26/06/2020
What Is Click-Through Rate (CTR)?
Put simply, click-through rate is the percentage of impressions that resulted in a click.
If your PPC ad had 1,000 impressions and 1 click, that’s a 0.1 percent CTR.
As a metric, CTR tells you how relevant searchers are finding your ad to be.
If you have a:
High CTR, users are finding your ad to be highly relevant.
Low CTR, users are finding your ad to be less relevant.
The ultimate goal of any PPC campaign is to get qualified users to come to your website and perform a desired action (e.g., make a purchase, fill out a lead or contact form, download a spec sheet).
CTR is the first step in the process to improving your ad’s relevancy and generating those desired actions.
What Is a Good CTR?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
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