09/09/2021
"Evolution isn’t easy, but it’s necessary" - CEO of Influ2 Dmitri Lisitski.
Learn more on the evolution of account-based marketing and the teamwork between sales and marketing departments:
https://martechseries.com/content/why-an-evolved-funnel-is-personal
A unified funnel allows sales and marketing to talk to the buyer at every stage of the funnel, thus nurturing prospect relationships