27/12/2019
๐๐จ๐ฐ ๐๐ก๐๐ญ๐๐จ๐ญ๐ฌ ๐๐ซ๐ ๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐จ๐๐ข๐ญ...
The Truth is, many businesses have begun using chatbots in a number of ways that are quickly adding more profits to their bottom line. Letโs take a look at the early success stories:
๐โ๐๐๐-๐
๐ฅ๐จ๐ฐ๐๐ซ๐ฌ: reported that more than 70% of its Messenger orders derived from new customers!
๐๐๐ฉ๐ก๐จ๐ซ๐: increased their makeover appointments by 11% via their Facebook Messenger Chatbot.
๐๐ข๐ญ๐ซ๐จ ๐๐๐๐ฬ: increased sales by 20 percent with their Messenger chatbot which was designed for easy ordering, direct payments and instant two-way communication.
๐๐ฎ๐งโ๐ฌ ๐๐จ๐๐๐๐ซ: Chatbots drove nearly 50% of its users back to their site throughout specific soccer coverage; 43 percent of chatbot subscribers clicked through during their best period.
๐๐ฌ๐จ๐ฌ: increased orders by 300% using Messenger Chatbots and got a 250% return on Spend while reaching 3.5x more people, etc.
๐๐จ ๐๐จ๐ฐ ๐๐ก๐๐ญ๐๐จ๐ญ๐ฌ ๐๐ซ๐ ๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐๐ฅ๐๐ฌ?
There are many number of features that can increase sales but here are some big ones:
๐๐ฉ-๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ & ๐๐จ๐ฐ๐ง-๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ :
After a customer buys they are 33% more likely to buy again. This makes up-selling right after a purchase a great opportunity to increase sales.
๐๐๐๐ง๐๐จ๐ง๐๐ ๐๐๐ซ๐ญ:
A whopping 68% of shopping carts are abandoned. Email has been a great way to recover abandoned carts recouping as much as 50%. Now chatbots are joining the process and as a result of higher open rates and click rates, they are sure to increase this number.
๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง:
Messenger discovery can be a powerful way to get even more exposure for you brand. Additionally, Facebook has been suggesting bots as questions in conversations. For example, if you tell your friend you want to watch a movie, Facebook shows the Fandango Bot!
๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง & ๐๐ซ๐๐๐ข๐๐ญ๐ข๐ฏ๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ:
Chatbots are a great way to segment your audience and put each of your personas in tailored experience. According to an Accenture report, consumers are 75% more likely to buy from a retailer that recognizes them by name or recommends options based on past purchases. A great example of this is Amazonโs โfrequently bought togetherโ and โcustomers who bought this item also boughtโ prompts. Furthermore, a report by McKinsey estimates 35% of Amazonโs consumer purchases come from product recommendations based on such algorithms.
๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐๐๐ญ๐๐ฌ:
When it comes to retention, bots are beating apps single handedly. Bots have the advantage of being transient, you donโt have to download them, sign up, etcโฆ this low barrier to entry and low friction makes it easier to use them when you want on your terms. Additionally, as long as the experience and value proposition is good, it easy for the bot to contact you and start a conversation.
๐๐ง๐ ๐๐๐ง๐ฒ ๐๐จ๐ซ๐....
If you want to generate more profit for your business,
๐๐ฅ๐ข๐๐ค ๐จ๐ง "๐
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