Kinetic Content With Charlene Boutin

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Kinetic Content With Charlene Boutin I help SaaS brands attract and convert new customers with SERP-topping content and irresistible email newsletters. Cheaper than agencies.

More reliable than freelancers. We’re agile, just like you are.

25/02/2026

Comment 'CHEATSHEET' and I'll send you the free Anatomy of a Welcome Sequence breakdown 👇

🗝️words:

Email marketing for authors, author newsletter help, marketing for authors

24/02/2026

Comment 'CHEATSHEET' and I'll send you the free Anatomy of a Welcome Sequence breakdown 👇

09/02/2026

Comment Cheatsheet and I'll send you my free Anatomy of a Welcome Sequence cheatsheet to your DMs! 🙌

I designed this welcome sequence to help authors spend less time chasing algorithms and more time actually... Writing. Set up this sequence once, and every time a new reader comes into your world & your email list, they'll learn to love you & your books... even if you forget to send your newsletter that week 🫢



(Email marketing for authors, how to sell more books, email marketing tips)

There's no reason you can't ask for the sale in every email you send.I"ll go one step further:There's no reason you can'...
08/08/2023

There's no reason you can't ask for the sale in every email you send.

I"ll go one step further:

There's no reason you can't email your list every single day.

Every email you send is yet another touchpoint with the people on your list.

It's one more push in the right direction.

One more step until they're ready to buy.

"But Charlene, won't too many emails asking for the sale make my subscribers angry?"

Well, yes, they can - if those emails suck. But if you're sending entertaining emails that people want to read:

People won't care if there's *also* a pitch at the end.

People won't care if you send one email a day.

Hell - if you're putting the right offer in front of them - an offer that can help them - they may even be *glad* you've sent them that email!

And if you don't have time to write those emails yourself?

Hire someone who will. Because the right hire will cost you $0 if you already have a warm list and a proven offer.

In other words:

They'll bring in way more in revenue than what they'll cost per month. And won't require you to lift a finger.

08/08/2023

If you want to generate traffic to your website, new content isn't always the answer!

In the next 8 minutes I'll walk you through how I update old content for my clients to maximize traffic from every single asset you own.

And if you'd like to implement this for yourself, drop me a line below and I'll send you the content optimization checklist I use with all my clients, free of charge!

07/08/2023

Wondering what it's like to have me write copy for you?

Here's what Luke Charlton has to say after 9 months of working with me!

Want to be next? Drop me a line below and I'll send you the deets 👌

You can scale your revenue from ads without scaling your ad spend.And without lifting a finger.How?As long as you've alr...
04/08/2023

You can scale your revenue from ads without scaling your ad spend.

And without lifting a finger.

How?

As long as you've already validated your offer...

You can easily hire someone to write and send more emails than what you're already sending.

And if whomever you end up hiring knows what they're doing, you'll get more sales from the same ad budget you're already spending.

In the meantime, your subscribers get value and entertainment from you.

While you stay out of the inbox and in your zone of genius.

(Or spend more time on your hobbies, like reading or playing with your kids.)

Sounds like a good plan?

Then here's what you need to know:

I'm taking on 1 new DFY email copy clients in August.

All you'll have to do is meet with me (or Voxer me) once a month to answer some questions, and from there, I'll write and send emails your subscribers love to read... and to buy from.

If you're interested in snagging one of these spots, drop me a line below and I'll DM you the deets.

30/07/2023

“Email marketing just isn’t working for me”

I hear this from new clients all. The. Time.

And I don’t blame them. Because the vast majority of brands using email marketing aren’t leveraging it in the most effective ways.

Like sending 100% no-value, pitch-only emails at all times.

Or going the opposite way and relying on “value” only.

If you want sales without burning out your list:

You’ve got to meet it in the middle and prove to people that you’re:

Authoritative…

Trustworthy…

But most importantly…

That you have the right offer to solve their problem *right now.*

29/07/2023

A client recently asked me to revamp one of her email autoresponders.

Specifically, the one that nurtured lead magnet sign-ups into trial account sign-ups. In her words: the existing sequence was “very sad”.

To her credit…

The existing emails did a great job of introducing the brand and how her tool could help her prospects.

But there was hardly any nurturing and follow-up.

Remember: when someone signs up for your free (or low-ticket) thing, they need help solving a problem right *now*.

Your autoresponder can guide them along …

Or it can abandon them in their time of need.

That’s when they’ll find opportunities to solve their problem elsewhere.

It’s your choice which of the two happens 🤔

02/06/2023

Are you a Saas founder or CMO for one working on your SEO strategy? Watch the video below and avoid this common SEO mistake I see businesses make.

Then comment below so I can send you a free copy of my Content Optimization Checklist for FREE.

This is the same checklist I use and my clients use every time we post new content. Helping us rank at the top of Google and other search engines in as little as four weeks.

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