Sorcha MacKenzie: The Brand Director

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Sorcha MacKenzie: The Brand Director Hey! I’m Sorcha and for over 10 years some of the world’s biggest creative businesses, celebriti

People need to hear about you and your product somewhere between 5-20 times before they move forward.Take into account t...
09/06/2021

People need to hear about you and your product somewhere between 5-20 times before they move forward.

Take into account the fact that most of your audience don’t see your social media posts because of the algorithm and you need to repeat yourself more than ever.

So never worry that you’re saying the same thing too much. If you’re savvy about your brand you’ll keep playing the same track on repeat.

These Betsey Johnston babies are the exact kind of ridiculous I love in my sunglasses.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Most people woul...
02/06/2021

These Betsey Johnston babies are the exact kind of ridiculous I love in my sunglasses.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most people wouldn’t say my style is super classic. I rock glitter Choos regularly and obviously mixing red and pink is my jam, but it’s accessories where I really like to play with style.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why? Because accessories last. That pair of jeans will wear out eventually no matter how much you love them but the Chanel brooch, the Charlotte Olympia clutch, the Dior sunglasses will last the test of time if you take care of them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And you can use the same concept for your brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Invest your money and time into the elements of your brand that will last... the strategy, the creative concept, developing your Brand Story World™️.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can always add new elements as resources become available later. Get that PDF template in your brand identity. Add a killer sales page for a new launch. Refresh your brand voice.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But always remember to first invest in the pieces that last. In the strategy that everything else grows from.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your business deserves your best no matter how many people you’re serving.I talk to a lot of people who have great clien...
27/05/2021

Your business deserves your best no matter how many people you’re serving.

I talk to a lot of people who have great client experience ideas but think: “I’ll wait until I have a bigger audience so it’s more impactful.”

But those great ideas? Treating your people like VIPs? That’s how you get the bigger audience to show up.

Prove to them, consistently, what they can expect from you and people will start to believe you.

But if you don’t start now... you’re just delaying your own business growth.

Copying “gurus” isn’t the way to a 7-figure business...If you could follow a few simple steps and become a millionaire t...
24/05/2021

Copying “gurus” isn’t the way to a 7-figure business...

If you could follow a few simple steps and become a millionaire then everyone would do it.

Business strategy is highly nuanced and anyone that tells you differently is probably trying to sell you their course, book, or step by step system.

Just as your personal brand should be uniquely you, your strategy should be too... if you want to experience real growth and results.

Your personal brand is not an act you put on while people are watching. And if it doesn’t go deeper than that... you hav...
24/05/2021

Your personal brand is not an act you put on while people are watching. And if it doesn’t go deeper than that... you have a big problem.

Want a day of business and brand coaching with me for just $250?The next 10 people who book A Day With The Director will...
15/04/2021

Want a day of business and brand coaching with me for just $250?

The next 10 people who book A Day With The Director will get just that with 6 hours of direct support over Voxer.

These days will never be offered for a lower investment so if you’ve wanted to work with me and money was an issue - this is your chance!

For deets, testimonials, and to book go here: https://book.sorcha.studio/a-day-with-the-director-250-special

Do you have a morning routine? It seems like the thing to have when you’re an entrepreneur...I’m definitely not part of ...
03/03/2021

Do you have a morning routine? It seems like the thing to have when you’re an entrepreneur...

I’m definitely not part of the five am club but once I do wake up nothing much gets done until I’ve fired up my trusty Nespresso. (I recycle the pods—don’t come for me!)

Personally, the morning routine thing never stuck. Unless you count wake up, have coffee, brush teeth.

What I’ve found invaluable is having an evening routine. Clear off my desk, get to inbox zero, write down tomorrow’s priority, and check what time I have meetings.

That way I can have a lazy start to the day, wait for my caffeine to kick in as I walk Floof, and then start work fresh and fired up without worrying that I’m missing something.

It’s just another example of doing your own thing rather than struggling to follow the crowd.

It’s why you need to start you brand with brand and business strategy, yes, even if it’s a personal brand. The strategy informs the best choices for you and your business.

That way you can make a plan that works (like my morning routine that happens at night) instead of following the crowd and making decisions that don’t vibe with your unique strengths and skills.

I HATE when people say... “just fake it til you make it” cause they’re implying you’re not good enough just as you are.Y...
29/01/2021

I HATE when people say... “just fake it til you make it” cause they’re implying you’re not good enough just as you are.

You don’t need to pretend to be someone else to succeed in business.

You don’t have to wear your brand like a mask that hides who you really are because you’re scared someone might actually see the real you.

Your personal brand should fit like a glove and grow with you. It’s not about appear more legitimate than you feel, or tricking people into thinking you’re someone that you’re not.

Those tactics? They’re the exact same thing every bro-marketer leaning against a rented lambo before they film on their fake private jet built on a soundstage.

Your ideal audience, customers and clients will love you for you. And it’s a hell of a lot less stressful to be truly you.

Masquerading means remembering who you’re supposed to be, how you’re supposed to act, the things you’re supposed to like...

Screw that 👋🏻

Instead of faking it til you make it commit to the truth that there is no “made it” this journey through business and life is always going to be a work in progress.

But if you show up as yourself and curate a personal brand that lets the real you shine... you can take the journey in style.

So next time someone tells you to “fake it til you make it” say, no thanks, I’m making it just fine without the fakery. 💁‍♀️

It’s time to call lights, camera, action on your brand.And I’m here to help you get started. From February 1st I’m shari...
25/01/2021

It’s time to call lights, camera, action on your brand.

And I’m here to help you get started. From February 1st I’m sharing 100 videos in 100 days each with tip to help you on your journey.

These fun-size delights contain some of my best notes from years behind the scenes helping new actors join the A-List and existing talent stay relevant.

Catch each one right here or on IGTV from Feb 1 and visit www.sorcha.studio to join my email community and receive a weekly round up plus extra exclusive insights on each topic every Monday.

01/01/2021

✨ Happy New Year! ✨

Let’s make 2021 the year you step into your starring role 🥂

09/07/2020

theredcarpetbrand.com

I'm so thrilled with the killer caliber of people joining The Red Carpet Brand.

It's always nervewracking to launch something new and I'm overwhelmed to be welcoming such brilliant peeps backstage.

Wanna nail your positioning, elevate your presence, and step into the spotlight so dreamy clients sit up and take notice? Sign-ups are open until midnight ET on Friday if you wanna come join me and the rest of TRCB crew.

If your brand could be serving you better, let me get you ready for your (business) close up!

theredcarpetbrand.com

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