Povilas Sakalys (2026)

14/04/2020

Cut cost and save money is what most businesses and people do in the face of a recession.

Marketing costs are many times first in line.

But should you rush to cut Amazon ad spend?

One of the best attributes of PPC advertising is how fast we can measure the ROI.

This allows us to make fast data driven decisions.

Don’t rush to cap your spend.

Be patient.

Look what the numbers show first.

Many businesses have failed in past recessions because they cut marketing costs.

Many businesses thrived at the same time because their competition was scared.

All I am suggesting is not to panic.

Cutting Amazon spend unavoidably decreases sales velocity.

Decreased sales velocity causes organic keyword rank to drop.

We all know where this leads to…

At the same time I do not suggest throwing $ into something that generates 0 sales.

Do Amazon PPC optimizations more frequently and adjust.

And just remember everyone is facing the same situation.

Wish you very best luck!

22/11/2019

The week before Black Friday - what to expect from Amazon PPC?

Balck Friday and Cyber Monday are almost here.

The tendency for this week is that people are putting off their purchases.

This means lower conversion rates, less sales, worse performance of PPC.

Everyone’s a window shopper this week.

Having in mind the data lag - the results may look really scary.

It’s important to understand what’s happening and not give yourself into panic.

You should not forget that this weeks PPC data will be worthless and have that in mind when doing adjustments after Cyber Monday.

Basically what I’m suggesting is - sit back and grab some popcorn.

Maybe adjust some budgets and bids on your best keywords right before BF.

If you can’t stand still - fixed bids might be a thing to test during BF and CM.

Expensive but might have decent ROI and interesting results.

What’s your strategy during this coming week and BF + CM?

20/11/2019

Are you using Advertised product and Purchased product reports when optimizing Amazon PPC?

They might be more useful for making high level decisions as opposed to everyday optimization.

The Advertised product report + a simple pivot table can give a quick view on how each of your skus are performing overall.

Different campaigns with different strategies might have a wide range of results for the same sku.

However from time to time you want to see how the sku performs in general.

Maybe all it does is loses you money because of low CR and high average CPC. This might indicate a problem and may require more in-depth analysis.

Purchased product report is more useful when you have large variations.

Sometimes there is a large difference between what customers are clicking on and what they actually buy.

This report will give more insight on that as it will show you which sku was actually bought after clicking the ad you were running.

14/11/2019

Just a quick reminder on how Amazon PPC campaign budgets work.

Why is the actual daily spend sometimes larger than what you’ve set?

It’s like this for Sponsored Brands now as well.

So if you’ve set a budget of $10 this means your willing to spend $300 this month.

At least Amazon views it this way.

So, if there was a day within a month when you did not reach the $10 spend you will likely overspend the $10 budget some day later.

This is now true for Sponsored Products and Sponsored Brands as well.

12/11/2019

Is searching and testing a lot of new keywords for Amazon PPC in Q4 is a good idea?

It depends.

Like everything in this world right?

Just a couple of ideas that you might wanna think about.

First of all it depends on your niche.

If you’re in a stable niche - look out for increasing CPC and take testing results with a grain of salt.

If you’re generating 70% of your sales in Q4 you might want to lower the amount you spend on testing new keywords and focus on the ones with good CVR and CTR.

It’s the time of war - practice was before.

So concentrate on what works.

Get a list of your top performing keywords and optimize for profit, breakeven or whatever your goal is.

Don’t forget the long-tails around the main ones. That’s where some gold nuggets may be laying around.

All of this is quite obvious but may be worth remembering when forming your Q4 strategy.

Happy Q4 :)

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