Phoebe Keogh Equine Copywriting (2026)

03/08/2023

Is your strategy showing up for you? 🤔

Have you noticed your sales dropping and site traffic slowing down? If the answer is yes, then it might be time to revamp your marketing strategy to make sure you’re getting the most out of it.

By incorporating targeted SEO-researched blog content into your marketing plan, you’re basically waving a gigantic banner at your target audience inviting them to browse through your site. In fact, companies that publish as few as 2 blogs a month have a whopping 67% MORE sales opportunities than those that don’t… 📈

And if you’re struggling with social media ideas, blogs are so easy to repurpose and turn into social media posts, so you don’t have to scratch your head for new content! 🤳🏼

It’s always a good time to add a little more spice to your marketing strategy and make sure it’s doing the most for you and your brand.

With love,
Px

27/07/2023

How do you convince someone to buy your product/service?

Well, most of it comes from trust (and having a really great product!). Convincing someone to buy into what you’re offering for their beloved fur baby all comes down to trust. Trust that it’s a good investment, trust that it’s going to help not hinder, and trust that you know what you’re talking about. 📚

But building that trust can be a little tricky with just a little product description… that’s where blog content comes in! 🫡

When you published regular content, what you’re really doing is showcasing what you know and why YOU’RE the expert. Alongside building a regular readership and boosting your SEO, you’ll be contributing to your brand authority. 🗣

The more resources you put out there, the more knowledgeable and understanding your brand looks, which is exactly what someone wants to see when they’re deciding between YOUR product and someone else’s.

Once you’ve established a consumer base, your brand authority will start to take care of itself as more people start to rave about your product. As we all know, word of mouth is a seriously effective asset in the equine industry, but it all starts with trust…

Need a little help building brand authority? I’m your gal, send me a message or drop me an email and we can work together to build your brand and boost your sales! 💜

With love,
Px

15/02/2023

The next The Fence Post blog is up on the website and it’s a good one ➡️

Feeling a bit overwhelmed when it comes to insuring your horse? Welcome to the club… 🙋🏼‍♀️

Deciding which insurance policy is the right one for your and your horse is a big decision to make, both financially and emotionally. Horses quickly become big parts of our lives, and insuring them for illness and injury can help us rest easier knowing they can receive the care and attention they deserve should the worst happen. ❤️‍🩹

With so many options to choose from picking the right one can be an overwhelming and daunting process. Head over to www.phoebekeogh.com/blog for an equine insurance guide to help you make the right call!

With love,
Px

11/01/2023

Are you keeping your foot in the stirrup? 💌

When you sign up to the newsletter, you’ll get access to my favourite tips and tricks for effective writing, social media marketing, representing your brand, and so much more!

Don’t worry I’m not going to bombard you with a 100 emails a day- I hate that as much as you do! But it’s a great way for us all to stay connected and for you to get hands on with your copywriting. Jam packed with industry updates, SEO tips, and probably one too many puns, you’ll have all you need to make 2023 the best year yet! 🍾

It’s easy and it’s free… what more could you ask for? Just hit the link in my bio and head to the website to get signed up.

I’ll see you there! 👋🏼

With love,
Px

30/12/2022

Need some new year’s resolution inspo? 🎆

Head over to The Fence Post blog and find out which Equestrian New Year’s Resolution’s you should be adding to the list! Don’t worry, they’re all easy to start AND easy to stick to! ☑️

And if “improve my website copy” just happens to be on the list, then great minds think alike because that’s also on MY list! Just drop me a message and we can get your free consultation call booked in, so you’re ready to to take the new year by storm and make it the best one yet. 🍾

Whilst you’re here, let me take this opportunity to wish you all a happy, healthy, and prosperous 2023. ♥️ There are so many things in store, so grab it by the you-know-whats and make it your own! 🌟💫

I’ll see you on the other side! 👋🏼

With love,
Px

25/12/2022

Wishing you all a very Merry Christmas & a happy and prosperous New Year 🎄🍾✨

With love,
Px

21/12/2022

Meta descriptions… aka the bane of business owner’s lives! 😈

Unfortunately, they’re a necessary evil. So to save you from spending hours slaving away on your keyboard, I’m here with a few helpful hints that should make the process a little easier.

A Meta description is a couple of lines of text that google displays beneath your title tag when you appear in a search result. Think of them as a teeny tiny sales pitch! And teeny tiny they are…the optimal meta descriptions should be between 50-170 characters (not words!).

The trick to understanding meta descriptions is to think of them as a little tag line. It doesn’t have to contain every small detail about the product or service, you’ve simply got to create enough intrigue for a consumer to click on it… then they will see what it’s all about. 🧐

Naturally you will want to include a few details but make it about the consumer. Identify their pain points and suggest a solution (i.e. your product… see where this is going?). Draw them in with something witty or engaging, clever tag lines, puns, or even a simple question can be very effective. It doesn’t need to be Shakespeare! 🖋

Here are a few Dos and Dont’s to keep in mind when you’re crafting your meta descriptions:

DO
👉🏼Make them snappy and engaging
👉🏼Include a CTA
👉🏼Make it about the consumer, not your company

DONT
👉🏼Focus on the number of characters
👉🏼Use the same meta description again
👉🏼Forget keywords

And remember, if you need some help or just want someone else to do it for you… I’m right here! Unlike most people I LOVE writing these things, so drop me a message or send me an email to [email protected] and I’ll be happy to take over the reins.

With love,
Px

22/11/2022

Who else does this quote from Henry Ford resonate with? 🙋🏼‍♀️

The latest Fence Post blog is live and this time we’re talking all about equestrian mindset! 🤯

Your mindset is a truly powerful object but it needs constant nurturing to keep working on your side. With the right positive mental attitude you can see your confidence levels skyrocket and your results follow suit… but it takes a bit of practice! 🏋🏻‍♀️

Even just picturing yourself achieving something, wether that’s a clear round or finding the nerve to ride in this rubbish weather, you’re already much more likely to succeed! If you truly believe you are capable, then you will be! Now say that again…❗️

Head over to the blog 👉🏼https://phoebekeogh.com/blog/equestrian-mindset to find out how you can start influencing your mindset to boost your confidence, self esteem, and motivation (the list goes on) so you can get your bottom in the saddle and start smashing your goals. 📈

With love,
Px

08/11/2022

Did you know the average consumer spends only 54 seconds on a web page! ⏱

That sounds crazy right? But unfortunately in most cases it’s the truth!

So the moral of this story is… MAKE IT COUNT! 👊🏼

If you’ve only got about 54 seconds to WOW someone and convince them to stay on your website, how would you do it?

With love,
Px

31/10/2022

Have you made the most of a free consultation call?

One thing you might not know is that I offer free consultation calls to all my prospective clients! 👏🏼

Your brand is unique to you, it’s valuable and should be treated with care and precision. I like to chat with clients before and during the process so I can fully understand your brand, values, direction, and tone of voice … the list is endless! 📃

Hiring someone to write for you is a big commitment, you’re putting your brand in their hands and I appreciate that. The way I see it, to sell a brand, you need to understand it and love the brand as your own. 💙That’s what I aim to do on these consultations, get inside your brand so I can figure out how best to sell it to and drive the biggest impact. 📈

Think you need someone to write for you but aren’t quite ready to get your bottom in the saddle? Just drop me a message and we can get a call scheduled in, with no obligation to purchase my services at the end, and hopefully, it might just ease your mind! 💆🏻‍♀️

Get booking now so you’re on track ready to start 2023 with a bang! 💥

With love,
Px

18/10/2022

Getting the writing style right on your social media content can be a bit of a challenge. 😰

It can be tough to find the perfect balance between informative and engaging! You want to hit your audience with all the necessary facts or figures, whilst also making sure you’re not confusing or boring them.

Well written social media content is a fantastic way to captivate an audience through intrigue and start building a rapport with your followers. 🤝

The perfect social media copy should be…

👉🏼 easy to understand
👉🏼 clear and direct
👉🏼 chatty and engaging
👉🏼 answering your audience’s questions or pain points
👉🏼 encouraging engagement (e.g. a CTA or rounding off with a question)
👉🏼 fun and lighthearted

❗️Top tip❗️ There’s no reason why your content can’t be full of the nitty gritty facts and figures either. 😱 Maybe you’re an equine vet and your doing a piece on ulcers- you NEED some of the details to give your writing authority.

BUT, you can still make it engaging for your audience, it doesn’t have to be heavy going! Well-crafted content will increase the average time spent looking at your post, rather than driving them away because it’s hard to understand or sending them to sleep. 😴

With a bit of practice it will become second nature, trust me.

& if you’re still a bit stuck, I’m here to help. Just drop me message and we can create a bespoke social media plan that does everything I’ve said, and more! ❤️

With love,  Px

12/10/2022

Let’s talk about… SPONSORSHIP! 💥

It’s no secret that sponsorship is the number 1 go-to marketing strategy for equine businesses & there’s a good reason for that.👇🏼

When executed well, sponsorships can be a fantastic way to grow your brand image and catapult your sales sky-high! 🚀

❗️BUT when it’s not quite right it can do more harm than good to your brand and you might find it ends up costing you more than it’s making.❗️

There’s a lot more to a successful sponsorship relationship than you might think...

They require constant nurturing🌱 to get the most out of them and it all comes down to selecting the right fit for your brand!

‘And how do I do that?’ you ask… check out my most recent blog post to find out!

Head over to my blog, The Fence Post, to find out how you can make sponsorship your most valuable marketing asset.💸

www.phoebekeogh.com/blog/sponsorship

With love,
Px

P.S. This post is based on a real research study into the measurement attitudes (ROI) of equestrian sponsors, conducted during my MSc. Multiple equine businesses were interviewed and findings were collated with an array of literature on the equestrian industry, sponsorship, and measuring ROI. If you wish to read the complete study (and put the findings into practice), please feel free to message me- I think you’ll be surprised by the results! 🤫

Phoebe Keogh Equine Copywriting

03/08/2023

27/07/2023

15/02/2023

11/01/2023

30/12/2022

25/12/2022

21/12/2022

22/11/2022

08/11/2022

31/10/2022

18/10/2022

12/10/2022

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share