📲

31/07/2025

From one → three [and more on the way], I’m incredibly honored and grateful to see my dreams turning into reality [this is Rachel, BTW 👋]. We’ve been building behind the scenes with lots of hard work and determination and now we’re starting to step out of the shadows to share the journey with you!

As we’re growing, so is our vision. From strategy to content creation, client care to creative direction, this powerhouse team is just getting started. We’re here to help craft brands tell their stories with authenticity, clarity, and a splash of greatness. 🥂

This is a community for legacy builders.

Let’s meet in the comments, share who you are and what’s in your glass. 🍷

06/05/2025

So excited to be supporting this year’s Women in Wine Conference — happening June 3rd at The Allison Inn & Spa.

It’s a one-day gathering of women from all corners of wine, hospitality, and business — coming together for real conversation, connection, and leadership in our industry.

The space is beautiful, but the energy in the room is even better.
If you’ve been craving community, growth, and inspiration in wine country… this is your sign.

✨ June 3rd | Newberg, OR
🎟️ Ticket link below — hope to see you there.

https://www.womeninwineoregon.com/eventoverview/2025-conference

25/04/2025

✨ Big news… we’re growing!

Barrel Room Media is building a collective of passionate creatives + marketing pros to elevate the craft brand world. From wineries to distilleries to dreamy hospitality spots—we tell stories that stick and sell.

We’re currently looking for:
🖋️ Content Editor
🧠 Account Manager
🗂️ Virtual Assistant (coming soon!)
& other collaborators who believe in community, creativity, and forward-thinking strategy.

Love supporting craft brands with standout content + strategy?
Tech savvy? Obsessed with details + storytelling?
Let’s talk.

📩 Fill out the interest form in bio to connect
📨 Or share with a friend who fits the vibe!

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http://www.barrelroommedia.com/

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