09/02/2021
💥💥READ CAPTION 💥💥
You must know your customer intimately!
✨When it comes to acquiring new customers, the most basic starting point is understanding who they are. When you understand this, you can tailor your marketing message directly for your audience.
✨Many businesses fall into the trap of believing they know who their customers are. They acquire rudimentary data such as their gender, age, and perhaps even their location, and stop right there. This is a big mistake, because knowing them intimately can make the difference between winning and losing.
✨Here are two important points:
Understanding someone’s age and gender is not enough to really know them.
✨‘‘Anyway, your competition is already doing this, so with this minimalist approach, the best you can do is match their data’’.
For your message to stand out from the crowd and really win customers, you must go deeper. Much deeper.
✨You need to uncover your customer’s deepest and most primal desires.
✨You must delve into their fears,
hopes, wishes, and dreams.
✨This is the stuff they’re thinking but don’t tell anyone.
✨You need to move beyond theobvious and work out how your audience thinks, feels, and acts.
✨As Robert Collier said…
‘‘Enter the conversation already taking place in the customer’s mind’’.
✨So how do you really identify your ‘dream buyer’?
