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Lead Sweep Media Lead Sweep is a modern social media marketing agency focused on maximizing value for our clients.

We have a core focus on helping small business owners generate more leads, bookings & sales through social media.

03/10/2022

PRO TIP: Become A Master A/B Tester 🤓

When testing Facebook ads, it pays to be patient.

Checking your Facebook A/B test results immediately after publishing, for example, is a recipe for disappointment. The more ad variations you have, the more impressions you need to gather for the results to be statistically significant.

01/10/2022

Five Questions To Inspire Facebook Advertising Creatives 💙

1. What UVP (unique value proposition) or offer are you promoting?

2. What are the best examples of ads that have a similar message?

3. Are other organizations doing something well that you might have overlooked?

4. What are your competitors doing better than you in terms of marketing and design?

5. What successful examples could you apply to your next ad campaign?

30/09/2022

7 Easy Ways To Improve Your Facebook Ads 🤯

1. Set up conversion pixels
2. Set location and demographic
3. Set interest targeting
4. Create multiple ads
5. Use CPM bidding if your audience is greater than 500k
6. Re-create your campaigns
7. Don't forget your fans

29/09/2022

PRO TIP: Don't make changes to existing ad sets!

If you want to test something duplicate the ad set and make changes to the copy. Making changes on an existing ad set can hurt the ad set - especially if it is performing well.

24/09/2022

Facebook Ad Success Tip #5 🤠

TEST, TEST, TEST, EVERYTHING!

23/09/2022

Facebook Ad Success Tip #4 🤠

Create amazing ads that lead to an even better website, no point in running ads if you don't have a website/funnel that isn't able to convert.

22/09/2022

Facebook Ad Success Tip #3 🤠

Use automatic placements when you first start testing an Ad creative! You never know which placement will generate the most leads unless you TEST first.

21/09/2022

Facebook Ad Success Tip #2 🤠

Make sure you choose the right type of ad creative for your specific objective

1. Image Ads
2. Video Ads
3. Video Poll Ads
4. Carousel Ads
5. Dynamic Facebook Ads

21/09/2022

FACEBOOK AD SUCCESS TIP #1 🤠

Know your Facebook ad targeting, Facebook offers 3 core audience selection tools to help with targeting:

1. Core Audiences
2. Custom Audiences
3. Lookalike Audiences

17/09/2022

SUCCESSFUL FACEBOOK AD TIPS 🥶

1. Browse the Facebook Library to learn what is working for your competition
2. Show images of people using your product/service so your audience can see the benefits
3. Use a combination of images and videos to test which resonates the best with your audience
4. Run click-to-messenger ads to answer customer questions encouraging the sale

16/09/2022

PRO TIP: Test EVERYTHING before you decide to scale. If you find the right ad creative you can crush goals in a matter of days 🤑

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