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CamDeko | Graphic Design
💜 Love Design
🤍 Get inspired
💞 Lets make ideas happen

25/12/2023

Wishing you all a Merry Christmas 🎄 and a Happy New Year ✨
Sending love and creativity your way 💜

22/12/2023

I got inspired and created my Brand Guidelines, aiming for brand consistency right from the start to ensure instant recognition. I wanted to establish a distinct voice expressed through my design visuals 💜

✨ Sharing a sneak peek of a few of my pages ✨

👆🏻Starting strong with brand consistency to build an instant recognition!

09/10/2023

Wondering about the difference between a Brand Book, Identity Guidelines, and Brand Guidelines? Let’s break it down!👇🏻

🟣 Brand Book: It’s all about projecting your brand’s essence, from founding principles to visual identity, but it doesn’t give specific usage rules. Think of it as your brand’s soul.
🟣 Identity Guidelines: These are the rules and guidelines for consistent brand management, keeping everything cohesive and coherent.
🟣 Brand Guidelines: This combines both, defining your brand’s look and feel. It’s the comprehensive guide ensuring your brand stays recognizable on all platforms. It includes your principles and rules for applying your graphic elements.

✨Remember, your brand evolves, which is why an identity manual is vital. It’s your reference for using your brand image correctly, ensuring it stands out from the competition and keeping your design consistent.
✨Consistency is key to a seamless brand image!

14/09/2023

Putting together brand guidelines to help understand the created assets. It’s all about keeping consistency and ensuring anyone knows the correct way to use what has been created 👆🏻

Let’s begin with the basics:
🟣 Tone of Voice: Defining your brand’s speaking and writing style.
🟣 Logo Usage: Outlining the do’s and don’ts for your logo.
🟣 Color Palette: Defining the colors of your brand.

✨Starting with simplicity is an excellent way to ensure your brand stays on point and consistently shines✨

28/07/2023

A good way to keep your content organized and consistent with your brand guidelines is by making a social media playbook. Do you use one? 🤔

Before you make one, keep in mind that👇🏻
🟣 It’s about quality rather than quantity.
🟣 It’s about consistency rather than frequency.
🟣 It’s about the people you want to speak to.

27/07/2023

Social media is a perfect tool to build your brand, because you are in control of everything you do. You have to think strategically on how to build it 💡

The first 4 steps:

🟣 Vision
• Why are you building your account? Diary – Influencer – Passion – Brand
• What are you posting? The main theme of the content you will be sharing.
• Who is your audience? Find as many details as possible about your target.

🟣 Niche
Choose a broad theme and write down all the topics within, then select the ones that will speak to your audience.

🟣 Voice
A list of words that describe your brand and determine the style to speak to your audience, include their language, phrases or reference.

🟣 Content Pillars
The foundational topics of your content and the structure to your account, it helps the algorithm attract your audience. Stick to these pillars for your content.

20/07/2023

Social Media Playbook for Tectrova 📸

A modern style for a time-lapse camera e-commerce, designing:
1. Posts templates for products, features, and usage.
2. Stories templates for products and features.
3. Iconography for story highlights and features.

17/04/2023

How do you get inspired? I saw a picture of a beach sunset and knew my color palette was there, vibrant and playful colors, giving the bold and creative style I was looking for my brand 💜

I illustrated my own sunset to show you what inspired me 🌅

28/03/2023

In general, “logo” tends to be defined as a graphic representation of a brand identity, which imply, there is a diversity of terms and definitions. In design, each word refers to something different.

🟣 Logotype – Visual representation of a brand’s name based on letters, words or text.
🟣 Isotype – A symbol or icon that represents visually a brand.
🟣 Imagotype – Combination of an icon and a word, keeping the brand’s visuality individual.
🟣 Isologotype – Connection of an icon and a word, the brand doesn’t function separatly.

23/03/2023

Freelance Graphic Designer 💜
Designed my own logo and brand identity, for this new adventure, being freelance.

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http://www.camdekodesign.com/

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