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18/01/2026

If your email workflows are driving less than 70% of your winery’s total email revenue, you’re leaving money on the table.

If your automated email flows are driving less than 70% of your total email revenue, there’s a good chance you’ve got a ...
15/01/2026

If your automated email flows are driving less than 70% of your total email revenue, there’s a good chance you’ve got a few cases of sales sitting in the cellar.

Your automations should do the heavy lifting: welcome new subscribers, nudge browsers, recover abandoned carts, follow up after a purchase or tasting, and win back lapsed customers (including quiet club members).

When those five flows are dialed in, they run 24/7 and quietly become your best “always-on” revenue driver, turning more visits into repeat orders, higher AOV (average order value), and more club signups, without extra work for your team.

In this blog, my team breaks down the core building blocks of every profitable workflow (triggers, filters, delays, and exit conditions), plus the five must-have flows every wine estate should have in place.
If you want your email channel to scale like your best vintages: steady, dependable, and getting better over time, this is where you start.

If your email workflows are driving less than 70% of your winery’s total email revenue, you’re leaving money on the table.

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