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Makrii Agency We're a growth partner for European DTC brands that are done leaking profit
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Every ad below followed the same process:→ Audit the data → Find the insight → Build the creative around it → Test it ag...
30/07/2026

Every ad below followed the same process:

→ Audit the data → Find the insight → Build the creative around it → Test it against real economics, not vanity metrics

This is what April looked like.

29/07/2026

We constantly test different tools, and these are the ones that have stuck with us so far.

A €2M/year brand. Profit? €25K/month.That's a 15% net margin on paper — except it wasn't even that. Ad spend was leaking...
29/07/2026

A €2M/year brand. Profit? €25K/month.

That's a 15% net margin on paper — except it wasn't even that. Ad spend was leaking. There was no forecasting. Creative testing was random. Nobody could tell you the real CAC per market.

Mystershirt came to us with revenue that looked healthy and cash flow that told a different story.

Before they became a client, we showed them exactly where the profit was disappearing.

Then we fixed it:

🟪 Rebuilt unit economics from scratch — real margins, real CAC, real LTV
🟪 Built a forecasting and daily tracking system so every euro was accounted for
🟪 Replaced random creative testing with a structured creative system
🟪 Restructured the ad account and opened EU + US markets
🟪 Cut decision lag across the team — faster ex*****on, fewer bottlenecks

30 days later: €25K → €50K/month in net profit. 2x.

Not revenue. Profit.

Their founder Arthur flew from Belgium to Lithuania to present this case with us on stage. His words: ""Feels like a true partner who cares about our success.""

We've done this for 40+ brands. The pattern is almost always the same — revenue looks fine, but profit is leaking in 3–5 places nobody's watching.

This is the most common conversation we have with new clients.They come to us scaling hard. Revenue is up. Ad spend is u...
29/07/2026

This is the most common conversation we have with new clients.

They come to us scaling hard. Revenue is up. Ad spend is up. Every report their agency sends is green. But somehow, there's less cash at the end of each month.

Here's what's usually happening:

🟣 30–40% of their ad spend is going to campaigns that aren't generating a single profitable customer
🟣 Their ""best performing"" campaign is retargeting people who were going to buy anyway — taking credit, not creating demand
🟣 Their ROAS is measured on 28-day view-through, which counts someone as a conversion if they saw the ad and bought within a month — even if they never clicked
🟣 Their discount strategy is driving volume at margins that don't cover acquisition costs
🟣 Nobody has looked at contribution margin. Ever.

So when we say ""we need to shrink your revenue"" — what we actually mean is: we need to strip out the revenue that's costing you money to generate.

The revenue that looks good on a Shopify dashboard but disappears before it hits your bank account. The revenue your agency celebrates in the monthly report while your cash flow quietly bleeds.

Here's what happens when we do:

✅ Week 1–2: Revenue dips. The dashboard looks worse. The founder panics.
✅ Week 3–4: Waste is gone. Real numbers are visible for the first time.
✅ Month 2: Margin improves. CAC drops. Cash flow stabilises.
✅ Month 3+: We start scaling again — but this time, every euro is going somewhere profitable.

The revenue comes back. It always does. But now it's real.

The gap between ""growing"" and ""growing profitably"" is where most DTC brands get stuck. We live in that gap.

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