Bernard Nader (2026)

10/02/2026

Most Amazon ad spend is wasted before sellers have enough data to make decisions.

That’s why scaling early feels expensive.

Inside our agency, we don’t scale until the data earns it.

We teach Amazon relevancy first.
Then we expand.
Then we scale.

Simple. Controlled. Repeatable.

I just packaged this into a short system we use to launch and fix Amazon PPC.

Comment “ZERO” if you want the link.

29/09/2025

I’ve Been Quiet for 2 Months… Here’s Why

Sometimes silence means you’re busy building.

And that’s exactly what I’ve been doing.

I’ve been buried in audits, cutting wasted ad spend, and refining my Profit Feedback Loop.

One thing shocked me:
A 7-figure seller spending $86k in 60 days.
25% of that was wasted.

That’s not growth.
That’s gasoline on a dumpster fire.

The good news?
Fixing wasted spend is the fastest way to boost profits by 15–30% without scaling ad spend.

That’s where I’ve been focused—and I’ve got a lot more coming your way.

10/02/2025

Since 2019, I've helped 15+ 7-figure Amazon brands stop bleeding cash and start maximizing profits

Across all brands I’ve managed, I’ve found 3 core principles that drastically improve PPC performance.

Principle 1: Cut Wasted Ad Spend Ruthlessly

-Most accounts I audit waste 30-50% of their ad spend on unprofitable targets.

-Lower bids for poorly converting placements (Top of Search, Rest of Search & Product Pages).

-Here’s a huge one - pause campaigns that don’t have clear objectives.

Principle 2: Allocate Budget to the Right Match Types & Targets

-80% of spend should go to exact and phrase match. Broad and auto feed these.

-Low bid, high-volume catch-all campaigns help maintain visibility efficiently.

-Branded keywords? Only scale when it makes sense—don’t overpay for your own traffic.

Principle 3: Structure Campaigns for Growth, Not Chaos

-Segment campaigns by product line, intent, and match type.

-Single SKU campaigns give full control over placement & budget.

-Sponsored Display? Use it for defense and cross-promotion, not just visibility.

TAKEAWAYS

Scaling isn’t about spending more—it’s about spending smarter.

Your campaign structure should match your goals—profitability or ranking?

What’s your biggest PPC challenge right now?

05/02/2025

Amazon PPC ads keep getting more expensive—yet sellers are still skipping these 7 profit-boosting keyword tactics

1. Ignoring High ACoS Keywords That Could Be Profitable
Most sellers pause high ACoS keywords instead of adjusting bids to make them profitable. Smart advertisers refine bids based on CVR rather than just cutting spend.

2. Not Structuring Match Types Properly
Dumping everything into Exact Match is a mistake. Use Exact for high-converting terms, Phrase for variations, and Broad (with modifiers) for controlled expansion.

3. Using Negatives Reactively Instead of Proactively
Sellers wait until they waste money before blocking bad keywords. A refined strategy immediately negates search terms with ≥10 clicks and 0 orders to prevent wasted spend.

4. Treating Bid Optimization as Maintenance Instead of a Growth Tool
Top sellers raise bids on high performers, lower bids on underperformers, and adjust Top of Search placements strategically to drive profitable growth.

5. Not Using the SQP Report for Keyword Expansion
Smart sellers go beyond the Search Term Report. SQP data reveals high CVR, low Impression Share keywords—untapped opportunities most sellers ignore.

6. Only Optimizing When ACoS Spikes
Most sellers react too late. The best advertisers audit weekly or bi-weekly, adjust bids continuously, and track organic ranking improvements to stay ahead.

7. Chasing Short-Term Wins Instead of Long-Term Scalability
Keyword harvesting isn’t just about moving search terms—it’s about balancing ACoS, optimizing placements, and ensuring keywords drive organic ranking growth.

The sellers who build structured, data-driven keyword systems will dominate.

Everyone else? They’ll keep burning money.

03/02/2025

I turned away more than $1M in potential ad spend last year.

All from brands doing 7-figures.

Why?

Because they weren’t ready to scale with PPC.

-Their margins were too tight
-Their ad spend was already 30%+ of revenue
-Their conversion rate was below 10%
-Their organic rank was nonexistent
-Spending more wouldn’t fix it.

It would just burn cash faster.

So I told them the truth:

Fix these first. Then come back.

Because PPC isn’t a magic pill.

It’s an amplifier. It makes good businesses great. And weak ones go broke faster.

P.S. Saying no to money isn’t easy. But telling the truth gets you something better: respect. And in this industry, respect is everything.

Who else has had to turn down clients for their own good?

30/01/2025

Amazon sellers: What if your SQP data could reveal untapped opportunities—in seconds?

Did you know that so many sellers—even 7-figure ones—aren’t fully utilizing the power of their Search Query Performance (SQP) data?

That’s why I’m giving away my SQP Analysis Made Simple Guide, designed to turn overwhelming SQP data into a shortlist of high-impact keywords to focus on—in just 3 easy steps, using the power of AI.

This guide has saved my team and me hours of work and makes analyzing SQP data so much easier to understand.

Here’s what’s included:

-Step-by-step instructions to download and prepare your SQP data.
-A ChatGPT prompt that builds a pivot table with essential metrics like Market CTR, Brand CTR, CVR, and Delta (Potential).
-Automatic highlighting of the keywords with the highest potential, making it easy to spot where to focus your PPC spend.

In just seconds, you’ll have a clear list of the keywords that deserve your PPC budget.

Like, comment, or connect with me, and I’ll send it over!

29/01/2025

Amazon just unlocked a B2B goldmine – and we hit a ROAS of 126. Here’s how you can, too.

If your products are often bought by businesses, you can now target business buyers directly—and the data is finally available to see if it makes sense.

Here’s how I’m testing it:

1. Download the bulk file for the last 30 days.
2.Filter for 'Placement Amazon Business' to see ACoS and CVR.
3.Identify which campaigns are already converting business buyers.

What I’m seeing so far:

1.Some campaigns have high CVR and low ACoS from business buyers.
2.The volume is low, meaning there’s room to push more traffic toward them.
3.For one client, we’re seeing a ROAS of 126 from business buyers—insane!

The next step?

Increase bids for Amazon Business placements where performance is strong and test scaling up.

Business buyers tend to convert better and buy in bulk—this could be a huge opportunity.

Are you seeing strong results from business buyers yet?

27/01/2025

From Good to Great: I’ve Helped 20+ 7-Figure Amazon Sellers Scale Profitably—While Avoiding Costly Mistakes

Here’s what my best clients look like:

1. Already hitting 7+ figures annually and ready to scale further.
2. Want to boost profits by 15-30%+ without wasting ad spend.
3. Have aggressive growth goals and a clear product roadmap.
4. Care about profitability and operational efficiency.
5. Invest in proven strategies and aren’t afraid to test what works.
6. Have experienced the frustration of mismanaged PPC and want an expert to take the reins.
7. Understand that PPC is one of the most critical levers for growth.

If this sounds like you, let’s chat.

We might be the perfect fit to scale your brand profitably.

20/01/2025

3 7-figure Amazon sellers said the exact same thing to me last week:

“My TACoS is way too high, and I don’t know what to do.”

The issue is:
-Campaigns are bloated with too many targets.
-Ad spend is scattered across underperforming match types.
-SD and SB campaigns are eating the budget.
-Top-performing targets are competing with irrelevant ones in the same ad groups.

We recently helped another 7-figure seller facing similar issues cut wasted spend by 35% in just 60 days.

So I wanted to share what’s been working…

Here’s what we’re doing:

You have to audit ad spend data to get more profit and better TACoS.

When you try to fix TACoS, you’ll get stopped by:
-Targets that look profitable but aren’t (check CVR and ACoS).
-High bids in auto campaigns eating up your budget.
-Poorly optimized SD and S B ads draining spend.
-Too many targets in one ad group causing wasted ad spend.

Instead, to lower TACoS and increase profitability:

Reorganize your campaigns and reallocate ad spend strategically.

Some examples:
-Remove targets with 20+ clicks (~ 5% CVR) and no sales (this freed up $44k in a recent account audit).
-Use phrase and exact match types to focus on high-converting keywords.
-Pause poor-performing targets to stop unnecessary spending.
-Split large ad groups into smaller, more targeted ones for better control.

Reduce bids for low-performing ROS placements.

Shift budgets toward your best-performing products.

Test this.

Simplify your campaigns.

Decrease your wasted spend.

17/01/2025

If AI is Your ‘Magic Bullet’ for Amazon PPC, Here’s Why You Might Be Aiming at Chaos.

One thing I’ve seen with 7-figure sellers who switch to AI-driven PPC tools?

They hope for simplicity but end up creating a mess.

A prime example: AI often pauses all campaigns to start from scratch.

Why would you stop campaigns that are already working?

To me, that makes no sense.

Here’s the reality:

-AI follows rules, not reasoning. It doesn’t ask why a campaign exists or how it aligns with your brand goals.

-An agency takes a custom, strategic approach. Every campaign is evaluated for its purpose—whether it’s driving rankings, improving profits, or targeting specific customer segments.

AI tools often miss the bigger picture:

-Mixing match types and placements in one campaign dilutes performance.

-Blending branded and non-branded targets gives a false sense of success.

-Relying solely on auto-optimizations can lead to wasted spend on the wrong keywords.

That’s where human expertise comes in.

A strong PPC strategist will:

-Refine campaigns without cutting what’s already working.

-Leverage deeper data like SQP reports to drive growth.

-Customize strategies to fit your brand instead of shoving you into a one-size-fits-all AI template.

AI is a tool, not a strategy.

If you want real results, you need a solid plan first—AI can assist, but it can’t replace strategic thinking.

Have you used AI for Amazon PPC? What’s your take?

Bernard Nader

10/02/2026

29/09/2025

10/02/2025

05/02/2025

03/02/2025

30/01/2025

29/01/2025

27/01/2025

20/01/2025

17/01/2025

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