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10 YEARS šŸ¤Ten years ago, I handed in my notice.My first baby was 11 months old, and I’d spent my maternity leave quietly...
30/09/2026

10 YEARS šŸ¤

Ten years ago, I handed in my notice.

My first baby was 11 months old, and I’d spent my maternity leave quietly building up enough clients that when the time came to go back to work…

I didn’t need to.

That was the whole reason I started this business.

I wanted to work. I wanted to earn my own money. But I also really, really didn’t want to put my tiny boy into full-time childcare.

So I thought I’d give this self-employed thing a go :joy:

And somehow… here we are TEN YEARS LATER.

Hundreds of ad accounts.

A ridiculous number of campaigns.

Meta changing things every five minutes.

Two babies who are very much not babies anymore.

And a business that has changed shape about 47 times along the way 😃

I genuinely can’t quite believe it’s been a decade.

So, I wanted to do something a bit ridiculous to celebrate.

For this week only, I’ve bundled ALL THREE of my Meta ads tools together for Ā£10.

Yep. A tenner.

You’ll get:

šŸ‘‰ The Ads to Leads Calculator
Work out realistic budgets, lead costs and timelines BEFORE you start spending.

šŸ‘‰ The Meta Ad Stats Health Check
Pop in your stats and it’ll show you what’s underperforming and what to look at first.

šŸ‘‰ The Admap Campaign Builder
Answer a few questions about your offer and get your campaign mapped out, step by step.

They’re normally Ā£27 EACH.

So that’s Ā£81 worth of tools for Ā£10.

Why £10?

Because I’ve been doing this for 10 years and sometimes marketing doesn’t need to be more complicated than that 😃

But it really is temporary.

Tuesday at 9pm, the anniversary price disappears and they go back to £27 each.

Ten years of figuring out which Meta ads buttons actually matter…

Yours for a tenner!

jennaelizabeth.co.uk/10-years

29/09/2026

10 YEARS šŸ„¹šŸ¤

Ten years ago, I handed in my notice.

My first baby was 11 months old, and I’d spent my maternity leave quietly building up enough clients that when the time came to go back to work…

I didn’t need to.

That was the whole reason I started this business.

I wanted to work. I wanted to earn my own money. But I also really, really didn’t want to put my tiny boy into full-time childcare.

So I thought I’d give this self-employed thing a go šŸ˜‚

And somehow… here we are TEN YEARS LATER.

Hundreds of ad accounts.

A ridiculous number of campaigns.

Meta changing things every five minutes.

Two babies who are very much not babies anymore.

And a business that has changed shape about 47 times along the way šŸ˜‚

I genuinely can’t quite believe it’s been a decade.

So, I wanted to do something a bit ridiculous to celebrate.

For this week only, I’ve bundled ALL THREE of my Meta ads tools together for Ā£10.

Yep. A tenner.

You’ll get:

✨ The Ads to Leads Calculator
Work out realistic budgets, lead costs and timelines BEFORE you start spending.

✨ The Meta Ad Stats Health Check
Pop in your stats and it’ll show you what’s underperforming and what to look at first.

✨ The Admap Campaign Builder
Answer a few questions about your offer and get your campaign mapped out, step by step.

They’re normally Ā£27 EACH.

So that’s Ā£81 worth of tools for Ā£10.

Why £10?

Because I’ve been doing this for 10 years and sometimes marketing doesn’t need to be more complicated than that šŸ˜‚

But it really is temporary.

Tuesday at 9pm, the anniversary price disappears and they go back to £27 each.

Ten years of figuring out which Meta ads buttons actually matter…

Yours for a tenner!

šŸ‘‰http://jennaelizabeth.co.uk/10-years

I always keep a close eye on what Meta is up to behind the scenes so you don’t have to, and there was a bit of tech news...
28/09/2026

I always keep a close eye on what Meta is up to behind the scenes so you don’t have to, and there was a bit of tech news this week that had ad managers talking.

Meta just launched a new paid tier called Meta One, charging up to $500 a month to access extra audience and competitor reports.

Now, $500 a month is a lot of money to see what other people are doing, but the main takeaway for you is actually really simple…

šŸ‘‰You don’t need fancy paid upgrades or competitor spying tools to run profitable ads.

The stats that tell you if your ads are making money sit inside your OWN business.

Things like your opt-in rate (how many people sign up on your page) or your show-up rate.

You can track those completely for free on a simple spreadsheet and they give you a much clearer picture of what’s happening than looking at someone else’s account.
Instead of trying to figure out complicated graphs or worrying about new Meta tools, I want to make checking your own numbers as simple as possible for you.

Use my META AD STATS HEALTH CHECK for just £27 - https://jennaelizabeth.co.uk/healthcheck

It comes with a short, plain-English video where I show you exactly which 3 numbers to look at in your account.

Just pop your numbers in and it instantly shows you what’s working well and what needs a small tweak, so you know where to focus your efforts.

How do you usually keep track of your campaign numbers? Spreadsheets, CRM, or a bit of both? šŸ‘‡

Alongside client launches and campaigns (which are going amazing 🤩) and the usual mum juggle, I’ve spent part of this mo...
24/09/2026

Alongside client launches and campaigns (which are going amazing 🤩) and the usual mum juggle, I’ve spent part of this month prepping autumn stock and placing Christmas orders for my Amazon business šŸ™Œ

A lot of people don’t know this…

But as well as running Meta ad campaigns, I’ve built an Amazon e-commerce business on the side.

And I absolutely love it 🄰

I love doing the product research, spotting different stock options and making sales without having to be client-facing.

As much as I love working with my ad clients, I am naturally a bit of an introvert who loves hiding behind a laptop screen and digging into the numbers…

So this is a perfect second business for me.

Running two completely different businesses keeps me focused (you have to be to stay organised!), but it also reinforces one massive lesson…

Whether you’re selling physical products on Amazon or digital offers through Meta ads, šŸ‘‰ predicting your growth always comes down to knowing your numbers.

When you know your conversion rates and your true costs, you don’t have to rely on guesswork or luck.

If you want to map out what your ad spend and lead numbers actually need to look like before launching, I’ve made a super simple tool for you.

šŸ‘‰Go to the link in the comments to grab my ADS TO LEADS BUDGET CALCULATOR for just Ā£27.

Give it your daily budget and lead goals, and it gives you a realistic, data-backed plan based on real campaign figures, so you know your exact costs upfront.

Who else has another business aside from the one you’re known for? šŸ‘‡

I am an absolute sun lover, but I’m soooo enjoying getting into autumn vibes at the moment.Cosy socks, big PJs back out ...
23/09/2026

I am an absolute sun lover, but I’m soooo enjoying getting into autumn vibes at the moment.

Cosy socks, big PJs back out and best of all… homemade soup šŸ²

My stepdad has grown loads of tomatoes, so this week I made a massive batch of roasted tomato and red pepper soup.

There is nothing better than having a proper warm lunch ready to go when you’re sitting at your desk all day (plus I’m trying to be healthier after too much summer fun 🤣).

And I need pre-prepped lunches because life is FULL ON right now…

In between the millions of launches I’m helping clients navigate through right now, I’ve also decided (in my infinite wisdom 🤣) to revamp Dex’s bedroom, get new carpets and defrost the old freezer, ready for the new one, all while trying to juggle the never-ending after-school activities for the boys šŸ™ˆ

Behind the scenes, the team and I are in full prep mode…
Even for clients who aren’t launching until next month (or those getting prepped early for big Black Friday and Christmas campaigns)...

We’re laying down all the groundwork right now so everything runs smoothly when they hit publish.

If you’re planning a launch over the next few months, taking a bit of time RIGHT NOW to get your foundations sorted makes all the difference.

Checking your tracking pixel, testing your lead magnet and making sure your sales page actually converts before you spend money on ads saves you so much stress (and wasted budget) when launch week actually lands.

If you’re in prep mode for an upcoming launch and want to make sure your ad account foundations are rock solid, then go get The META AD ACCOUNT SETUP PLAYBOOK completely free here - https://jennaelizabeth.co.uk/freebies

It helps you with important ad account steps so Meta trusts your account, your ads get delivered and you skip the common mistakes that burn your budget before you’ve even launched.

Are you a summer person holding on for dear life, or are you fully embracing soup season like me? Let me know šŸ‘‡

When you’re prepping for a launch, it’s completely natural to look outside to experts for guidance.So often, someone com...
22/09/2026

When you’re prepping for a launch, it’s completely natural to look outside to experts for guidance.

So often, someone comes to me feeling a bit confused (or completely adamant that we HAVE to do it a specific way) because their coach suggested a strategy, or they read online that you should post 5 times a day before switching ads on.

And I completely get why you’d want to follow that.
When you’re investing in guidance for your business, you want to get the absolute most out of it.

But the great thing about bringing a dedicated service provider into your corner (whether that’s an ads manager, a copywriter, or a social media manager, etc) is that we can focus entirely on our ONE specific area of expertise for you.
I’ve spent over a decade in this business working directly inside ad accounts.

While generic launch advice is great for big-picture ideas, your ad account is unique.

I look at your specific numbers, your exact audience and your past data to build a strategy that protects your budget and actually works for YOUR business.

This is about giving your business the best possible support and a reminder to TRUST your service providers!

When you trust your service providers to handle their speciality, you get a bespoke approach instead of trying to force a standard template to work for you.

If you’ve got conflicting advice floating around your head and you just want to be totally clear on what your account is doing and what’s best for YOUR business…

Getting an expert set of eyes on your business will give you the answer straight away.

Link in comments to book a 20-minute ADS CLINIC CALL for just £47.

We can jump into your account together, look at what your numbers are telling us and make a clear plan that’s designed with YOUR business in mind, so you feel completely confident moving forward with your ads.

Have you ever had conflicting advice about your marketing that left you wondering which way to turn? šŸ‘‡

I’m currently in the middle of editing about a billion client videos šŸ™ˆWe’ve got 6 launches kicking off (last March we di...
21/09/2026

I’m currently in the middle of editing about a billion client videos šŸ™ˆ

We’ve got 6 launches kicking off (last March we did 14 in a month, which was super crazy, but this is still pretty busy!).

Tweaking clips, cropping formats, transcribing spoken audio and adding captions on every single video…

There’s a lot that goes on behind the scenes to get a client’s ads ready for traffic that people don’t even realise goes on šŸ™ˆ

Most people hate filming themselves (hands up if that’s you šŸ‘‹)...

And editing video clips can feel like a nightmare.

But video ads almost always get lower costs per lead and drive way better engagement than static graphics.

You don’t need a fancy camera, a ring light, or a professional script to make video ads that sell.

You just need your phone and a few simple stepsšŸ‘‡

šŸŽ¬FOCUS on the first 3 seconds

People scroll fast! Start straight away with the exact problem your audience is facing, or a quick visual hook using your hands or a tea mug.

Skip the lengthy ā€œHi guys, today I want to talk about...ā€ intros!

šŸ’¬ADD captions

Over 80% of people scroll through Meta platforms with their sound completely off.

If your video doesn’t have clear captions on screen, you’re paying to show a silent movie to thousands of potential clients.

šŸ“±BE natural and casual

Over-polished, studio-produced ads often get scrolled straight past because they look like corporate adverts.

A simple, authentic video filmed on your phone sitting in your car or at your desk feels like a friend talking, so people actually stop to listen.

If the thought of recording video ads makes you want to hide under your duvet, I’ve put together a free guide to help you.

šŸ‘‰ Head to the link in my bio to grab HOW TO FILM GREAT VIDEO ADS.

It breaks down simple video hooks, structures and on-camera tricks using just your mobile…

Making filming video ads easier for you… and less work for us! 🤣

Have you ever done video ads? Or does filming yourself make you freak out? šŸ‘‡

It really doesn't matter where you're currently at in your business - you don't have to try and figure Meta ads out all ...
16/09/2026

It really doesn't matter where you're currently at in your business - you don't have to try and figure Meta ads out all on your own.

I don't believe in trying to push high-ticket management on people who don't need it.

If you have no budget right now, a free setup guide is usually the best place to start so your account is sorted properly.

If you're running ads yourself, a £27 toolkit will help you see what your numbers are actually telling you without getting bogged down in messy spreadsheets.

And if you'd rather not deal with the setup at all, my team and I can take the whole build off your plate.

There’s always a way to work together that fits your business, your budget and how you like to run things.

I've laid out the main options in the slides above ā¬†ļø

And you can read through all of these in more detail here - www.jennaelizabeth.co.uk

If you’ve ever used one of my toolkits or worked with me 1:1, I’d love it if you dropped your experience in the comments below. It really helps others figure out what might work best for them šŸ‘‡

If you’re a freelancer or ads manager running Meta campaigns for clients, hello! This post is specifically for you šŸ‘‹I’ve...
14/09/2026

If you’re a freelancer or ads manager running Meta campaigns for clients, hello!

This post is specifically for you šŸ‘‹

I’ve been managing ad accounts for over 8 years now…

In that time, I’ve seen pretty much every account glitch, broken tracking pixel, bizarre reporting bug and campaign headache you can think of.

Managing client accounts on your own can feel quite isolating, especially when you’re trying to figure out realistic lead forecasts or client reports with far too many tabs open.

I built a few simple back-end tools that I use in my own business to make that side of things much easier…

And I’ve put them together so other ad managers can use them too šŸ‘‡

šŸ‘‰Lead Forecaster (Ā£27)

This turns your client’s budget into a clear plan with leads per day, cost per lead and the total timeline.

These are the exact numbers that help you win proposals with real data.

šŸ‘‰Campaign Planner (Ā£27)

Helps you map out a client’s launch plan, ad-set testing structure and scaling timeline without staring at a blank screen or starting from scratch.

šŸ‘‰Report Generator (Ā£27)

Creates clean, white-label PDF reports with your own logo and colours, showing clear charts, ROAS and cost per lead in just a few minutes.

Or you can grab all 3 of them at a discounted rate.

šŸ‘‰And if you’re just starting in the ads management game, then my free pricing calculator will help you work out clear retainer pricing models based on proper math, so you’re not guessing what to charge for your services.

You can check out all of these options here - www.jennaelizabeth.co.uk

I’m all about sharing the unglamorous, data-backed side of ad management so we can all run better client accounts without burnout.

Tag a fellow ads manager or freelancer below who needs to see these tools today! šŸ‘‡

Hi, I’m Jenna šŸ‘‹Here’s why I’m the ads manager for you...I’m stepping way, way out of my comfort zone to write this post ...
11/09/2026

Hi, I’m Jenna šŸ‘‹

Here’s why I’m the ads manager for you...

I’m stepping way, way out of my comfort zone to write this post šŸ™ˆ

If you’ve been in my world for a while, you’ll know I’m usually the nerd sat quietly BEHIND the laptop…

I don’t do fanfares, I don’t love being in front of the camera and I definitely don’t like blowing my own trumpet šŸ™ˆ

But if you’ve recently stumbled across my corner of the internet, I wanted to pop up and say a proper hello šŸ‘‹

I’m Jenna…

An (over-40 🤫) mum of two boys, living in Yorkshire and living on tea (mostlyšŸ˜‚)

I love ski trips with my family, having chillies on literally everything (love a bit of spice! šŸŒ¶ļø) and cracking open a cold b**r after a long day.

My boys are my absolute world, which is why I built a business that supports my life.

I’ve been running my own business for over 10 years and managing Meta ad campaigns and launches for over 8 years.

I work with entrepreneurs, coaches, course creators and service providers…

And I’ve worked on massive 5 and 6-figure global launches, but I also work with brilliant, heart-led small business owners who just want to get visible without burning their budget.

I’m hard-working, I love numbers and I get incredible results for my clients.

But more importantly than that…

I actually give a s**t about your business and where you want to take it.

You won’t get BS, magical shortcuts, or ridiculous hype from me šŸ™„

You will get honest, compassionate, plain-English strategy that keeps your ad budget safe.

If you’re a bit of a lurker and want to scope me out further, there’s a link to my website in my bio where you can read more.

Where in the world are you tuning in from today and what’s your business about? I’d love to get to know you! šŸ‘‡

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