ACE Marketing (2026)

15/07/2024

🙋‍♂️ Most marketing agency owners settle for less when it comes to prospecting

The old way:

- Spend hours building audiences using Apollo
- Manually sift through lists to ensure every contact fits your ICP
- Enrich missing emails using DropContact
- Verify email addresses with MillionVerifier
- Spend hours crafting personalized messages

The new way:

- Build intent-based audiences using just a website URL with OutreachGenius
- Identify anonymous website visitors with OutreachGenius
- Use Clay to automate qualify, enrich, verify and personalizing outreach messages with AI workflows
- Integrate OutreachGenius audiences with Clay AI workflows
- Generate more leads and sales for your clients effortlessly

Old Way: Takes time and effort to personalize outreach
New Way: Buy back your time with AI assisted workflows with superior results for clients

I've recorded a video to show you exactly how these steps work

Comment LEVERAGE if you'd like the link!

24/06/2024

Here is a general idea of the kind of AI we are building at OutreachGenius

But first, a short history

The first phase of AI technology was the information phase

This is us asking AI to synthesize information for us

For example, your prompt was something like this “Explain how SEO marketing strategy works"

It felt like magic

It was how the world got hooked onto AI

A lot of my friends tell me they use ChatGPT more frequently than Google

Who could have predicted anyone would say this 3 or 4 years ago

Yet, here we are

But another wave of change is coming

The rise of AI Agents

Agents do more than just provide information

They act in the real world

The first wave of this was OpenAI's MyGPTs apps

MyGPTs connected ChatGPT to the live internet using existing platforms like Canva, Zapier or Kayak

You could use MyGPT apps to research "Top SEO strategies" and then immediately, put the findings into a Google doc then send it to your team via Slack

All from your ChatGPT chat interface

I created a tutorial video demoing this specific workflow

(See link in the comments)

Agents are what will take the use of AI to the next level

This is what the mass adoption of AI will look like in reality

Everyone will eventually have their own personal AI agents

This agent will act as your personal assistant and handle tasks like scheduling appointments, paying bills or ordering groceries for you

They'll free you from routine tasks, allowing you to buy back your time

Picture this: Both our agents will coordinate a meeting based on our availabilities and priorities

You get the idea

The third wave of AI use is a team of specialized AI agents working together to create value

This third wave will soon become mainstream

(But you heard it here first)

In this third wave, AI agents will collaborate like employees, handling core business functions across HR, finance, legal and marketing

At OutreachGenius, we're building this type of AI to manage routine and complex lead generation operations for businesses

This is the future

I’m excited about it

What future of AI excites (or terrifies) you?

19/06/2024

427 days ago, we launched OutreachGenius

Our company was born from the need to solve the pain of lead generation that I felt while running my 7-figure marketing agency

Here’s what our users can now do after just 427 days:

1. Identify the contacts of up to 47% of their anonymous US-based website visitors
2. Build "high intent" ready-to-buy audiences based on our system that analyzes 2+ billion rows of web search activities data every day
3. Launch personalized outreach campaigns via email, LinkedIn and retargeting via Facebook and programmatic advertising

And we are seeing market traction:

1. We have 139 paid weekly active customers
2. We have uncovered 78,000+ website leads
3. We have onboarded 2 enterprise clients

And we are only getting started

Here are the core goals our team will execute in the next 196 days:

1. Close our $2 million financing round with investors
2. Hit $75,000 in monthly recurring revenue
3. Build out a scalable process to onboard and deliver world-class results to enterprise clients

I am excited

My team is excited

We have only begun

Do you have any advice or ways you can support us in hitting our core goals?

I'm all ears in the comments

17/06/2024

I'm not going to lie, something big is coming

AI-powered marketing spending is estimated to grow to $72 billion in the next 5 years according to Zion Market Research

But the big question is why?

We are entering a new era of how companies use software

In the old way, users of software aimed for a 20% productivity boost

For example, a company will invest in a tool like HubSpot to manage its marketing pipeline and boost the sales team’s productivity

In the new era, AI is doing ALL the work just like an employee would

We are already seeing this trend across major business functions

For example, Ramp, a finance company, is using AI to automate expense management and financial planning - a full-time bookkeeper’s job

Similarly, Applaud an HR company, is using AI to automate the new employee onboarding process by handling paperwork and scheduling orientation sessions - a full-time HR specialist’s job

When you hear about AI causing major disruption, this is what it looks like

This trend will not escape marketing or any other business function

That's what excites me about what we are building at OutreachGenius

Imagine an AI built on your marketing analytics to monitor your business 24/7

Every morning it tells you what's performing well and what's not

It tells you the necessary actions to take and asks for authorization to take those actions

This is an AI "Chief Marketing Officer" that consolidates the roles of marketing analysts, and campaign managers reporting to a CMO

A CMO can interact with this system via conversational chat to get all the insights and recommendations to drive marketing results

At OutreachGenius, we are using today's tool to get ready for tomorrow's marketing landscape

We are opening up early access to the beta version of this AI ‘Chief Marketing Officer” to support visionary CMOs

This is ONLY for CMOs who are early adopters of AI powered marketing

Reply with ACCESS and I’ll be in touch to grant access for your feedback

10/06/2024

I did it! I'm officially a TEDx speaker ✅

Last week, I stepped onto the TEDx stage after months of preparation to share how AI can unlock 10 more hours every week for each of us

Was it exciting? Absolutely

But the real journey was in refining my message and sharpening my delivery to make a real impact

AI is more than technology

It's about unlocking potential - your potential

It's about making every day more about your choice and less about your chores

Huge thanks to the TEDx Winnipeg crew for all the hard work that went into putting together such a world-class event

And to my new tribe of fellow speakers - you're incredible

Special thanks to my coach and mentors for their invaluable feedback and guidance. I am deeply grateful

Stay tuned for the official release of my talk: Unlock 10 More Hours Every Week With AI

P.S. Now booking speaking engagements! If you're looking for someone who blends technical AI expertise with practical applications for personal and business use, let's connect!

05/06/2024

I failed at 2 startups before finding success with OutreachGenius

Here is the ugly side of entrepreneurship no one likes

I always knew my calling was to build a software company

My journey began as a College Pro franchise owner while studying computer science

It was my school of hard knocks, where I learned the basics of business

Marketing, sales and running a team

After university, my attention turned to my dream of building a software company

My first attempt was a startup called CAPSLOK

I aimed to fight fake news with balanced representation

It failed

No one wanted to pay for balanced news, but I learned 2 key lessons

1. How to choose the right co-founder
2. The potential of AI to disrupt everything

My co-founder from that failed startup remains a close friend and is now a successful entrepreneur

Building the software allowed me to explore AI which sparked my interest, even though it was too soon for its full potential

My second attempt was a startup called TreeCloud

This time, I focused on helping companies use NFTs for loyalty programs

I built a great team and even secured clients

But as the web3 craze faded, so did TreeCloud

I gained 2 key skills:

1. Building a motivated team of software engineers
2. Understanding how to pitch and sell software

These failures shaped my vision for OutreachGenius

When the opportunity to build an AI-powered software for lead generation came, I was ready

I found the right co-founder, built a motivated engineering and service team and drove sales

Key lesson:

You only need to be right once to succeed

Don’t be discouraged by failures, they are only a stepping stone to success

Stay inspired

03/06/2024

I can't wait to add TEDx Speaker to my bio 😀

Yes, I will be speaking at TEDxWinnipeg this Thursday

This has been one goal I have been looking forward to for a while

Might seem small to some, but it actually means a lot to me

If you haven't attended a TEDx event before, you should come around to see what it's like or watch the live stream (there won't be a replay)

If you have attended one before, you've not attended one where I'm one of the speakers 😊

Get in a room full of innovators and forward-thinking people

You might just have an epiphany that would change your business, productivity, and life

Get a ticket

Link in the comment

30/05/2024

Every decade brings a technology that changes everything

In the 1980s, It was the PC boom

In the 1990s, the internet revolutionized how we communicate and conduct business

The 2010s was defined by social media and cloud computing

…Now we are at the dawn of another revolution - Artificial Intelligence

AI is shaping to be the most transformative technology the world has ever experienced

Each of these periods brings about new opportunities to create more freedom

And AI is here to create the freedom of more time

AI is not just a buzzword, but the secret to unlocking time and space

How can you use AI to unlock more?

I will be answering this question and more on June 6 at TEDxWinnipeg

You don’t want to miss this event

Grab a ticket. Link in the comment

23/05/2024

How does anyone find the things they buy nowadays?

Display ads?

TV ads?

Influencer content?

Word of mouth?

Billboards?

Google Search?

Or does the consumer even know?

Hot take:

I believe AI will have more impact on marketing than in any other area over the next couple of years

And when I talk about AI, I am not talking about AI-generated content or AI-influencers

I am talking about using AI with data and metrics

Using AI with automation, personalization, leverage, and efficiency

This is the future

That’s what we are building at OutreachGenius

21/05/2024

It’s been 8 years since college and I’m still pulling all-nighters

Here’s why…

As a founder, I find that my days are by default packed working IN the business rather than ON it

This means I’m preoccupied with:

* Taking strategic sales calls for new partnerships

* Conducting quality assurance for our latest software updates and providing feedback to my engineers

* Building relationships with potential investors (shoutout to investors joining us at Uniting The Prairies this week)

The real strategic work begins once the day winds down - working ON the business

This is where I:

* Articulate our medium and long-term goals for OutreachGenius

* Explore the rapidly evolving AI landscape for growth opportunities

* Develop strategies to keep us and our users ahead of the curve

Ironically, it’s these late-night strategy sessions that are the most exciting part of my day

There’s something energizing about mapping the future of OutreachGenius while everyone else is asleep

Despite the thrill, I know the importance of rest

Balancing my passion with health is crucial, and I’m constantly looking for ways to improve sleep without sacrificing my drive

So, how does one manage to get quality sleep while still going “hardcore mode” like Elon Musk would say

I’d love to hear your tips and tricks for balancing rest with ‘hardcore mode’ hustle

Let me know in the comments!

15/05/2024

Imagine an AI built on your marketing analytics to monitor your business 24/7

Every morning it tells you what is performing well and what is not

It tells you the necessary actions to take and asks for the authorization to take those actions

This is an AI "Chief Marketing Officer"

It is the future of marketing and there is no stopping it

I had the opportunity to share this vision with investors at Startup TNT last week. And it was epic!

Our stellar team has spent the last 12 months building an ecosystem of useful marketing tools

We currently have the best lead generation tools online right now for B2B companies

It is crazy what those tools are capable of in the hands of businesses with a committed marketing and sales department

From identifying anonymous website visitors (for re-targeting) to MarketPulse (for getting leads that have showed buying intent)

Our next 12 months are all about building the AI that will be the centerpiece of our product

I am excited.

My team is excited

Follow our journey at OutreachGenius

P.S. We will be raising capital soon at a $10m valuation.

Get in touch if interested

13/05/2024

Here's a secret I unlocked from a $50K CEO coaching program:

Don't hire for growth

…hire to buy back time

At OutreachGenius, this approach has transformed how we operate

I only bring on team members who can confidently take tasks off my desk

This has freed me to spend more time in my zone of genius:

Creating and having fun along the way

Pro-tip to my fellow business owners:

Don't hire for growth, hire to buy back time

ACE Marketing

15/07/2024

24/06/2024

19/06/2024

17/06/2024

10/06/2024

05/06/2024

03/06/2024

30/05/2024

23/05/2024

21/05/2024

15/05/2024

13/05/2024

Address

Website

Alerts

Contact The Business

Shortcuts

Share