Munro Digital Marketing

06/11/2022

Road rally fun tonight team prom queens!

22/10/2022

Riding the struggle bud to get this run in today…but if it’s worth it it’s gonna be a challenge…and this will totally be worth it when I’m done!

21/10/2022

11/10/2022

My welcome box arrived and I’m so excited to try out these products!! 💥🙌🏼😁

11/09/2022

11/08/2022

I ruffled some feathers in a Facebook group (that I usually don’t participate in and
now I remember why!) 🫣
The topic was: can you succeed as an online business with organic reach alone.
To which of course I said NO WAY. On Facebook? It’s largely "pay to play".
This person maintained that since she had nurtured her page for the last ten years
and had made a handsome revenue doing that and that advertising was all but a
waste.
Now…she’s extreme but her opinion is not that far from the messaging we see in a lot
of ads…
"Get x number of clients without ads!"
How often do we see these ads? All. The. Time.

10/08/2022

If you're an entrepreneur then you know the peaks and valleys of it. The ups and
downs. The confidence then lack of confidence. Get the picture? This is the AFTER of a few amazing sales calls.

Last August I was feeling downtrodden. I had turned on my ads and funnel to fill an
agency space that was available. I had hired someone and was ready to scale some
more.

But was getting nothing after about 20 calls. I felt discouraged and like I really had to
amp up my strategy somehow. Except I didn't know how. So I turned off my ads, took a break. Focused on my existing clients.

Two weeks later, I turned on the ads and funnel again and was overwhelmed with a barrage of calls which then turned into my biggest month yet in my business, with 8 new clients in ONE month.

So do we need to rest? Hell yeah. In fact, I've found, when you can't quite make
heads or tails of a time in your business, Take a rest! Reflect. Wonderful things happen. So enjoy these holidays fully!!

07/08/2022

People grossly underestimate the importance of regularly posting to your Facebook
page. People get discouraged and think that no one is noticing nor engaging.

But you know who does notice? Facebook ™ and Instagram ™. Yup.

In fact, we’ve done some recent experiments and noticed that running ads from pages that are posting/active at least once per day and have LOTS of engagement see their ads costs reduced by as
much as 88%. 88%!!!!!

So simply do not underestimate just HOW important it is to post to your page daily.

What do you post? Post 14 inspirational/engaging posts like memes or entertainment, 4
information posts and 1 direct call to action. The 10X4X1 rule. Watch the magic happen!

06/08/2022

WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD

The main problem with “ads” these days?
Take, take, take…

They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow up they’re spamming you to death with things you don’t care about).

Then you get retargeting with another ad of “look at my shiny stuff!” (that you don’t really care about).
We all know what it feels like to be on the receiving end of that: Yuck.

But if you’ve watched any number of trainings for marketing, it can be confusing because that’s the GOLDEN rule, right?!

✅ Give the lead magnet/freebie!
✅ Get the email!

Make money!

This WORKS they say! (Maybe in 2016, When ads were cheap and you could advertise anything and make a win). But here’s what's REALLY wrong with the whole Facebook™ ads marketing approach
taught in 99% of courses… It’s all about take, take, take.

The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).

The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).

(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).

Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).

What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to them and interacting with them (and if you’re too busy, hire a VA to help you do that!).

The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about.
They’re not designed to BUILD relationships.
They’re designed to make a quick sale.
The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).

To run ads that provide VALUE and build relationships without asking for anything in
return until your customer comes to you (and then it’s THEIR idea).

If there’s ONE shift you’ll make this year, make it more human ad campaigns (AKA
relationship-building campaigns).

Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those
retargeting "ads").

Trust that THIS will be far more effective at helping with sales than anything else. (Ads that don’t feel like ads).

05/08/2022

Here's a sad tale...people often hop on a call with me after they're spent ten of
thousands of dollars on coaches, trainings and marketing programs. What most of
these "programs" lack is the personal touch - the customized advice OR they are
coaching businesses being run by coaches who haven't yet achieved success (so
they are just feeding you theories really!).

And most of these programs or coaches will get you to waste far too much time on
things like website, logos, printing business cards, writing personal letters from the
perspective of your ideal customer avatar, etc and spend far too little time on the
MONEY MAKING tasks of your business! (AKA just put yourself out there!)

So many people have said to me: If ONLY I had spent some advertising at the
beginning. Advertising (even a little a day!) is a great way to find out 1) who likes what you're speaking about! 2) What kind of offerings might they like!

So here's the truth: start advertising way before you think. Start recording FB lives on various topics and promote them!

All those courses and programs that you think will be the ticket to your success are
NOT. They are, my friend, just another fancy distraction from just putting yourself out there!

Take it from me, it's totally worth the leap to put yourself out there! It will pay off 10 fold!!!

04/08/2022

AN ENTREPRENEUR IS THE PERSON WHO'D RATHER WORK 80 HOURS A WEEK FOR
THEMSELVES THAN 40 HOURS A WEEK FOR SOMEONE ELSE

Here’s what irks me in the online business space:

How many people are flaunting a misleading “build-a-business-from-the-beach”
solution which is simply too easy to be true.
They also hint that it can be done without moola! In 3.5 minutes a day (seriously!! I
recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do
it while you’re on vacation they say!).
So I tease…but it’s really not a far exaggeration of MANY advertisements for the
courses I see online.
But don’t buy it for ONE second.
When you’re an entrepreneur it’s HARD.